Edison Research Published Studies 2019

In the spirit of end-of-year recaps and list-making and general reflection on the previous twelve months, we would like to take a moment and look at some of  the major studies produced by Edison Research with partners including Triton Digital, NPR, and PodcastOne, in 2019. With topics ranging from digital media usage and smart speakers to podcasts and radio, 2019 was a year filled with major findings.

Please click on each of the images below to access the studies, and we hope you enjoy this research as much as we do.

 

 

 

 

 

 

Smart Audio Report

 

 

Moms and Media 2019

 

 

 

Marketplace Edison Research Poll

 

 

 

About Edison Research
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. The national tracking study The Infinite Dial® and the syndicated Share of Ear® are two of the most widely cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space. Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

Moms on Social Media 2019

From The Research Moms at Edison Research

Facebook usage has fallen among social media users in the U.S., but one group is not showing the same decline: moms. Eighty-one percent of U.S. moms use Facebook compared to 61% of the total U.S. population.

Ninety-two percent of U.S. moms use social media compared to 79% of the U.S. population age 12+, and a new study from The Research Moms at Edison Research, Moms on Social Media 2019, reveals some of the reasons moms are active users of social media.

Moms have two major motivators for continuing to use social media: the emotional connection it provides, and the practical ways it helps them in their busy lives. The study finds that on the emotional side, moms are using social media to stay up-to-date with friends, share aspects of their lives, and share their opinions. On the practical side, moms are using social media to get information on school events, details on extracurricular activities, health and parenting advice, and find product recommendations.

As Edison Research Vice President Megan Lazovick notes, “It turns out that the majority of moms are using social media for more than just social motivations. The bottom line is, the life of a mom is not simple, and the way she uses social media isn’t simple either.”

Some key findings:

  • 81% of U.S. moms on social media use Facebook compared to 61% of the total U.S. population 12+. There are 15 million fewer Facebook users in the total U.S. population 12+ in 2019 than there were in 2017, according to The Infinite Dial 2019 , but we don’t see that same downward trend among U.S. moms
  • Pinterest and Instagram have seen significant gains year-over-year. Among U.S. moms on social media, 63% are using Pinterest in 2019 compared to 47% in 2017, and 53% are using Instagram compared to 37% in 2017
  • 36% of moms on social media agree with the statement, “You often feel like social media is your main connection to the outside world.”
  • 80% of moms on social media say they turn to it for product recommendations, and 58% of moms on social media said Facebook is the platform they turn to first for product recommendations
  • Regarding how they feel about social media, 59% of moms on social media say they feel connected, 54% say they feel entertained, and 41% say they feel informed.

There is a negative side to social media for moms, though:

  • 53% of moms on social media say there is too much negativity on social media
  • 23% of moms on social media say social media has had a negative impact on their emotional well-being
  • 24% of moms who use social media say they would like to quit, but nearly the same percent of moms on social media (23%) say they can’t live without it
  • 49% of moms on social media say they have decided not to post, share, or comment on social media because they worried others would judge
  • 26% of moms on social media say they feel annoyed, 25% say they feel addicted, and 24% say they feel concerned about social media

The relationship U.S. moms have with social media is complicated as social media has become necessary for the busy moms of today. Moms might experience negative feelings on social media, but without it, they’d lose the ability to keep in touch with friends or keep up with the daily activities of their families and lives.

Moms were asked if they thought social media had brought people together or divided people, and their answer perfectly illustrates this complicated relationship: they were split almost evenly with 51% saying social media has brought people together and 49% saying social media has divided people.

Edison Research Vice President of Digital Operations Laura Silvia adds,“As moms ourselves, we discuss many of these items around the office, so it is especially exciting to quantify moms’ feelings about social media and at the same time produce research that is useful to brands and marketers.”

Click here to view Moms on Social Media 2019

 

About The Research Moms
The Research Moms are a group of experienced researchers within Edison Research with a specialization in understanding today’s moms. Combining a solid platform of market research with real life insight, they are a unique resource for analyzing habits, behaviors and trends among moms. Pooling their research talents from the different branches of Edison Research, they are equipped for both quantitative and qualitative studies.

About Edison Research 
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. The national tracking study The Infinite Dial® and the syndicated Share of Ear® are two of the most widely cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space.  Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News. 

Comedy, News, and Society and Culture Podcasts Most Listened-to Genres in Podcasting

Client response to the first delivery of our new Podcast Consumer Tracker has been tremendous, and we’ve gotten lots of great suggestions for future enhancements as we continue to evolve this study into the industry standard for measuring the podcast universe from the listener’s perspective. One suggestion, however, was so good, that we didn’t want to wait to incorporate it—and it’s one that we wanted to share publicly. The Podcast Consumer Tracker is the only comprehensive measure of what podcast consumers are listening to (not downloading) and we are continuously collecting data on thousands of podcasts. Since we are getting specific podcasts listened to by our sample of weekly consumers, it was a simple task to match our list with the podcast genre data that podcasters provide in their RSS feed (we chose Apple’s genre categories for consistency.) 

