Edison Research Presents First Canadian Share of Ear®

Edison Research: Broadcast Radio Controls More than Three-Fifths Of Canadian Listening While broadcast radio controls more than 50% of all audio usage in the United States, the medium is even healthier in Canada. Whether heard over-the-air or via streaming, AM/FM radio stations account for 61% of all Canadian listening, according to Edison Research’s first Canadian […]

Sharing The Road: new in-car data from share of ear® study

Yesterday, at the RAIN Summit in Nashville, Edison’s Director of Research, Nicole Beniamini, presented the findings from Edison’s Share of Ear® study. The latest data focused on in-car listening and how technology in newer vehicles is changing the platforms riders use. Click here to view the presentation. Share of Ear® results are from a nationally […]

Share Of Ear® Study Shows Dramatic Increase In Podcasting Consumption

In the Spring 2014 Share of Ear® study (a syndicated research series from Edison Research), we took a first look at how much of the total audio consumed by Americans was devoted to podcasts. Compared to the entire audio universe–every available minute of radio, Internet radio, music files, Satellite and more–podcasts occupied a single digit percentage […]

New Data from Share of Ear® Study Released at Rain Indy Summit

Yesterday at the RAIN Summit in Indianapolis Edison president Larry Rosin presented new data from Edison’s Share of Ear® study. Click through the slideshare below to see his presentation.   Share of Ear®  results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014. […]

Increasing Broadcast Radio’s Share Of Audio Listening

Edison Research’s finding that broadcast radio controls 52% of the just-over four hours that the average listener spends with all sources of audio cannot be trended. Edison’s new Share of Ear® study is a unique first-time look at listening to all media, from music on cable TV to satellite radio to listeners’ own music collections. And part […]