The Infinite Dial South Africa 2019 — Save the Date

 

Join us as Larry Rosin, Founder & President of global firm Edison Research, presents the first annual Infinite Dial South Africa study on Wednesday, September 18, at 8:00am EDT/2:00pm SAST. This presentation will reveal the latest digital audio, social media, mobile, radio, and podcast habits of South Africans living within the major metro commercial areas. The complete presentation will be available at edisonresearch.com subsequent to the webinar.

Click here to register for the Infinite Dial South Africa webinar. 

The Infinite Dial South Africa was commissioned by South Africa’s National Association of Broadcasters (NAB) Commercial Radio Committee and sponsored by Triton Digital, and provides new insights into what South Africans in the major metro commercial areas are consuming online, as well as tracking data from the 2017 and 2018 studies.  The Infinite Dial research for South Africa is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides an up-to-date profile of the South African digital consumer.

 

About Edison Research
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. Our national tracking study The Infinite Dial (in its 22nd year in the United States and now also conducted in four other countries), and the syndicated Share of Ear® are two of the most widely-cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space. Edison is also the leading provider of face-to-face consumer research. Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

U.S. Election Exit Poll Analysis: The Jewish Vote

Over the past several weeks the Jewish vote has been in the news in a fashion not discussed in years.  It is widely perceived that President Trump believes his policies and those of various prominent Democrats might push a greater portion of Jewish voters into the Republican column in 2020.

By the end of Election Night 2020 we will know if this has happened.  The 2020 Exit Polls, conducted by Edison Research for the National Election Pool, will inform the world how this group, and dozens of others, will have voted on election night.  These surveys will update a vital and long-standing record of voter understanding that simply would not exist otherwise.

To help us prepare for what we may see on Election Night 2020, let’s look at the historical record of the Jewish vote from the Exit Polls.

First, Jews only make up a small portion of the electorate.  Approximately 2% of all voters in 2016 were Jewish.  Only in New York, Washington DC and New Jersey will Jews typically make up even 5% of voters – and for the last many elections these have not been contested jurisdictions.  The only states whose outcomes are typically up for grabs and have over 2% of their population Jewish are Florida (approximately 3%), Nevada (2%) and Pennsylvania (2%).

For Trump, or any Republican, to get even half the Jewish vote would represent an enormous change in the historical trends.  As the nearby graph shows, Exit Polls dating back to 1972 have never shown the Republican candidate coming even close to parity – no Republican presidential candidate has ever gotten more than 39% of the vote.   President Carter was perceived by many as being unfriendly to Israel, but he still carried the Jewish vote in 1980 in an election he lost by ten percentage points.  President George H. W. Bush’s Chief of Staff James Baker was quoted making comments perceived to be unsympathetic to American Jews, and he suffered the worst outcome among Jews in any election since Exit Polls began.  Since the 1988 election no Republican candidate has come closer than 39 points.   The 2018 midterms were extremely unfriendly to Republicans among Jewish voters as well:

 

 

 

Regardless of policy decisions or other appeals from Republicans, the connection between Jewish voters and the Democratic Party is intertwined with the essential liberalism of the Jewish electorate.  For instance, in the 2016 Presidential election while only one-quarter of all voters considered themselves ‘liberal’, fully half of Jewish voters said they considered themselves liberal.

 

 

The National Election Pool’s Exit Polls, conducted by Edison Research, are the only exit polls conducted in the United States.  No other research surveys voters immediately after they leave their polling places and provides the verified viewpoints of actual voters.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

How Americans Keep Up to Date with New Music

Think about the first time you heard your favorite songs. Maybe you were driving and you heard an opening guitar riff from Joe Walsh (or the distinctive vocal stylings of Katy Perry) from your FM radio. Maybe you were watching MTV and saw animation from a Dire Straits video. Or maybe someone texted you a link to Old Town Road and you streamed it. Regardless of what you consider a favorite song, or any song that you enjoy, there was a point in time when it was brand new to you.

