The first-ever study on the share of listening to all audio platforms.
After decades of researching audio platforms separately, Edison developed the first-ever study that takes an in-depth look at the share of time Americans spend with all audio platforms together: Share of Ear®.
Share of Ear® is an audio listening diary survey that measures all audio respondents listen to during a 24-hour period. We learn what they’re listening to, how much they listen and when, where they listen, and what device they listen on. Edison has been conducting this study in multiple waves each year since 2014, and brands like Westwood One, Entercom, Spotify, Pandora, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits. According to Pierre Bouvard, Chief Insights Officer of Westwood One, “Share of Ear® provides the definitive and authoritative understanding of how Americans consume audio. If you are a brand, agency, or content producer, this is one of the most useful and actionable resources you can access!”
View published reports with data from Share of Ear® below.
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Edison Research has been tracking all forms of “linear” audio (radio over the air, radio streams, Pandora’s free radio service, satellite radio, etc.) and comparing it to all forms of on-demand audio content (paid streaming, podcasts, owned music, etc.) […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. “Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms. The graph below shows our most recent quarterly update. Note that this […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time. Looking inside the data, we can see that mobile listening had surpassed ‘radio set’ listening long ago in every […]
One particular aspect of media research is finding the “Core Audience”, which the Cambridge Dictionary defines in its decidedly British way as: “The type of people who are most likely to buy a particular product, watch a particular TV programme, etc.” We can use Share of Ear® to determine the ‘core audience’ for different audio platforms. Below is a table that illustrates the age/sex demographic that gives the highest portion […]