The New Mainstream 2013: New Research Into Streaming Audio

Edison Research, in partnership with Pandora, Spotify and TuneIn, released a groundbreaking new study of Internet radio usage and adoption, “The New Mainstream: 2013,” on September 24th at Advertising Week in New York City. This online study of 3,016 persons 12+ revealed who these Americans are, how they are using Internet radio, and where Internet radio’s place is in mainstream media consumption.

Principal findings of the study included the following:

• The majority of online Americans 12+ – 53% – currently ever use Internet radio.

• Internet radio is the third most popular way that people discover new music, ahead of Amazon, YouTube, Social Media and other sources.

• 63% of Internet radio listeners own a smartphone–and 83% of smartphone owners listen to some kind of Internet radio on their mobile devices.

• 32% of Internet radio listeners indicated that they are listening to “a lot” more of the medium than they were one year ago

• 26% of Internet Radio users tell us that their listening is mostly ‘new time’ – time not previously filled with audio of any kind

Presentation Slides

Prezi:

Infographic:

TheNewMainstream

What’s Working at Work – New Research on Workplace Radio Listening

Edison Research has updated one of its original, landmark studies–the 1997 At-Work Listening study–for 2013. This new study premiered at The Radio Show, presented by the National Association of Broadcasters and the Radio Advertising Bureau, on September 20th, 2013.

Edison conducted an online survey of 1043 adults, ages 18 and older, who are employed either full or part time. Respondents were asked a variety of questions about their workplace listening habits, including types of radio consumed, devices used for listening, commercials and more. The study was sponsored by Radionomy.

 

Video Interviews

In addition to the online survey, Edison also conducted interviews in a variety of workplace environments in order to gain qualitative insight into how radio is being used at work. The following videos summarize Edison’s principal findings.

Introduction

 

 

At-work Listening Options

 

 

Devices Used at Work

 

 

Purpose of Audio at Work

 

 

What’s Good About AM/FM at Work?

 

How Social Media Influences Fashion Purchases

We are thrilled to be partnering with Netbase this summer on a series of research reports that dive into how social media behavior influences fashion purchase decisions. Netbase commissioned us to survey female social media users about their fashion purchases, shopping behaviors, social media usage and even how they are influenced by friends and celebrities alike.

The results were eye-opening, and point to some real differential strategies by category for fashion brands. Netbase will be releasing several reports over the next few weeks that dive into various categories, but for now here is a taste of some of the top level findings. You can also register at Netbase.com for a full report.

Thanks again, Netbase, for including us on this interesting and valuable project!

Retail-Infographic-R8-NetBase

The Road Ahead: Media And Entertainment In The Car

In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to the new national survey from Arbitron Inc. (NYSE: ARB), Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car. At the same time, there is significant interest in the many new digital entertainment and information options for driving that are being developed every day. The Road Ahead was debuted this morning at The Radio Show, hosted by the National Association of Broadcasters and the Radio Advertising Bureau in Chicago.

The Road Ahead, conducted in July 2011, looks at consumer usage of sixteen different in-car media and entertainment choices. The study also weighs consumer interest in newly introduced “telematics” features. Telematics technology enables a variety of applications that share data between the vehicle and information and entertainment networks.

The Road Ahead updates a similar study conducted in 2003, to provide a unique look at the changes and challenges in the in-car landscape over the past eight years, combined with a peek into the future of this crucial media space.

Key findings of The Road Ahead: Media and Entertainment in the Car:

  • AM/FM radio continues to be the top choice for in-car media and entertainment, with 84 percent of all drivers or passengers reporting use of AM/FM radio in-car — compared to the next highest device, the CD player, at 68 percent.
  • When share of time spent while driving is measured, AM/FM radio dominates with nearly two-thirds of all ‘in-car time’ (64 percent). The CD player is in second place at 21 percent; all other devices combined make up 15 percent.
  • While various digital options such as satellite radio and connecting one’s iPod to the car system remain rather small, they are growing and very well-loved by those who use them.
  • In-car AM/FM radio usage is strongest in the key buying demos it has long targeted, reaching nearly 90 percent of adults age 25 to 54.
  • One in four (24 percent) persons age 18 and older have used their iPod/MP3 player to listen to audio in their car; more than half (55 percent) of 18-24s have done so.
  • Six percent of persons age 18 and older and one in five persons aged 18 to 24 (19 percent) have listened to Pandora on their cell phone in the car.
  • There is a high level of interest in newly developed vehicle telematics. More than 60 percent say they are interested in accident response features, stolen vehicle recovery systems, parked vehicle tampering alerts, and remote car unlocking capability.
  • There is also significant consumer interest in several in-car media applications: 41 percent are interested in pause, rewind and replay functionality for radio in-car and 40 percent are interested in built-in wireless internet for the car.

