Parents, Teens, and Country Music: Edison Presents at CRS 2019

Today Edison Research’s Larry Rosin, Megan Lazovick and Laura Ivey presented a brand new research study, “Understanding Parents, Teens, and Country Music.” This special presentation, commissioned by Country Radio Seminar (CRS) for their 50th anniversary, looks at both the present and the future of Country, radio, and how music gets passed down…and up.

This comprehensive study is based upon both a national survey of parents and teens, and also video ethnography of how these two very important groups interact with music, the radio, and each other. Among the presentation highlights are the following:

  1. Nearly half of teenagers say that music is a “bonding activity” with their parents.
  2. 60% of teens who listen to Country Music say their parents have gotten them to listen more to Country Music.
  3. According to Edison’s industry-leading Share of Ear® study, AM/FM radio remains the top platform for teens, with 63% of 13-19 year-olds listening to radio every day.

To view the presentation visit: https://app.customshow.com/slideshow/pn41bf

About Country Radio Seminar: Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. Country Radio Seminar 2019 is set for Feb. 13-15, 2019 at the Omni Hotel. Visit www.CountryRadioSeminar.com for more information. Like CRS on Facebook and follow CRS on Twitter(Hashtag #CRS50).

“Share of Ear”® Documents the Transition from Owned to Rented Music

Listening to ‘Owned Music’ is the biggest loser in the audio space over the last five years.

In 2014, Edison Research, the leader in the study and analysis of what people listen to in the USA and beyond, began the Share of Ear® survey, the first study designed to measure the total audio space.  Having now completed five full years of this rolling study, we can look at the biggest changes over this dynamic time for audio.

And when we look at the totality of the information, the single biggest change we have seen is the decline in “Owned Music.”

In 2014, 18% of all audio consumption came from music that people owned, whether it be their CDs, owned digital files, vinyl, cassettes, or any other format.  At the end of 2018, this share has fallen to 12%.  The loss of six ‘shares’ of listening constitutes the biggest change, up or down, documented by “Share of Ear” to date.

Not only has the share of “owned music” fallen significantly, but the number of people who listen at all to this category in a given day is down by the same percentage.  Five years ago 38% of all Americans ages 13 and older listened to owned music at some point each day, today this has also fallen by one-third to 25%.

Naturally, these declines are accompanied by increases in other ways for people to consume music.  Where exactly this listening moved to may seem obvious – but it’s not entirely what most people might assume.  These gains will be discussed in a subsequent blog post.

For information about how to subscribe to “Share of Ear®” contact Edison at info@edisonresearch.com

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Apple, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, Wondery, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

In-car radio dial

“Radio” Listening Dominates Audio In-Car

As Edison Research’s Share of Ear® studies have consistently shown, when people are in their cars, it is AM/FM Radio that is the overwhelmingly dominant audio companion – -with 67% of all listening going to broadcast radio.

No matter the age of the car one is driving, this is the case. AM/FM garners a strong majority of all time spent listening in the car, even among people who drive the newest cars.

However, one can’t help but see that among those who drive the newest cars, listening to AM/FM is not quite as robust as it is among people who drive older cars.  When people have more choices, some people will, obviously, avail themselves of these new options.  And the choice that people driving newer cars seem to be making in greater numbers is SiriusXM.  As the graph below shows, among people whose principal car is model years 2015-2018 more than one-quarter of listening in the car goes to SiriusXM.

What is fascinating is if one adds together the AM/FM number and the SiriusXM number, as is shown in the graph below.  In every case, the sum of the two numbers is essentially the same.  No matter the age of the car – about seven-eighths of all listening goes to “Radio” – whether it is delivered from a satellite dish or a ‘terrestrial’ tower.

Share of Ear In Car Listening AM FM and SiriusXM

For all the discussion of new technologies in the car, such as voice activation, podcasts, and streaming, for most people and drivers of most cars, their time spent behind the wheel is taken with linear, programmed, hosted ‘radio’ type content.

For more on in-car listening, download the complete Miles Different: In-Car Audio study here.

How the Share of Ear® study is conducted:
Edison Research conducts a nationally representative study of Americans ages 13 and older to measure their time spent listening to audio sources. Respondents complete a 24-hour diary of their audio listening on an assigned day. Diaries are completed both online and by-mail using a paper diary. Diaries were completed in both English and Spanish.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

Women and Economic Anxiety

Click here to download the Women and Economic Anxiety study from the Marketplace-Edison Research Poll.

