“Microtargeting Business Travelers Through Out of Home,” in the December 14, 2009 issue of AdAge, cites a recent Edison Research out-of-home media survey on behalf of SeeSaw Networks and Delta Airlines.
Edison Research Verifies Solid Results of New York City-based Advertising Campaign Using SeeSaw Networks’ National Network of Placed-Based Digital Screens SAN FRANCISCO, December 8, 2009 – Delta Air Lines (NYSE: DAL), the world’s No. 1 airline, and Digitas, a leading global digital agency, today announced the results of a place-based digital advertising campaign aimed at […]
Putting gas in the car is one of those things that’s kind of a pain, but you have to do it. Thanks to another out of home media option, however, going to the pump now may actually not be wasted time after all. NBC Everywhere, the OOH division of NBC Universal, has partnered with Gas […]
Mediaweek reports that Clear Channel and DoubleTake Marketing are bringing advertising to baggage carousels. Ads range from 20-foot segments to gigantic wraparound graphics that cover the entire belt. It will be interesting to see what brands go for this–travelers are certainly a potentially attractive advertising target, but nothing is more infuriating than waiting for your […]
One of our Consumer Exit Poll clients is POP Radio, an innovative Out Of Home (OOH) advertising network with whom we worked to measure audience, reach and frequency across the many retail stores that feature this unique audio platform. We checked in with Gary Seem, President/CEO of Pop Radio, to find out how they are […]
Engadget reported several weeks ago about this unique bus stop advertising display in Norway that actually produces “snow.” Tryvann Winter Park was looking for a means to not only engage potential visitors, but also to provide valuable information for skiers: namely, is it snowing? Since it could easily be snowing at Tryvann and sunny and […]
Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of research that measured an increase in the total audience for POP Radio, LP (Point-of-Purchase Radio), a leading provider of in-store audio advertising in Drug, Grocery and Mass Merchandiser stores. This study updates POP Radio audience estimates originally released in […]
Rags-to-Riches tale prevails over “Milk” in exit poll among Americans who have seen all five nominated films Somerville, NJ. (Feb. 22, 2009) – In a first-of-its-kind exit poll of movie-goers who watched all five “Best Picture” nominees for tonight’s Oscars® program, the runaway winner was “Slumdog Millionaire.” Garnering 45 percent of all the votes, “Slumdog […]
Ever ridden a cab in New York City equipped with a television in the back seat? Ever found yourself compelled to watch, especially on those long, traffic-laden trips to the city from JFK or LaGuardia? You’re not alone. In fact, millions of Americans have watched NY10, the exclusive TV network from Clear Channel and NBC […]
National exit polling firm teams up with AMC Entertainment to create a first-of-its-kind survey of moviegoers. Edison Research, the company that performs the exit polls on Election Day for the major US television networks, and AMC Entertainment (AMC) have teamed up to create a unique research project to determine the “Best Picture” as voted by […]
Edison Media Research recently conducted a poll of U.S. undergraduates on behalf of the Associated Press and mtvU to gauge the level of stress they feel and how it impacts their lives. Four in ten students said that they endure stress “often,” while nearly 20% responded that their stress level within the past three months […]
The Business Journal of Phoenix quoted the exit-poll survey on the effectiveness of advertisements on GPS on golf carts conducted by Edison Media Research.