And so, for the first time ever, here are the podcast genres with the greatest reach amongst U.S. weekly podcast consumers. A couple of notes. First of all, the Podcast Consumer Tracker measures humans—not downloads. The 36% listed for Comedy, for instance, is NOT the percentage of podcasts downloaded. Rather, this data shows the percentage of weekly podcast consumers who listened to at least one comedy podcast in the last week.  Also, these figures do not represent any kind of compositional or share data–people can and do listen to podcasts from multiple genres. For more on the differences between reach (what we measure) and downloads, here’s a deeper dive on the topic

The Edison Research Podcast Consumer Tracker is the only source for this data. Thanks to Wondery’s Hernan Lopez for the suggestion!

For more information on a quarterly subscription to the Podcast Consumer Tracker, contact Tom Webster at twebster@edisonresearch.com

Moms on Social Media Webinar — Save the Date

The annual Edison Research The Infinite Dial® study estimates that there are 15 million fewer Facebook users in the U.S. today than there were in 2017. However, among moms in the U.S., Facebook remains strong year over year.

The Research Moms expand on this finding with their latest all-new study, Moms on Social Media: It’s Complicated.

Join The Research Moms on Wednesday, December 18 at 2pm ET as they debut data from this study that explores moms’ usage, perceptions, and sentiments of all social media. This is a brand new survey conducted in the second half of 2019 among a sample of moms in the U.S.  It includes why they use social media, what they use it for, and how they feel about using it – and how their feelings and actions don’t always align.

Click here to register for The Research Moms Present: Moms on Social Media.

Edison Research Announces Delivery of the First Podcast Consumer Tracker Report

Quarterly study provides audience research and comparative performance metrics for leading podcast networks

SOMERVILLE, N.J., November 20, 2019 (Newswire.com) – Edison Research has delivered to clients
the first and only comprehensive measure of the comparative reach of America’s top podcast
networks, the Podcast Consumer Tracker. Edison, the leading podcast research company in the world, has been studying this rapidly evolving medium since 2006, and the Podcast Consumer Tracker represents the first successful endeavor to present a unified look at audience information at the publisher/network level. The Podcast Consumer Tracker also contains competitive intelligence, audience demographics, and sales targeting information for podcast publishers and networks. The Podcast Consumer Tracker from Edison currently has 10 charter subscribers, including NPR, PodcastOne, Wondery, ESPN, WarnerMedia, and other significant publishing and agency partners. The study is based on a continuous sampling of consumers who have listened to a podcast in the last week. Comparative rankings of publisher networks are available only to subscribers.

Among the findings of the first report:

The Joe Rogan Experience is the leading podcast in terms of reach amongst weekly podcast consumers.

There are significant content consumption differences between iPhone and Android users, rendering “Top Podcast” charts derived exclusively from users of either to be unrepresentative of total listening behavior.

While the study tracks the relative reach of the top podcast networks, 54% of weekly podcast consumers have listened to an unaffiliated, independent podcast in the last week.

“This is the first study in the podcast space to tackle a universal measure of reach,” notes Edison SVP Tom Webster. “There are, of  course, various charts of downloads that cover parts of the overall universe, but those either reflect only a portion of the podcast audience, or they only measure publishers that opt-in. The Podcast Consumer Tracker’s goal is a truly inclusive measure of the comparative penetration of the leading publishers and networks. In that, we have been highly successful.”

In addition to network reach statistics, the study also provides the only nationally representative look at the purchasing and consumption patterns of podcast listeners, content preferences, and advertising targeting information across a broad array of consumer goods and services. Notable reactions to the premiere of the Podcast Consumer Tracker include the following: “Understanding our audience and the exploding audio landscape is so important to us as we create new podcasts. Edison’s new Podcast Tracker is another great tool that helps us understand NPR’s impact with our listeners and in the podcast market overall.” – Anya Grundmann, SVP for Programming and Audience Development, NPR

“We have a lot of tools in the podcasting universe to give us download metrics, but this is really the only tool that gives us the complete picture of our reach in the U.S., and what our total audience really looks like.” – Hernan Lopez, Founder and CEO, Wondery

“Edison Research has provided valuable information for the podcast industry for years, and we’re thrilled to be a part of the Podcast Consumer Tracker to continue building our podcast business and deliver value to our clients.” – Tyler Moody V.P./G.M., WarnerMedia Podcast Network

“As the importance of the podcast medium grows to creators, consumers, and companies advertising in the space, ESPN is happy to help lead the effort that brings more knowledge to the marketplace.” – John Fitzgerald – V.P. Multimedia Sales, ESPN

Fielding is currently underway for the second quarterly report in the series, to be delivered in January 2020. More information is available at https://www.edisonresearch.com/the-podcast-consumerquarterly-tracking-report/.

For more information, contact:
Tom Webster
Senior Vice President
Edison Research
twebster@edisonresearch.com
908-707-4707

Original Source: www.newswire.com