Nicole Beniamini is a Director of Research for Edison Research. She joined Edison Research in 2004 after graduating from The College of New Jersey with a bachelor’s degree in Communication Studies.

Nicole manages a wide variety of research studies. Since her start at Edison, she has been heavily involved with the election exit polls conducted for the National Election Pool. She supervises the research and recruitment processes.

In addition to election exit polls, Nicole also runs telephone surveys, online surveys and face-to-face intercepts as well. She is responsible for determining client needs, writing questionnaires, overseeing fieldwork, analyzing data and creating presentations.

Nicole’s energetic daughter was born in 2013 and has kept her on her toes ever since.

What you’ll find at her desk: A softball championship trophy, Nutter Butter cookies, artwork done by her toddler and a mug full of tea.

Favorite quote about motherhood: “You go through big chunks of time where you’re just thinking, ‘This is impossible. Oh, this is impossible.’ And then you just keep going and keep going and you sort of do the impossible.” —Tina Fey


As a Vice President at Edison Research, Melissa DeCesare brings almost two decades of research skill in questionnaire development, sample recruitment and field logistics to The Research Moms.  As a mom of two children, she combines real world experience with data to create ideas and insights about today’s busy moms.

She has authored posts about moms and their media habits, focusing on how this important demographic group adapts to advancing technologies like the rise of the smartphone.  DeCesare is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media.  The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.

In addition to her role in The Research Moms, she directs Edison’s music research operations, with a key role in both project management and client deliverables.

What you’ll find at her desk:  photos of her daughters, dark chocolate, a jumbo mug of strong coffee and her favorite pink pen.

Favorite quote about motherhood: “There’s no way to be a perfect mother and a million ways to be a good one.” —Jill Churchill


Melissa Kiesche is a Vice President of Edison Research and has been with the company since 2003.

Her primary area of focus at Edison is leading the election research and recruiting team responsible for preparing the exit polls for the National Election Pool. She oversees the research process and directs the effort to recruit the thousands of people that work on Election Day.

Melissa has taken her experience in election exit polling and translated it in the development of Edison’s consumer exit polling business. She has drawn upon key operational components of election exit polling and worked to employ them in many different areas. Melissa specializes in logistically challenging projects, developing and implementing new research designs for clients throughout the country.

Melissa graduated from Syracuse University with degrees in Policy Studies from the Maxwell School of Citizenship and Television, Radio and Film from the Newhouse School of Public Communications.

She is a mom of identical twin girls. They keep her laughing, learning and juggling!

What you’ll find at her desk:  photos of her family and friends, a rubber ducky, coupons and lots of Syracuse paraphernalia. Go Orange!

Favorite quote about motherhood: “Being a mother is learning about strengths you didn’t know you had, and dealing with fears you didn’t know existed.” —Linda Wooten


Megan Lazovick, Director of Research, is an experienced qualitative researcher.

She has spent substantial time traveling around the country interviewing people about their lives and passions. Her warm interviewing style has a proven track record of provoking thoughtful and intimate responses from respondents.

Lazovick also manages quality control procedures including research design implementation, fielding logistics and data analysis and reporting. She organizes the fieldwork, training of interviewers and supervising on-site interviews and specializes in custom research studies including exit poll research conducted in places where consumers can be reached.

Before Market Research, Lazovick came from in the broadcast industry (having worked closely in cable television with Linda Elerbee, Lester Holt, Dan Abrams and Ron Reagan, Junior and in local radio with New Jersey 101.5).

Her background in production brings a creative flair to her work. She has designed dynamic and engaging multimedia presentations seen at Ad Week, Radio Show and other national and international conferences.

Megan has presented at the Country Radio Seminar, Christian Music Broadcasters Summit and other prominent industry events and is available to speak about her work and research upon request.


Johanna Roche is a Director of Research for Edison Research and has been with the company since 2001. She joined Edison Research after graduating from the University of Scranton with a bachelor’s degree in Marketing.

Over the years at Edison, she has managed research projects for radio stations, out-of-home media as well as numerous other types of clients throughout the world. Since 2006, her focus at Edison is primarily on in-person intercept research as well as online research studies. Johanna helps clients explore their research goals and she helps identify which type of research best fits their needs.

Johanna is responsible for managing and organizing fieldwork, including interviewer training and supervising. In addition, she has significant experience in questionnaire design, data analysis and data presentations.

She is a mom of two: a boy and a girl. They are her biggest challenge in life and greatest joy.

What you’ll find at her desk: Tons of post it notes, essential oils, and family photos.

Favorite quote about motherhood: “In all kinds of ways – if we are willing – our children take us into places in our heart we didn’t know existed.”  – Dr. Shefali Tsabary


Laura Silvia is Edison’s Director of Technology, and has been with the company since 2003. During her tenure at Edison, she has pioneered the use of various online and mobile techniques to create research instruments that produce quality data for clients across the globe. She oversees Edison’s research projects that use the latest methodologies, and she ensures that each project is presented clearly and logically in the online and mobile environment.

Additionally, Laura manages Edison’s internal business technology, maintaining current systems and procuring new solutions for better collaboration and communication with colleagues and clients around the world.

Laura is a graduate of the College of the Holy Cross in Worcester, Massachusetts, and is a mom of two boys.

What you’ll find at her desk: A candy bowl that’s always stocked, photos of family, and various cords, cables, and other tech items.

Favorite quote about motherhood: “Good moms have sticky floors, dirty ovens, and happy kids” – Unknown