Spot Load Study: Will Your Audience Be Right Back After These Messages?
Debuted at the R&R Convention in Los Angeles. The study was sponsored by R&R and results were presented on Saturday, June 12th 1999.
Internet Study I: Radio in the New Media World
The Edison Media Research/Arbitron study from the NAB Radio Show in Seattle, Fall 1998 is still available online.
At-Work Study: Radio Goes to Work
This major study of diary data and a national re-interview sample was conducted to gain more information about the media habits of people who work. The study was presented at the NAB Radio Show in New Orleans, September 1997.