In-Car Internet Audio Listening Grows

The percentage of mobile phone owners who have ever connected their phones to a car audio system to listen to Online Radio grew nearly 25% year-over-year. More than a quarter of mobile phone owners now have engaged in this behavior, according to The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

In-car Mobile Listening

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

New Research on Facebook “Quitters”

New research on Facebook indicates that 4% of Americans 12+, and 5% of teens, indicate that they once had profiles on Facebook, but now no longer have those profiles. Adding those numbers into the percentage of the population who currently maintain those profiles, we see that 62% of the total population has ever had a Facebook account, and 84% of teens have ever had a profile on the popular social networking service. More on this stat can be found here, and an in-depth look at teen usage of Facebook can be found in this article on Convince and Convert.

Facebook Quitters

These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

The Infinite Dial: Sports Talk Edition

On the heels of our recent comprehensive study of digital media usage, The Infinite Dial, we were asked to put together a look at Sports Talk radio listeners for the Radio Ink Sports Radio Conference, held March 11, 2014 in San Diego. Edison President Larry Rosin presented a look at how Sports listeners are using the Infinite Dial, and for attendees (and other interested parties), we are pleased to share the results. Click here to download a PDF, or review the slides below:

These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

Online Radio Habits for Two Key Demographics: 18-34 and 18-49

We’ve had a number of requests to provide some of the data on Internet Audio listening from our recent Infinite Dial study for two key demographic groups relevant to media buyers, agencies, and others: 18-34 and 18-49. So, our crack team did just exactly that, and you can download them here or view the slides below.

These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

Google+ Continues to Grow: 17% of Americans 12+ Have a Google+ Profile

Google+ is familiar to 56% of Americans 12+, up from 52% in 2013. Today 17% of Americans 12+ have a profile on Google+, a 42% increase over 2013.

Google+ Tracking 2014.jpg

This datapoint was taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.