How does Edison Research measure effectiveness of out-of-home signage? Edison Director Johanna Roche explains in an interview with Digital Signage Pulse here.
It’s an exciting time to be a part of the out-of-home industry as it continues to flourish and expand. Edison has been conducting research for digital out-of-home clients for over a decade.
By joining the The Digital Place Based Advertising Association (DPAA), we plan to share our expertise and continue to help companies to research, learn and grow. In collaborating with advertisers, agencies and DOOH networks, we can promote the effectiveness of digital place-based advertising. Whether by advertising effectiveness studies, customer experience and engagement studies or audience estimates, we can provide information and analysis for confident buying and planning through valid research using industry-wide standards.
Thanks to our fellow DPAA members for the warm welcome at last night’s quarterly meeting. A press release from DPAA is here. If you are interested in learning more about Edison’s out-of-home work, check it out here.
That’s just the sort of question we love to answer here at Edison Research, so we devised a study to find out. Among the eye-opening results: 82 % of riders surveyed said they are likely to seek information about the products and services they saw advertised. More about our work for Creative Mobile Technologies on the effectiveness of ABC’s in-taxi programming can be found here.
InStore Audio Network reaches 39 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug, Grocery and Mass Merchandiser stores.
The research was conducted at a national sample of stores in the InStore Audio Network where the number of shoppers exposed to in-store audio were counted and a sample of shoppers were interviewed in order to measure how much time was spent in each store, how many visits were made to each store each week. The surveys were also used to measure the basic demographics of the InStore Audio Network audience. Read more
At our internal meetings at Edison Research, we regularly find ourselves letting loose with the same sarcastic comment: “Why do we bother doing research right when journalists seemingly cover anything that calls itself a survey the same way?”
The answer is, of course, that we only know one way to do research, and we are not willing to cut corners, employ sketchy samples, and most especially, attempt to make broad conclusions about unreliable numbers just to get published. We have tried, with mixed success, to educate reporters to adhere to higher journalistic standards when it comes to research releases (and here are 20 great questions you should ask whenever you report data.) But even if they don’t, we are still going to publish our data only when we know it was sampled, asked and analyzed correctly, and that it is reported precisely.
If you see public data from an Edison study, you can be confident it was performed to the highest technical research standards.
Which brings us to the 2014 Infinite Dial study we recently released. As you can see if you download the survey graphs, the very first thing you find is a methodology statement. When you look at research, this is the first thing you should consider – just how was this research performed? Read more