The first-ever study on the share of listening to all audio platforms.
After decades of researching audio platforms separately, Edison developed the first-ever study that takes an in-depth look at the share of time Americans spend with all audio platforms together: Share of Ear®.
Share of Ear® is an audio listening diary survey that measures all audio respondents listen to during a 24-hour period. We learn what they’re listening to, how much they listen and when, where they listen, and what device they listen on. Edison has been conducting this study in multiple waves each year since 2014, and brands like Westwood One, Entercom, Spotify, Pandora, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits. According to Pierre Bouvard, Chief Insights Officer of Westwood One, “Share of Ear® provides the definitive and authoritative understanding of how Americans consume audio. If you are a brand, agency, or content producer, this is one of the most useful and actionable resources you can access!”
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View published reports with data from Share of Ear® below.
New York – January 31, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that it will market Edison Research’s Share of Ear® and Edison Podcast MetricsTM services to advertising agencies. Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. It’s time to check in on a data point we presented three years ago as part of our now-annual Top 10 Findings countdown. Finding #9 from our 2019 list was “AM/FM Listening is almost exclusively over-the-air…still.” At the […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When respondents tell us about all of their audio consumption in our Share of Ear studies, they tell us what they were listening to in four broad categories: Music, News, Sports (Sports Talk or Play-by-Play) and Personalities/Talk Shows. This […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. There are podcasts for every taste and interest, and perhaps there are podcasts for every hour of the day as well. On the nearby graph one can see the estimate from Edison Research’s Share of Ear® study showing when […]