Laura Ivey

Laura Ivey is a Director of Research at Edison Research. She manages Edison’s content strategies and marketing efforts. Ivey is a member of the Share of Ear team at Edison Research and works with subscribers to understand and apply audio research. She utilizes the many original datasets from Edison, including those on podcast listening, streaming, […]

Edison Research, Triton Digital Partner for Infinite Dial 2014 Study

Somerville, New Jersey — Dec 3, 2013 — Edison Research’s long-running and influential study of consumer media usage, The Infinite Dial, will have a new partner when it returns in March 2014. The Infinite Dial, now in its 16th year, will be produced in partnership with Triton Digital. Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of digital […]

Classic Rock: Good News From The “Demographic Cliff”

It is a term heard a lot in Classic Rock these days: “the demographic cliff.” Any discussion of the state of the format is informed by the percentage of the audience that is 45-to-54-years-old, and by the listeners who have already crossed the line to 55-plus. A few weeks ago, for the first time, a […]

Moms and Media 2013: Media Multitaskers

For those of us who are moms, multi-tasking is a given on most days.  We juggle so many balls in the air that if we didn’t multi-task, things just wouldn’t get done.  While multi-tasking has been a characteristic of moms for generations, 2013 moms now attack it using modern media and a couple of their […]

Media Habits of Moms in 2013

It is that time of year when mom is on our mind–not just because of Mother’s Day, but also for the release of our annual Moms and Media report. Moms and Media 2013,  taken from the Edison Research and Arbitron Infinite Dial series, will showcase brand new data about how moms are consuming various media simultaneously, and […]