Spotify Edges Past SXM Media as Top Podcast Network in the U.S. based on Reach Edison Research announces the Top Podcast Networks in the U.S. for Q2 2022, and Spotify, SXM Media, and iHeartRadio take the top three spots, respectively. Spotify’s weekly reach outstripped the leader from the Q1 estimate, SXM Media, by a tiny […]
Podcasting Opportunities as Illustrated by T-Booty, Tini, and Mambo If you attended Podcast Movement in Dallas recently, you might have heard Edison Research Senior Director of Research Gabriel Soto give a keynote address on uncovering the opportunities in podcasting. If you heard this keynote address then you were introduced to Gabe’s family and friends, including […]
Edison Research announces the Top Podcast Genres in the U.S. for Q2 2022, and comedy once again takes the top spot as the genre consumed by most weekly podcast listeners. The list ranks the most popular podcast genres based on audience size from Edison Podcast Metrics. The Top 10 Genres for Q2 2022: Comedy News […]
Edison Research announces the comprehensive U.S. Top 50 Podcast chart for Q2 2022. This list ranks the 50 biggest podcasts by audience size, based on Edison Podcast Metrics. The top 10 shows based on measurement from Q3 2021 – Q2 2022 are as follows: The Joe Rogan Experience Crime Junkie The Daily This American Life […]
Click here to download the U.S. Latino Podcast Listener Report 2022 in English Click here to download the U.S. Latino Podcast Listener Report 2022 in Spanish Scroll down to view a recording of the webinar Podcast Listening Among Latinos Hits Record High The Latino Podcast Listener Report 2022 from Edison Research finds that 59% of U.S. […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. There are podcasts for every taste and interest, and perhaps there are podcasts for every hour of the day as well. On the nearby graph one can see the estimate from Edison Research’s Share of Ear® study showing when […]
Click here to register for the Latino Podcast Listener Report 2022 webinar Shakira is the Latin music artist that most Latino podcast listeners say they would be interested in hearing host her own podcast. This preference for the Hips Don’t Lie singer is just one of many findings that will be revealed in the third annual […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. By Gabriel Soto, Edison Research Senior Director of Research Many of us combat our anxieties by obsessively tracking indicators for positive news. If you are like me, you might find yourself checking your Robinhood stock portfolio to make sure […]
The Creators 2022 is a new study that profiles podcast creators in America, put together by Sounds Profitable in partnership with Edison Research. The Creators is the first iteration of a study by Sounds Profitable that will track trends and changes in the podcast creator space annually. Much of the research in the podcast space […]
Edison Research today announced that beginning in July it will increase the sample size for Edison Podcast Metrics, the podcasting industry’s only comprehensive listening measurement, by 150%. Going forward, fully 5,000 interviews will be conducted each quarter, all among ‘weekly podcast listeners’ in the U.S. – those who say they have listened to at least […]
This article is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The immense number of existing podcasts and the saturation within the market, without question, is one of the most popular conversations ongoing in the industry. For an advertiser aiming to reach a large number of people – choosing […]
When people in podcasting talk about monetization, inevitably someone will throw out the term “long tail” – referring to the hundreds of thousands of active podcasts with relatively small audiences. While a concept in mathematics for many decades, the notion of “Long Tail Distributions” achieved mass attention with Chris Anderson’s book on the topic in […]