With the overwhelming amount of audio content available today from a multitude of sources, just how important is it for people to discover new songs and keep up to date with music? The Infinite Dial® 2019 from Edison Research and Triton Digital shows that for 62% of online Americans, it is either somewhat or very important.

Almost the same number of those age 12-24 (26%) and those age 25-54 (24%) say that it is very important. So around one quarter of Americans age 12-54 say that keeping up to date with new music is very important. Those age 55+ are the least likely to feel compelled to keep up with today’s music scene, with 7% saying it is very important, but around one-third (34%) say that it is somewhat important. So the answer is yes, Americans feel that keeping up with music is an important endeavor.

Many of us associate memories of listening to our favorite songs with particular times in our lives, but we all had to learn about that music somehow. Once upon a time we depended almost exclusively on radio to introduce us to our next favorite songs, and tell us about the artists.

Now, Americans age 12+ are almost evenly split between the internet (46%) and the radio (47%) when it comes to the place they turn first to learn about new music. Eight percent say they go to television first. Here is where the age difference and use of technology becomes apparent.

Teens and the youngest adults look to the internet first. Seventy-two percent of Americans age 12-24 turn to the internet first to learn about new music, with only 24% saying they look to radio to introduce them to new music. Adults age 25-54 are split more evenly, with 47% turning to radio and 45% turning to the internet first. Over half of those age 55+ (54%) turn to radio first.

Taking that a step further, we take a look at the source used most often for new music discovery just among those Americans who think it is somewhat or very important to keep up to date with music.

YouTube as a source for music listening and new music discovery has been gaining over the past few years, but it still may come as a surprise that 23% of Americans who think it is somewhat or very important to keep up to date with music say that YouTube is the source they use most often to learn about new music. This places YouTube at the top of such a list, alongside Radio.

Radio has a prominent place among available sources of new music discovery, with 22% of Americans age 12+ who think it is somewhat or very important to keep up to date with music saying that Radio is the source they use most often to learn about new music.

Clearly teens and the youngest adults are driving the YouTube number, as 36% of them say YouTube is the source they use most often for new music discovery, with only 7% citing Radio.

Don’t doubt the power of a solid music recommendation from friends and family, though, since suggestions from them outrank many streaming services — 13% of Americans 12+ who think it is somewhat or very important to keep up to date with music say that suggestions from friends and family is the source they use most often to learn about new music. And to the friends and family of those aged 12-24: sorry, but American teens and young adults are more likely to use Spotify most often (19%) than go to you most often (14%) to learn about new music.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

The Secret to Longer TSL to be presented at the 2019 Radio Show

Edison Research will present exclusive research on driving audience engagement and leveraging audio trends at the Radio Show on Thursday, September 26, in Dallas. The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 at the Hilton Anatole.

The session titled “The Secret to Longer TSL” will feature a presentation by Edison Research Vice President Megan Lazovick focused on attracting and retaining listeners and best practices to optimize advertising. Lazovick will also provide exclusive analysis of audio listening trends and content preferences and offer insight on how radio can effectively compete with and embrace other platforms.

In her role, Lazovick’s observations on consumer attitudes and behavior have helped shape widely publicized and cited custom research studies, such as Edison’s Share of Speech as well as NPR and Edison Research’s Smart Audio Report. She is an experienced moderator in many forms of qualitative research and has presented internationally at a number of prominent media industry events.

While radio’s reach remains strong across all ages, the time spent listening to radio has fallen much faster among younger listeners than among older ones, according to Edison. Edison’s qualitative team conducted one-on-one interviews with young radio listeners to understand their attitudes about commercials, different audio platforms, interest in and engagement with radio programs and what they would like from radio.

“These interviews helped to inform a new national survey of radio listeners and quantify listener sentiments,” said Lazovick. “Our survey results have been eye-opening, and this presentation is something you won’t want to miss!”

