This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When it comes to audio content and audio listening device, we could have a chicken-and-egg discussion – do you seek out a device to play the type of audio that you want to hear, or do you go to […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Two weeks ago, we talked about how the percent of daily audio time Americans spend with linear audio just was passed by the time spent with on-demand audio. That is true when looking at total listening, and we recognize […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Edison Research has been tracking all forms of “linear” audio (radio over the air, radio streams, Pandora’s free radio service, satellite radio, etc.) and comparing it to all forms of on-demand audio content (paid streaming, podcasts, owned music, etc.) […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. “Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms. The graph below shows our most recent quarterly update. Note that this […]
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Last year, total listening to audio on a phone surpassed listening on a ‘radio set’ for the first time. Looking inside the data, we can see that mobile listening had surpassed ‘radio set’ listening long ago in every […]
One particular aspect of media research is finding the “Core Audience”, which the Cambridge Dictionary defines in its decidedly British way as: “The type of people who are most likely to buy a particular product, watch a particular TV programme, etc.” We can use Share of Ear® to determine the ‘core audience’ for different audio platforms. Below is a table that illustrates the age/sex demographic that gives the highest portion […]
New York – January 31, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that it will market Edison Research’s Share of Ear® and Edison Podcast MetricsTM services to advertising agencies. Edison’s Share of Ear is a highly regarded and widely cited service that provides deep insights about the complete […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. It’s time to check in on a data point we presented three years ago as part of our now-annual Top 10 Findings countdown. Finding #9 from our 2019 list was “AM/FM Listening is almost exclusively over-the-air…still.” At the […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When respondents tell us about all of their audio consumption in our Share of Ear studies, they tell us what they were listening to in four broad categories: Music, News, Sports (Sports Talk or Play-by-Play) and Personalities/Talk Shows. This […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. There are podcasts for every taste and interest, and perhaps there are podcasts for every hour of the day as well. On the nearby graph one can see the estimate from Edison Research’s Share of Ear® study showing when […]
Edison Research’s Share of Ear® shows highest proportion ever of AM/FM Listening to streaming v. over-the-air The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal. AM/FM radio content in the U.S. […]
Edison Research recently published a fascinating tidbit from our Share of Ear® series: The portion of the American population that is paying for an audio subscription of some kind has doubled since 2015, and is now almost half of everyone (47%). There is a lot that is contributing to this growth. First, it’s important to […]