Laura Ivey is a Director of Research at Edison Research. She manages Edison’s content strategies, including marketing and social media efforts. Laura joins the company from Nielsen, where she was an Account Director in the Southeast U.S. for the Audio division. She previously worked for Arbitron as a Manager of Group Sales, and for Arbitron joint venture Scarborough Research as VP of Radio Sales. Laura began her career with WIMZ-FM in Knoxville, TN.
Laura is a graduate of The University of Tennessee and earned a Master’s degree in Applied Sociology from UMBC, The University of Maryland, Baltimore County.