Hit Play, Boomer!
Podcasting’s Age 55+ Opportunity
Edison Research and NPR release new thought leadership project
Forty-two percent of Baby Boomers in the U.S. — those age 55+ — have ever listened to a podcast. Attend the webinar to learn more about what has shaped Baby Boomers in the U.S. and what their media habits look like today. Learn how they consume audio and which podcasts index the highest for listening among Boomers.
Findings will be presented by Larry Rosin, Edison Research President and resident Boomer. The research presented will feature new in-depth interviews with spoken word audio listeners age 55 and older.
Click here to register for Hit Play, Boomer! Podcasting’s Age 55+ Opportunity from Edison Research and NPR