Share of Time Spent Listening to Radio Sources In-Car

This post is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. In 2023, Share of Ear was able to pinpoint the moment when daily time spent with on-demand audio passed time spent with linear audio overall in the U.S. In fact – on demand had passed linear in every […]

Urban, Suburban, Rural Listening Differences

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Does where one lives in the U.S. affect what one listens to? Edison Research’s Share of Ear® study finds that indeed, listeners from urban, suburban, and rural areas (as defined by the U.S. Census) exhibit distinctively different behaviors when it […]

The Q4 2023 Share of Ear Audio Dial

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe.  One of the many questions answered by the Share of Ear® study from Edison Research is, “What percent of daily listening time do those in the U.S. age 13+ spend with various audio sources?”  The answers can be found […]

The Dayparts when Audio Platforms See Peak Listening

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s Insights email: Which dayparts have the most minutes of listening from each platform? The word “daypart” doesn’t even make Merriam-Webster’s dictionary. But those in the broadcast industry or advertising world know it’s how a listening day […]

Breathing, Sleeping, Eating… Hearing Audio Advertising? 

More than five-in-six Americans listen to Ad-Supported Audio every day  This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. A few weeks ago, we reported that Americans age 13 and older listen to an average of four hours and eleven minutes of audio every single day. This enormous amount […]

Americans Spend Over Four Hours Daily with Audio

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Welcome to our final Weekly Insight of 2023! Instead of zooming in to examine a deep cut of data or to look at a particular group of listeners, we are doing the opposite this week. We are zooming out […]

Since 2015, Share of Time Spent with AM/FM Streaming has Doubled 

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The slow but steady transfer of radio listening from traditional radio sets to streaming continues. Since 2015, the total portion of radio listening time that comes from streams has more than doubled, from 6% to 13% among those age […]

Monday, Monday

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. When we began measuring all audio in 2014 with our Share of Ear® product, at-home listening accounted for about 50% of all time spent with audio. That number hardly ever changed, never varying by more than one or two points […]

Growth of Listening on Internet-Connected TVs

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. In this week’s Insights newsletter:  The Smart TV as an Audio Device   Remember when televisions morphed from being squares into being rectangles as a result of HDTV? We are in the middle of another such transformation as more […]

The Q3 2023 Share of Ear Audio Dial

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Share of Ear®, the unique study from Edison Research that measures the full audio space and how much the audio average American consumes in a typical day, has just been updated with third quarter data.   The graph below shows […]

In-Car Listening and Infotainment Systems

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Choices, choices. The in-car audio landscape today offers myriad options, including radio receivers, satellite radio receivers, voice-activated speakers, and Bluetooth or aux cord capabilities that allow for listening to smartphones and other content. Increasingly, vehicles are equipped with smartphone-based […]

Weekly Insights 10.4.2023 The Growth in Podcast Listening Time

This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Many readers of this newsletter will be familiar with The Infinite Dial™ from Edison Research and generously sponsored by Amazon Music, Wondery, and ART19, which tracks the portion of people who engage in various activities. In the case of podcasting, we […]