Infinite Dial Australia

The Infinite Dial Australia

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A new study released by Edison Research reveals the digital audio, social media, mobile and podcast habits of Australians.

The Infinite Dial Australia, commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA), and Triton Digital, provides new insights into what Australians are consuming online.  The Infinite Dial research for Australia is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides a profile of the 2017 Australian digital consumer.

“The Infinite Dial Australia explores the penetration of online digital audio and social media in Australia and looks at the technology that Australians are using and it’s interesting to see how Australia compares to the USA,” said Edison President Larry Rosin.

Key Infinite Dial Australia findings include:

  • Radio is the leading audio platform consumed by Australians with 85% of people having listened to an AM/FM or DAB+ station in an average week, compared to Spotify 21%, Podcasting 10%, Pandora 8%, Apple Music 6%, Google Play All Access 2%.
  • Twice as many people are listening to AM/FM radio (on-air and online) than all online audio streaming services each week (85% vs.43%).
  • 89% of Australians use AM/FM sometimes when in the car and nearly 50% use an AM/FM radio almost every time they are in the car. With now 36 vehicle brands in Australia including DAB+ digital radio, 10% of people use DAB+ radio almost every time they are in the car.
  • Despite new ways to listen to AM/FM/DAB+ radio, 79% of the population have one or more radios in their home.
  • 72% of Australians are familiar with podcasting (60% USA) and 29% of people have listened to a podcast.
  • 17% have listened to a podcast in the last month, with 25-54 year olds making up the largest share of monthly podcast listeners. An average of six podcasts are listened to each week by those who are weekly podcast listeners.
  • 73% of Australians have used YouTube to watch music videos or listen to music;59% have used YouTube to watch music videos or listen to music in the last month and 44% in the last week.
  • 80% of people currently use social media and 9 in 10 of those aged 12-54 years are current users. Facebook awareness is highest (98%), followed by Twitter (95%), Instagram (94%) and Snapchat (84%). Awareness of all these social media brands is higher in Australia than the USA.
  • Facebook is more likely to be the most-used social media brand among 12-24s in Australia than the USA (58% vs. 39%), however Snapchat is less chosen as the most-used among this group in Australia than the USA (16% vs. 31%).
  • Penetration of smartphones and tablets in Australia is been greater than the USA, however penetration of internet connected TVs is higher in the U.S.
  • 88% of Australians own a smartphone, with ownership highest amongst 12-24 (95%) and 25-54 year olds (95%). Ownership in Australia is 7% higher than the U.S (81% overall).
  • 53% of people own an internet-connected TV, with ownership highest amongst 12-24 (71%) and 25-54 year olds (60%).
  • Netflix is the most popular on-demand video service, with 35% of Australians having access to a subscription.

The Infinite Dial Australia study was conducted in February and March 2017 and uses a nationally representative survey of 1007 people and is a random probability telephone sample, comprising both mobile phones and landlines, of all Australians aged 12 and older. The study in the USA has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, ad agencies, and the financial community.

View the webinar below, or click here to download the presentation slides.

Social Sharing In The Mobile World

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Recently, we released a research report at CRS2017 that went deep on smartphone users. As a part of that project, we collected a lot of data on the types of apps smartphone users had installed, and what apps and mobile websites they used the most. We had so much great data on social media that we broke it out into this new standalone report, Social Sharing in the Mobile World.

This study of 1571 American smartphone owners 18-54 revealed some key insights about mobile use of social media, including the following:

  • 80% of American smartphone owners use social media apps every day
  • The average smartphone owner uses 14 types of apps
  • 70% of smartphone owners who use social media say they use Facebook every day
  • More than six in ten Facebook users say they belong to local Facebook groups or other online local groups
  • Nearly a quarter (23%) of Facebook users say they have broadcast a Facebook live video

Also includes new data on messaging apps, selfies, influence and more! Thanks again to our partners at CRS for funding this research.

Download Social Sharing In The Mobile World From Edison Research

 

Moms and Media 2017

moms and media 2017: the highlights

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Moms in 2017 continue to benefit from modern media and technology, making heavy consumption part of their daily routine. In the latest edition of Moms and Media, which focuses on U.S. moms and is drawn from the Infinite Dial series, the Internet takes the biggest piece of a mom’s daily media pie. On average, moms spend three hours and thirty one minutes using the Internet in a 24-hour period, surpassing time spent with TV and radio.

A major factor of that high Internet consumption is the adoption of the smartphone, allowing moms access any time of day.  Smartphone ownership is still rising among moms, showing even more gains in this year’s report. Compared to the total sample from the Infinite Dial, moms are out in front for smartphone ownership.  In 2017, 86% of moms own a smartphone.

For moms with Internet access at home, more than half (55%) said they access the Internet most using their cell phone.   In 2017, the gap between computer and cell phone is even wider than last year, with the smartphone showing its impact once again.

Not only did Moms and Media 2017 highlight the power of the smartphone, but the data also reflects the continuing commitment that moms have to social media. This year, 93% of moms use some social networking site or service.  That percentage is up from the 88% we saw last year and has consistently been rising.  With plenty of options now available, there is no shortage of opportunity for moms to engage with social media.

That opportunity to engage with social media is fully recognized by moms, with 62% of social networking moms checking those sites several times per day.   This has been a trend with a steady increase each year since 2008 when we first started tracking social media.

For the full Moms and Media 2017 report click here.

 

Moms and Media 2017

Save the Date: Moms and Media 2017

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It’s May, and that means the annual Moms and Media report is fast approaching.  Edison Research will release the latest installment of Moms and Media along with a webinar on May 11, 2017.

Taken from the Infinite Dial study conducted by Edison Research and Triton Digital, Moms and Media 2017 will explore the mobile lifestyle of moms in the United States and how they engage with technology and modern media.  The report will showcase new tracking data about social networking, mobile device ownership, Internet usage and even online radio.   In addition, we’ll highlight expanded podcast data and explore how much interest moms have in smart speakers, such as the Amazon Echo and Google Home.

Most would agree that they couldn’t survive without the Internet and it is clear from our past research that moms would fall into that category as well.  More than any other medium, the Internet is critical for getting through even just a typical day.  In Moms and Media 2017, we see that now almost every mom has Internet access.  According to the research, 97% of moms have Internet access from any location, which means they can get online either at home, work, school or a library.  

You are invited to join us on Thursday, May 11th at 2:00 pm EST when we present Moms and Media 2017.  Register now for updated data about how moms utilize mobile and mold modern media and technology into their routines.   

Register here

Americans’ Economic Anxiety Has Declined In The First Post-Election Marketplace-Edison Research Poll

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American Public Media’s Marketplace and Edison Research track the Economic Anxiety Index and release the first post-election measures. Read more about the survey and the latest wave of results here.