Even though the NAB Show wasn’t held in person in Las Vegas this year due to COVID-19 restrictions, the show went on online. Edison Research’s Meg Vartan, along with Front Row Insights’ Jane Charneski, presented Radio’s Roadmap to Gen Z Listening, a compelling look at Gen Z’s relationship with radio.
To access the free presentation, click here. You must register, but registration is free. Content will be available through the month of August.
Utilizing the most recent Share of Ear® data and listener interviews, Edison Research and Front Row Insights deliver findings from a cutting-edge new study focused on Gen Z (13-24 year old) listening habits. Discover what audio is meaningful to this generation, how their habits have evolved in the last five years and what steps your radio station can take to entice them to tune in consistently.