Edison Research recently published a fascinating tidbit from our Share of Ear® series: The portion of the American population that is paying for an audio subscription of some kind has doubled since 2015, and is now almost half of everyone (47%). There is a lot that is contributing to this growth. First, it’s important to […]
As a significant share of American workers shifted to at-home employment in 2020, naturally their audio consumption patterns were deeply affected as well. Data from Edison Research’s Share of Ear® survey allows its clients to quantify those shifts and also to predict how things might shift again if and when people go back to commuting to offices […]
Listening on a mobile device now accounts for 30% of all time spent listening to audio by those age 13+ in the U.S., an increase of 67% since 2014, according to the latest Share of Ear® report from Edison Research. Listening on a mobile device has been growing steadily since Edison Research’s Share of Ear study began […]
For the first time since Edison Research’s Share of Ear® study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This level marks an all-time high for the rapidly-growing on-demand audio medium. This new finding was revealed at the Podcast Movement Virtual conference today in a keynote address by Edison Research SVP Tom […]
Latest Share of Ear Study released by Edison Research Edison Research today released the latest update of the Share of Ear® report to clients, based on interviews conducted during October, 2020. The listening location data from Share of Ear sheds some light on which locations U.S. listeners are consuming audio now that quarantine restrictions are being lifted in some […]
Gen Z Listeners in the U.S. are Heavy Users of Streaming, but 55% listen to AM/FM Radio Every Day Audio consumers in “Gen Z” — those between the ages of 13 and 24 — prefer listening on their smartphones, which should be no surprise because they have grown up with the devices, but AM/FM radio’s reach among Gen Z is high (55%), according to Share of Ear® information from […]
For the first time since Edison Research’s Share of Ear® study began tracking the growth of audio consumption in 2014, the total daily share of time spent listening on digital devices by those age 13+ in the U.S. has surpassed the share of time spent listening on traditional, more linear devices. Before the COVID-19 disruptions, 55% of the daily total share of time spent listening by […]
Half of those age 13+ now begin their audio day at 8:30am; before COVID was 7:15am New data from the Edison Research Share of Ear® study, conducted during the period of COVID-19 disruptions, shows that people in the U.S. age 13 and older began listening to audio a full 75 minutes later on average, as compared to before […]
Americans are spending less of their total listening time with YouTube in 2020, and YouTube as an audio-only source is reaching fewer Americans in 2020, according to two updated datasets from Edison Research. Known as the birthplace of the eponymous YouTube star as well as many a viral challenge, YouTube also functionally serves as a […]
by Gabriel Soto, Manager of Research When it comes to Latinos, there is no shortage of audio consumption among our community. As we are about to see, the same is true for podcast listening. The irony, however, is in the shortage of resources available to the Latino podcasting market. This strong consumption — paired with a lack of research – merits a formal look into the podcast listening terrains of the Latino listening world. This is exactly one reason why we have teamed up with […]
Somerville, N.J. (June 4, 2020) Edison Research today released the latest update of their Share of Ear® report to clients, based on interviews conducted during the middle of May, 2020. While most of the findings are exclusive to Share of Ear subscribers, Edison is releasing several interesting data points for the audio industry to consider since the data provides insight […]
Share of Ear® data from Edison Research shows slow and small growth for listening to radio streams As the entire U.S. population is turned upside down by the COVID-19 crisis, disrupting nearly every pattern of ‘normal’ life, it is crucial that the broadcast radio industry has access to correct information regarding where it stands today. […]
