The first-ever study on the share of listening to all audio platforms.
After decades of researching audio platforms separately, Edison developed the first-ever study that takes an in-depth look at the share of time Americans spend with all audio platforms together: Share of Ear®.
Share of Ear® is an audio listening diary survey that measures all audio respondents listen to during a 24-hour period. We learn what they’re listening to, how much they listen and when, where they listen, and what device they listen on. Edison has been conducting this study in multiple waves each year since 2014, and brands like Westwood One, Entercom, Spotify, Pandora, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits. According to Pierre Bouvard, Chief Insights Officer of Westwood One, “Share of Ear® provides the definitive and authoritative understanding of how Americans consume audio. If you are a brand, agency, or content producer, this is one of the most useful and actionable resources you can access!”
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View published reports with data from Share of Ear® below.
Podcasting’s Share of Listening in the U.S. Hits All-Time High
For the first time since Edison Research’s Share of Ear® study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This level marks an all-time high for the rapidly-growing on-demand audio medium. This new finding was revealed at the Podcast Movement Virtual conference today in a keynote address by Edison Research SVP Tom […]
In-Car Listening Shows Americans Increasingly On the Move
Latest Share of Ear Study released by Edison Research Edison Research today released the latest update of the Share of Ear® report to clients, based on interviews conducted during October, 2020. The listening location data from Share of Ear sheds some light on which locations U.S. listeners are consuming audio now that quarantine restrictions are being lifted in some […]
Radio’s Roadmap To Gen Z Listenership
Gen Z Listeners in the U.S. are Heavy Users of Streaming, but 55% listen to AM/FM Radio Every Day Audio consumers in “Gen Z” — those between the ages of 13 and 24 — prefer listening on their smartphones, which should be no surprise because they have grown up with the devices, but AM/FM radio’s reach among Gen Z is high (55%), according to Share of Ear® information from […]
Digital Device Listening Crosses the 50% Threshold During COVID-19 Disruptions
For the first time since Edison Research’s Share of Ear® study began tracking the growth of audio consumption in 2014, the total daily share of time spent listening on digital devices by those age 13+ in the U.S. has surpassed the share of time spent listening on traditional, more linear devices. Before the COVID-19 disruptions, 55% of the daily total share of time spent listening by […]