The first-ever study on the share of listening to all audio platforms.
After decades of researching audio platforms separately, Edison developed the first-ever study that takes an in-depth look at the share of time Americans spend with all audio platforms together: Share of Ear®.
Share of Ear® is an audio listening diary survey that measures all audio respondents listen to during a 24-hour period. We learn what they’re listening to, how much they listen and when, where they listen, and what device they listen on. Edison has been conducting this study in multiple waves each year since 2014, and brands like Westwood One, Entercom, Spotify, Pandora, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits. According to Pierre Bouvard, Chief Insights Officer of Westwood One, “Share of Ear® provides the definitive and authoritative understanding of how Americans consume audio. If you are a brand, agency, or content producer, this is one of the most useful and actionable resources you can access!”
Subscriptions start at $30,000 with limited one-time reports available for as little as $5,000. Click here to learn more or to contact us for information about subscribing.
View published reports with data from Share of Ear® below.
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. There are podcasts for every taste and interest, and perhaps there are podcasts for every hour of the day as well. On the nearby graph one can see the estimate from Edison Research’s Share of Ear® study showing when […]
Edison Research’s Share of Ear® shows highest proportion ever of AM/FM Listening to streaming v. over-the-air The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal. AM/FM radio content in the U.S. […]
Edison Research recently published a fascinating tidbit from our Share of Ear® series: The portion of the American population that is paying for an audio subscription of some kind has doubled since 2015, and is now almost half of everyone (47%). There is a lot that is contributing to this growth. First, it’s important to […]
As a significant share of American workers shifted to at-home employment in 2020, naturally their audio consumption patterns were deeply affected as well. Data from Edison Research’s Share of Ear® survey allows its clients to quantify those shifts and also to predict how things might shift again if and when people go back to commuting to offices […]