Increasing Broadcast Radio’s Share Of Audio Listening

Edison Research’s finding that broadcast radio controls 52% of the just-over four hours that the average listener spends with all sources of audio cannot be trended. Edison’s new Share of Ear® study is a unique first-time look at listening to all media, from music on cable TV to satellite radio to listeners’ own music collections. And part of the impetus for undertaking the study was that this information did not exist elsewhere.

That doesn’t mean people won’t try to trend the 52% number. Many will look at broadcast radio’s one-time cultural dominance, shrinking TSL, and the indifference of their own 16-year-old offspring, and conclude the number must be down. Other broadcasters will maintain that the remaining 48% number isn’t far larger than it once would have been, but merely redistributed with new measured sources of audio replacing the unmeasured “listening to ‘Who’s Next’ in your dorm room,” as Cumulus’ Lew Dickey recently put it. Read more

Edison Research Conducts First Ever Share of Ear® Measurement For All Forms Of Online And Offline Audio

Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV music channels like Music Choice now account for nearly a quarter of all listening.

Those are just a few of the findings from Share of Ear®, the groundbreaking new syndicated study from Edison Research that provides the first consistent measurement of all audio consumption, including AM/FM radio stations, online radio stations, podcasts and even listeners’ own music collections. Read more