The first-ever study on the share of listening to all audio platforms.
After decades of researching audio platforms separately, Edison developed the first-ever study that takes an in-depth look at the share of time Americans spend with all audio platforms together: Share of Ear®.
Share of Ear® is an audio listening diary survey that measures all audio respondents listen to during a 24-hour period. We learn what they’re listening to, how much they listen and when, where they listen, and what device they listen on. Edison has been conducting this study in multiple waves each year since 2014, and brands like Westwood One, Entercom, Spotify, Pandora, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits. According to Pierre Bouvard, Chief Insights Officer of Westwood One, “Share of Ear® provides the definitive and authoritative understanding of how Americans consume audio. If you are a brand, agency, or content producer, this is one of the most useful and actionable resources you can access!”
Subscriptions start at $30,000 with limited one-time reports available for as little as $5,000. Click here to learn more or to contact us for information about subscribing.
View published reports with data from Share of Ear® below.
One of the many ways that our Share of Ear™ study helps us understand the audio space is the ability to look at different parts of the space. Recently someone asked me about what people listen to on mobile devices — and the good news is our Share of Ear research can answer this. The […]
In the Spring 2014 Share of Ear® study (a syndicated research series from Edison Research), we took a first look at how much of the total audio consumed by Americans was devoted to podcasts. Compared to the entire audio universe–every available minute of radio, Internet radio, music files, Satellite and more–podcasts occupied a single digit percentage […]
Yesterday at the RAIN Summit in Indianapolis Edison president Larry Rosin presented new data from Edison’s Share of Ear® study. Click through the slideshare below to see his presentation. Share of Ear® results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014. […]
Edison Research’s finding that broadcast radio controls 52% of the just-over four hours that the average listener spends with all sources of audio cannot be trended. Edison’s new Share of Ear® study is a unique first-time look at listening to all media, from music on cable TV to satellite radio to listeners’ own music collections. And part […]