Edison has been conducting research studies in Egypt, both nationally and in major cities such as Cairo and Alexandria, since 2002. Our clients have come from government, media and trade organizations.

We provide market and survey research services in many of the world’s most difficult-to-research nations, including Egypt. Edison combines its expertise in opinion research and unique proficiency with difficult, logistically complex surveys to bring our clients powerful market and opinion research capabilities in extremely challenging environments.

During the Avian influenza crisis, we conducted a public opinion survey for a food exporting trade organization. Consumption of this group’s product had declined, and we were asked to help them gauge public opinion to help the organization understand consumer concerns, learn which information sources were most trusted and then determine the most effective means to educate the public.

Services in Egypt include:

• Quantitative research
• Consumer surveys/market research
• Public opinion polling
• Media research
• Product testing
• Advertising effectiveness studies
• Exit polling
• Music research
• Qualitative research
• Focus groups
• One-on-one interviews
• Ethnographic studies

Contact us to learn how we can deliver information on the Egyptian consumer opinion or market research.