Johanna Roche is a Vice President of Edison Research and has been with the company since 2001. Johanna helps clients explore their research goals and identify which type of research best fits their needs. Her specialty in customized field research studies includes exit poll research where she has managed studies in almost every setting where consumers are found. She oversees the consumer exit polls at Edison and has vast experience in research for Out-of-Home media.
She is also one of Edison’s Research Moms, a group of experienced researchers with a specialization in understanding today’s moms.
Johanna has a bachelor’s degree in Marketing from The University of Scranton.