Weekly Insights 9.13.2023 Linear Audio Still Rules In Car

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Two weeks ago, we talked about how the percent of daily audio time Americans spend with linear audio just was passed by the time spent with on-demand audio. That is true when looking at total listening, and we recognize […]

Weekly Insights 8.23.2023 On-Demand Audio Passes Linear Audio

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Edison Research has been tracking all forms of “linear” audio (radio over the air, radio streams, Pandora’s free radio service, satellite radio, etc.) and comparing it to all forms of on-demand audio content (paid streaming, podcasts, owned music, etc.) […]

Audio Dial — Weekly Insights 8.9.2023 Share of Ear

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. “Share of Ear,” the unique study of the full audio space from Edison Research, shows us what portion of all audio time is spent with different platforms.  The graph below shows our most recent quarterly update.  Note that this […]

06.28.2023 Weekly Insights Drilling Down to the Core

One particular aspect of media research is finding the “Core Audience”, which the Cambridge Dictionary defines in its decidedly British way as:  “The type of people who are most likely to buy a particular product, watch a particular TV programme, etc.”  We can use Share of Ear® to determine the ‘core audience’ for different audio platforms. Below is a table that illustrates the age/sex demographic that gives the highest portion […]

Weekly Insights 11.30.22 AM/FM Over the Air vs. Streaming

This article is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. It’s time to check in on a data point we presented three years ago as part of our now-annual Top 10 Findings countdown. Finding #9 from our 2019 list was “AM/FM Listening is almost exclusively over-the-air…still.” At the […]

Weekly Insights 10.12.22 The Rapid Change of Talk

This article is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. When respondents tell us about all of their audio consumption in our Share of Ear studies, they tell us what they were listening to in four broad categories: Music, News, Sports (Sports Talk or Play-by-Play) and Personalities/Talk Shows.  This […]

Streaming Now Accounts for 12% of AM/FM Radio Listening in the U.S.

Edison Research’s Share of Ear® shows highest proportion ever of AM/FM Listening to streaming v. over-the-air  The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal. AM/FM radio content in the U.S. […]