radio

Heavy Radio Listeners: New Insights from The Infinite Dial

As broadcasters look to smart speakers to increase AM/FM radio listening at home, a new study shows that one-fifth of broadcast radio’s biggest users already own such a device. That’s just one finding from “The Infinite Dial: Heavy Radio Listeners,” released today by Edison Research. The data is derived from The Infinite Dial 2018 study, which is conducted in partnership with Triton Digital.

This report looks at the 30% of the American population ages 12 and over who are “Heavy Radio Listeners” – defined as those who listened to more than one hour of radio in the last day. This new data on the Heavy Radio Listener from The Infinite Dial allows everyone to understand not just what other kinds of audio and media people are using, but how Heavy Radio Listeners compare to the population at large.

New insights from this report include:

  • Almost 18% of Heavy Radio Listeners do not have a radio receiver in their home, meaning they achieved “heavy” status primarily through in-car or at-work listening.
  • Twenty percent of Heavy Radio Listeners have Smart Speakers in their homes. Those devices may allow for more at-home listening over time, but can also make it easier to use competing audio services.
  • Nearly two-thirds of Heavy Radio Listeners listen to audio online, with large numbers choosing YouTube, Pandora, and the streams of AM and FM radio stations.
  • The qualitative profile of the Heavy Radio Listener is strong and shows a group that is employed and well-educated.
  • Over 1 in 6 Heavy Radio Listeners say they have listened to a podcast in the last week.

In keeping with findings from past Edison Research studies, radio’s best customers are heavy users of all audio—they listen heavily to broadcast radio, but do not limit themselves to it, something which has implications for future smart-speaker behavior.

Click here to download The Infinite Dial: Heavy Radio Listener Report.

 

About The Infinite Dial:
A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4th through February 11th, 2018, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. The Infinite Dial: Heavy Radio Listener Report considers “Heavy Radio Listeners” to be those who listened to more than one hour of radio in the past day.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.

Moms and Media 2018 title page

Save the Date: Moms and Media 2018

It’s May, and that means the annual Moms and Media report is fast approaching. Edison Research will release the latest installment of Moms and Media on May 10, 2018: register for the free webinar here.

Using data from both the Infinite Dial study from Edison Research and Triton Digital, and a separate study from the Research Moms at Edison Research, Moms and Media will feature points on social media behaviors and device ownership as well as how today’s technology applies to their children.

The report will showcase new tracking data about social networking, smartphones, Internet usage and online audio. We’ll highlight how smart speakers are working their way into moms’ repertoire, and how other media fits into their busy days.   In addition, for the first time in Moms and Media, we’ll explore how moms feel about children using technology and new media.

More than any other medium, the Internet is crucial for getting through even just a typical day. In Moms and Media 2018, we see just about every mom has Internet access. According to the research, 98% of moms have Internet access from any location, which means they can get online either at home, work, school or a library.  Reinforcing the Internet’s importance, 70% of moms report that they get online in two or more locations.

You are invited to join us on Thursday, May 10th at 2:00 pm EST when we present Moms and Media 2018.  Register now for updated data about how moms utilize mobile, how they mold modern media into their routines, and their view on children using technology.

Register for the free webinar here.

podcast

The Podcast Consumer 2018

The Podcast Consumer 2018, the latest in Edison’s annual study of the medium, contains all new data on podcast users in America, derived from the Infinite Dial 2018 study (conducted in partnership with Triton Digital), The Smart Audio Report from NPR and Edison, and the latest from Edison’s Share of Ear® research. This report charts the rise of podcasting over the past decade, and also includes new, unreleased information on the following:

  • Demographics
  • Podcast Consumption
  • Device Usage
  • Social Media Behaviors
  • Smart Speakers and Podcasting
  • The updated Share of Ear® for podcasting

Findings of this report include the following:

  • Podcasting is growing: monthly listeners grew from 24% of Americans 12+ to 26% year over  year.
  • Podcast listeners are more likely to own a smart speaker.
  • Listening in vehicles is growing.
  • Podcasting’s Share of Ear has doubled in four years.
  • Podcasts are the number one audio source by time of consumption among podcast listeners

Watch The Podcast Consumer 2018

 

microphone podcast

Podcasting’s “Rock Stars”

The Wall Street Journal today published an interesting article on the growing popularity of live events that feature the hosts of podcasts (and even live recordings of those podcasts.)  Public broadcasters have been engaging in this strategy for years (the live tapings of shows like “Wait, Wait, Don’t Tell Me,” for example) but now commercial podcasters are also getting into the act.

This development is intriguing, and important to the space for a number of reasons. First of all, events are yet another way to monetize podcasting. The more revenue streams the medium generates, from direct response and brand advertising to listener-supported models and branded podcasts, the healthier the industry will be.

But there is another way in which these events are not only important, but maybe even critical to the health of podcasting. Podcasting, to date, has been a solitary experience—an intimate connection between the earbuds. But there is no reason why it can’t be a shared experience, especially with the rise of Smart Speakers like Google Home and the Amazon Alexa suite of products encouraging a new wave of “social audio.” Plus, it provides an even deeper level of engagement between host and audience, which in turn might spread what podcasting really needs: ambassadors. For more on our Smart Speaker research, visit http://NPR.org/smartaudio, and to learn more about the latest in Podcasting, register for The Podcast Consumer 2018, coming April 19th.

The Infinite Dial Canada 2018

The Infinite Dial Canada, by Edison Research and Triton Digital, is the newest study of consumer behavior and media consumption in the Infinite Dial series and the first to be conducted in Canada. It is modeled after the original Infinite Dial report, which has been conducted yearly in the U.S. since 1998. Some highlights from the study include:

  • Canadian smartphone ownership is at 76% (compared to 82% in the U.S.)
  • Smart speaker ownership is at 8% overall, with Google Home taking a larger share than Amazon in Canada
  • Nearly half of all Canadians 18+ (49%) are weekly listeners to online audio, with Spotify leading the pack in usage (16%)
  • As in the U.S., radio dominates in-car media consumption, with 64% of Canadians saying it is the audio source they use most in their cars
  • Monthly podcast listening is 28%, with 61% of Canadians 18+ being familiar with the term
  • Canadian podcast listeners listen to an average of five podcasts in the last week

Edison Senior VP Tom Webster presented the findings in a live webinar on April 4 – click here for the full replay with both audio and video.

 

 

How the study was conducted:
A total of 1,000 persons were interviewed to explore Canadians’ use of digital platforms and new media. In January and February of 2018, telephone interviews were conducted with respondents age 18 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. Surveys were offered in both the English and French languages.