The surest path to improving your podcast and attracting sponsors is to understand your audience! Every top podcast incorporates regular, consistent listener feedback into their planning and programming.   

Edison Research has been serving the podcast community with research and resources from the very beginning, and we take enormous pride in being the premiere research company in the podcast space. Truly, your success is our success. That’s why we have put together a way to help YOU understand your audience and make the best show you can.   

The Edison Research Podcast Listener Study is a new, free-to-use template to craft your own audience survey. We’ve put together the best practices and most common questions both producers and advertisers have into a questionnaire template that you can use to get consistent, regular feedback from the people that matter the most–your audience.   

This template should give you an excellent starting point. See something you would change, or add? Go for it–we are releasing this for you to use as you wish. We are making two options available for podcasters:      

  • Free, DIY Survey: Just download here (no registration necessary), and use it however you see fit. Although we can’t answer questions or provide feedback on this, you are welcome to incorporate whatever elements of this template you wish into your own creation. While there are survey and Q&A platforms out there for you to investigate, a simple Google form is a great way to get started.   
  • Managed Listener Survey from Edison: We have decided to make a managed option available to a limited number of podcasters. For this option, all you need to do is fill out a discovery form with some details about your show, and we will take care of the rest. Podcasts who choose the Managed Listener Survey option will receive the following:    
    • Questionnaire adjusted with your show elements   
    • Up to three custom questions, developed in partnership with our staff  
    • Complete programming, fielding, and hosting of results   
    • An Edison branded presentation deck with the key findings   
  • If you choose the Managed Listener Survey option, you’ll get an Edison branded research presentation you can share with your listeners and potential sponsors. Your price for this option is $3,000, and you can order this service by clicking here  

Whether you choose to do it yourself, or have us do it for you, Edison Research will continue to update this questionnaire and invest in the space. We have invested in you since the very beginning of podcasting.