About the Radio Show
The 2019 Radio Show, produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will be held September 24-26 at the Hilton Anatole in Dallas, Texas. This year’s event brings together radio, podcasting, streaming and technology professionals to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies. To learn more about the 2019 Radio Show, visit www.radioshowweb.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About RAB
The Radio Advertising Bureau serves more than 6,000 member radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com

Reuters Collaboration with National Election Pool using Edison Research Data

Reuters announces global distribution collaboration with Edison Research and the National Election Pool, expanding Edison Research’s position as the leading source for election results.  During the 2020 primaries and general elections, Reuters will use Edison Research as its exclusive provider of vote count and exit poll data. Reuters global distribution network will bring Edison Research election data to new clients both in the U.S. and worldwide.

Global news agency announces new collaboration with the National Election Pool (NEP), a consortium comprised of ABC News, CBS News, CNN and NBC News

-The NEP is the only organization to supply national and state exit polls in the United States with fast and accurate vote count, projections and analysis

-Election results available to billions worldwide through Reuters vast global network of clientsNEW YORK, JULY 22, 2019– Reuters announced today that its media customers will be able to access real-time 2020 U.S. presidential election results and exit polling via a first-ever global distribution collaboration with the National Election Pool (NEP) for the 2020 elections, with research conducted by Edison Research.

The National Election Pool, a consortium comprised of ABC News, CBS News, CNN and NBC News, works with Edison Research to provide accurate and timely nationwide vote tabulation, exit polls, election projections and delegate estimates. The NEP is the only organization to supply national and state exit polls in the U.S., with the only projections and comprehensive analysis based on the opinions of actual voters as they leave their polling places.

In a global distribution collaboration with the NEP in 2020, Reuters News Agency customers will be able to purchase fast and accurate vote count for critical contests nationwide throughout the year: From the 2020 Iowa caucuses, running through the entire presidential primary season and extending to all national, statewide and 435 House races in November. The vote count will be available by state, Congressional District and county.

Reuters News Agency customers will also have access to the NEP exit polls from more than 900 locations on election day in November 2020 as well as at hundreds of locations during the primary election season. These polls have long been the survey of record on U.S. voter sentiment in elections, providing real-time analysis of voting trends and preferences broken down by such characteristics as region, age, race and gender.

Reuters has a long history of covering U.S. elections, and is dedicated to providing fast, substantive and unbiased reporting from a diverse and experienced team of journalists. The addition of the NEP’s election results and exit polling adds to Reuters robust news offering on the 2020 election, including national and global multimedia coverage of everything from immigration to social issues to the environment, all reported with accuracy, independence and freedom from bias. Reuters will offer dynamic election coverage including:

“The NEP and Edison Research are the gold standard in precise nationwide election results and Reuters is proud to be a leading distributor of the results,” said Sue Brooks, Managing Director of Product Development and Agency Strategy at Reuters. “This groundbreaking collaboration with the NEP marks a significant development in Reuters offering around the world—the breadth and depth of information that we’ll be distributing as the US votes in 2020 will be unparalleled. We are committed to meeting all the content needs of our media customers, and the addition of election and exit poll results to our offering allows us to further deliver on that promise.”

“The National Election Pool is the definitive source for accurate, timely and comprehensive election data including vote tabulation, exit polls, election projections and delegate estimates,” said Dan Merkle, Executive Director of Elections at ABC News. “We are excited to be collaborating with Reuters, allowing us to expand the reach of our data worldwide.”

Reuters
Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people every day. Reuters provides trusted business, financial, national and international news to professionals via desktops, the world’s media organizations and directly to consumers at Reuters.com and via Reuters TV. Follow news about Reuters at @ReutersPR.

For more information on Reuters News Agency, visit: agency.reuters.com.

National Election Pool
The National Election Pool is a consortium comprised of ABC News, CBS News, CNN and NBC News, which works with Edison Research to provide accurate and timely nationwide vote tabulation, exit polls, election projections and delegate estimates. For more information about the NEP’s data click here

Media contact:

deepal.patadia @ thomsonreuters.com