Arbitron and Edison take the first ever look at a new phenomenon in Webcasting called Side Channels. Side Channels are Internet-based extensions of radio station programming that complements or extends the station’s over-the-air brand. The study reveals how consumers use Side Channels and what they think of them. Plus, Arbitron and Edison provide several practical recommendations based on the findings of the research.
As the Internet continues to grow, a radio station’s online presence becomes increasingly important; as such, it is crucial to know both what features radio station Web sites have and what features visitors are looking for. To date, however, the radio industry lacks a comprehensive synthesis of this information. Therefore, we present this report.
Did you know that the number of Americans who have listened to radio stations online has tripled from 6% of Americans in 1998 to 20% in July 2000? This fact and more were presented at the NAB Radio show in San Francisco on September 21, 2000.
This study was presented at the Jacobs Media Alternative and Active Rock Summit at R&R2000, June 14th in Los Angeles. This study looked at data collected from Alternative and AOR P1s in our latest Internet study. Learn why the Internet creates so many opportunities for the Rock format.
Presented at R&R2000, June 17th in Los Angeles, this National study of 12 to 24 year olds looked at attitudes toward media and radio to help determine why TSL numbers are going down among this demo.