Watch the presentation slides:

Video Interviews

In addition to conducting a significant national quantitative study, our research team supplemented this work with a series of interviews and observational research with in-car media consumers. Video highlights of these interviews are presented below:

On Smartphones:

On Satellite Radio:

On Telematics:

On The Internet-Enabled Car:

On The Future of Radio:

How the study was conducted

A total of 1,505 persons ages 18+ were interviewed in July 2011 to investigate Americans’ use of in-car media and information. The telephone interviews were conducted among previous Scarborough Research respondents age 18 and older chosen at random from a national sample.

About Edison Research
Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, Citadel, CBS Radio, Bonneville and Westwood One; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has a seventeen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media–radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron’s businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter ™ (PPMTM) and the PPM 360™, new technologies for media and marketing research.

About Scarborough Research
Scarborough Research measures American life. Our consumer insights reflect shopping patterns, media usage across platforms, and lifestyle trends for adults. Media professionals and marketers use Scarborough Research insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities. The company’s core syndicated consumer insight studies in 77 Top Tier Markets, its Multi-Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid Tier Local Market Studies, Hispanic Studies a! nd Custom Research Solutions. Scarborough Research measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company.

Portable People Meter™, PPM™ and PPM 360™ are marks of Arbitron Inc.

The Infinite Dial 2011 – Navigating Digital Platforms

Smartphone Ownership Doubles Year Over Year to Nearly One-Third of Americans Says New Arbitron/Edison Research Study

Study Also Reveals That Facebook, Multi-Computer Homes Cross 50% Threshold

The percentage of Americans age 12 and older who have a smartphone has more than doubled in the past year, from 14 percent to 31 percent of the population according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2011: Navigating Digital Platforms.

The study, released today, is the 19th in a series of studies dating back to 1998. Among the many other findings:

* Facebook is now being used by a majority of all Americans age 12 and over (51%); this number was only 8% when Arbitron/Edison Research first measured the social media phenomenon in 2008.

* A majority of American households now have two or more computers (51%); as compared to 24% of households in 2002.

* Usage of online radio is up significantly, with weekly usage of all forms of online radio having doubled in the last five years; self-reported weekly time spent with online radio is now nearly 10 hours (9 hours 47 minutes).

* Daily time spent with TV, Radio and the Internet combined has increased by 20 percent in the last ten years, with self-reported daily usage now at 8 hours 11 minutes compared to 6 hours 50 minutes in 2001.

* Just under one-third of all Americans (31%) have plugged an MP3 player such as an Apple iPod into their car stereo systems.

* One in ten Americans report listening to Pandora Internet Radio in the week before they were surveyed.

* Among the 81% of American households with Internet access, two-thirds now have a Wi-Fi network installed.

* More than one-tenth of all cell phone owners have listened to online radio streamed in their cars by connecting their phones to their car stereo system.

“When you consider the rapid growth in ownership of smartphones in context with the continued rise in the use of social media it becomes increasingly clear that these platforms are fueling fundamental changes in consumer expectations and how they use media,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

“What’s fascinating about the Internet over the past ten years is the additive effect it has had upon the American media diet, which continues to expand,” said Tom Webster, Vice President of Strategy and Marketing, Edison Research. “Rather than crowding other forms of media off the plate, so to speak, digital media is being consumed simultaneously with offline media, and in venues and opportunities where media might not have been consumed previously.”

Since 1998, this notable research series has reported on and analyzed consumer use of the Internet, digital platforms and their impact on radio.

“This study provides further evidence of radio’s continued resilience and relevance in today’s digital landscape,” said Arbitron’s Rose.

“The ubiquity of social media usage — and Facebook, in particular — has had an enormous impact upon the ways in which people communicate with each other – which has profoundly affected not only how companies market themselves, but also how they hire and train internally,” said Webster from Edison Research.

Download “The Infinite Dial: 2011” Presentation Slides
Download “The Infinite Dial: 2011” Executive Summary

How the study was conducted

A total of 2,020 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 4 to February 2, 2011, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2010 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 46% of the completed interviews and RDD sampled respondents represent 54% of the completed interviews. The study includes a total of 480 cell phone interviews.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.

About Edison Research

Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, Citadel, CBS Radio, Bonneville and Westwood One; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has a seventeen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.