The first-ever study on the share of listening to all audio platforms.
After decades of researching audio platforms separately, Edison developed the first-ever study that takes an in-depth look at the share of time Americans spend with all audio platforms together: Share of Ear®.
Share of Ear® is an audio listening diary survey that measures all audio respondents listen to during a 24-hour period. We learn what they’re listening to, how much they listen and when, where they listen, and what device they listen on. Edison has been conducting this study in multiple waves each year since 2014, and brands like Westwood One, Entercom, Spotify, Pandora, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits. According to Pierre Bouvard, Chief Insights Officer of Westwood One, “Share of Ear® provides the definitive and authoritative understanding of how Americans consume audio. If you are a brand, agency, or content producer, this is one of the most useful and actionable resources you can access!”
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View published reports with data from Share of Ear® below.
Streaming Now Accounts for 12% of AM/FM Radio Listening in the U.S.
Edison Research’s Share of Ear® shows highest proportion ever of AM/FM Listening to streaming v. over-the-air The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal. AM/FM radio content in the U.S. […]
The Number of Americans Paying for Audio Subscriptions Has Doubled Since 2015
Edison Research recently published a fascinating tidbit from our Share of Ear® series: The portion of the American population that is paying for an audio subscription of some kind has doubled since 2015, and is now almost half of everyone (47%). There is a lot that is contributing to this growth. First, it’s important to […]
Work-From-Home Leads to Enormous Shift in U.S. Audio Consumption
As a significant share of American workers shifted to at-home employment in 2020, naturally their audio consumption patterns were deeply affected as well. Data from Edison Research’s Share of Ear® survey allows its clients to quantify those shifts and also to predict how things might shift again if and when people go back to commuting to offices […]
Mobile device share of listening on track to surpass traditional radio receivers in the U.S.
Listening on a mobile device now accounts for 30% of all time spent listening to audio by those age 13+ in the U.S., an increase of 67% since 2014, according to the latest Share of Ear® report from Edison Research. Listening on a mobile device has been growing steadily since Edison Research’s Share of Ear study began […]