Women in the U.S. are losing sleep over their financial situations, feel more anxious than men about their personal financial circumstances, and are less likely than men to say the economy is strong. For women of color in the U.S., the differences are even more pronounced. The latest data from the Marketplace-Edison Research Poll shows major disparities in how women and men perceive the U.S. economy as well as their personal economies, and for nearly all women it is a stressful story.

According to our national exit poll data from the 2018 U.S. midterm elections, women leaned vastly more to voting for Democrats, and data from The Marketplace-Edison Research Poll allows us some insight into the economic views of American women that may have motivated these choices.

The Marketplace-Edison Research Poll is a regular series of surveys examining how the U.S. population feels about their personal economy and financial situation in the landscape of the broader U.S. economy. It paints a compelling story about women and their current relationship with finances and the economy.

The Economic Anxiety Index is a tool designed by Edison Research and Marketplace to measure the amount of stress a person feels about their individual financial situation through a series of twelve questions regarding job security, saving and expenses, and general financial anxiety.

Principal Findings:

  • Women have a higher median Economic Anxiety Index score than men (26 v. 22).
  • Non-white women have a higher median Economic Anxiety Index score than women in general (30 v. 26).
  • Women are less likely than men to say the U.S. economy is strong (50% v. 70%), and only 37% of non-white women say the U.S. economy is strong.
  • Healthcare is by far the top national economic issue of concern for women with 35% of women citing it as their number one concern among a list of seven items, including taxes, immigration, and rising prices.
  • Women are less likely than men to say they are financially secure (31% v. 42%).
  • Women are more likely than men to lose sleep over their personal financial situation (35% v. 26%). Non-white women (38%) are slightly more likely than all women to lose sleep over finances.
  • The majority of women feel that Washington has forgotten them. Seventy-four percent of non-white women and 69% of all women say that the government in Washington has forgotten about people like them.

How the study was conducted:
Edison Research conducted a national survey of the United States population aged 18 and older. There were 1,058 interviews conducted via landline phone, cell phone, and online. Interviews specific to the topic of the economy were conducted from September 25, 2018 to October 1, 2018.

About Edison Research:
Edison Research (www.edisonresearch.com) conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

Fifty-three million U.S. Adults now own at least one Smart Speaker

Smart Speakers See 78% Increase Year Over Year: Smart Audio Report from NPR and Edison Research at CES

Multi-Device Households Drive Growth

The latest survey from NPR and Edison Research, conducted after the December 2018 holidays, confirms continued increases in the U.S. voice-activated smart speaker market: 53M people A18+ in the U.S. (21% of the population) now own at least one smart speaker, and the total number of devices in homes has increased 78% year-over-year. This new data from The Smart Audio Report, a recurring study launched in 2017, was presented January 7 during the CTA Research Summit at CES 2019 in Las Vegas and is available for download here.

According to the nationally-representative telephone survey of 1,000+ persons 18+, the average smart speaker household now features 2.3 devices, up from an average 1.7 devices per household at this time last year.

Other key findings from The Smart Audio Report Winter 2018 ownership survey include:

  • 52% of all smart speaker owners report using their device daily
  • 8% of people in the U.S. got a smart speaker during the 2018 holiday season, between Black Friday and the end of December 2018
  • 14M people in the U.S. got their first smart speaker device in 2018

“The growth in ownership, particularly the increase in devices per household, really speaks to the tremendous utility of voice assistant technology,” said Tom Webster, Sr. VP at Edison Research. “While these devices initially served as audio appliances, they are now becoming integrated into the fabric of everyday life for tens of millions of Americans.”

The Smart Audio Report from NPR and Edison Research, which debuted in June 2017, is a recurring study on trends in smart speaker ownership and user behavior. A full archive of research from the Report is available at www.npr.org/smartaudio. NPR is a default news source on all major smart speakers, including Amazon Alexa, Google Assistant, Apple Siri and Microsoft Cortana-enabled devices.

Click here to download The Smart Audio Report from NPR and Edison Research, Winter 2018.

Methodology
Interviews conducted via telephone from December 26-30, 2018 among a sample of 1,002 respondents. The margin of error for total respondents is +/-3.7% at the 95% confidence level. Six-hundred interviews were obtained with respondents on their cell phones, and 33 interviews were completed in Spanish. Data are weighted to represent the U.S. population ages 18 and older.

About NPR
NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans every day—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. More information at npr.org/aboutnpr and following NPR Extra on Facebook, Twitter and Instagram.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.