Infinite Dial 2018 Facebook Trending Edison Research Triton Digital

Facebook Declines For The First Time In Infinite Dial History

Infinite Dial 2018 Facebook Trending Edison Research Triton Digital

 

The Infinite Dial research series from Edison Research and Triton Digital has been tracking Facebook usage since 2008, and that usage has steadily increased for ten straight years. But this year, for the first time in our tracking, the portion of Americans reporting that they currently ever use the service has declined from 67% to 62% among Americans 12+.

Usage is down or flat in every demographic age group, gender, and ethnicity.  It should be noted that despite these declines Facebook remains by far the most-used social media service.  A number of other social media services, however, continued to show robust growth, making this diminishment particular to Facebook. We also ask what social media site or service people use the most. Here, too, Facebook declined.

We will reveal that decline, along with surprising new data on streaming media, podcasting, mobile technology, and more in a free broadcast on Facebook live, at 2 PM on March 8th. You don’t need a Facebook account to view the broadcast–you only need a browser.

To register for the event, receive reminders, and a free copy of the full report after the broadcast airs, sign up for The Infinite Dial 2018 here.

How the study was conducted:

A total of 2,000 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4, 2018 to February 11, 2018, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling for both cell phones and landlines.

Infinite Dial 2018

Edison Research and Triton Digital Announce Release Date for the 2018 U.S. Infinite Dial Survey

Somerville, NJ–Triton Digital®, the global technology and services leader to the digital audio industry, along with Edison Research, a leading provider of survey research in the U.S., announced today that the results of the 2018 U.S. Infinite Dial will be broadcast via Facebook Live on Thursday, March 8th at 2pm EST.

The Infinite Dial remains the longest running study of consumer behaviors related to media and technology in America. As in previous years, the study will provide a comprehensive look at the digital media consumption habits of Americans, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.

“This year marks the 20th year of the U.S. Infinite Dial webinar, and the ever-evolving media landscape makes each study more fascinating than the last,” said Tom Webster, Senior Vice President of Edison Research. “We look forward to providing broadcasters, internet radio publishers, ad agencies, and the financial community at large with the latest insights and trends to help inform and support their media strategies for 2018 and beyond.”

“The Infinite Dial study has long provided invaluable insight around the growth and progression of the digital audio industry,” said John Rosso, President of Market Development at Triton Digital. “We look forward to revealing the latest in usage and consumption, especially as it relates to AM/FM radio, streaming audio, podcasting, and the utilization of smart speakers.”

The Facebook Live broadcast will be hosted by Tom Webster, Senior VP at Edison Research, and John Rosso, President, Market Development at Triton Digital. To RSVP and receive notifications about the event, please visit https://www.eventbrite.com/e/the-infinite-dial-2018-registration-42007549712.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the only MRC-accredited audience measurement service that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.tritondigital.com.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Audible, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Spotify, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Contacts
Triton Digital
Kristin Charron, +1 514-448-4037
Kristin.charron@tritondigital.com
or
Edison Research
Tom Webster, +1 908-707-4707
twebster@edisonresearch.com

Edison Research and Triton Digital Expand the Infinite Dial Study to Canada

SOMERVILLE, NJ — Triton Digital®, the global technology and services leader to the digital audio industry, along with Edison Research, a leading provider of survey research in the U.S., announced today the expansion of the long-running and influential study of consumer adoption of digital media, The Infinite Dial, to Canada. The study, currently being fielded using a telephone survey representative of all Canadians, will provide a comprehensive look at the digital media consumption habits of Canadian consumers, including time spent with digital audio, podcasts, smart speakers, social media, video, mobile, and more.

With digital advertising budgets on the rise, the demand for reputable consumption data is at an all-time high. The Infinite Dial is one of the most cited and highly-regarded studies on digital media usage, and has been tracking Americans’ use of audio since 1998. Edison Research and Triton Digital expanded the study outside of the U.S. for the first time last year, with the unveiling of Infinite Dial Australia in June. Both companies look forward to further expanding the survey to Canada this year.

“The Infinite Dial studies explore the penetration of online audio and other digital media in a way that no other study does,” said Tom Webster, Senior Vice President of Edison Research. “A wide audience across the world, including broadcasters, ad agencies, and the financial community at large, have come to rely on the insights that the Infinite Dial provides year after year. With data derived using the highest-quality research standards, we are proud to be expanding our insights to Canada in 2018, in addition to our parallel work in the U.S. and Australia.”

“As reported by eMarketer, mobile ad spend in Canada is predicted to reach $4 Billion in 2018, which is creating an enormous opportunity for mobile-first advertising channels such as digital audio,” said John Rosso, President of Market Development at Triton Digital. “We are pleased to partner with Edison to bring the powerful insights of the Infinite Dial study to Canadian broadcasters, podcasters, and advertising agencies alike to help inform their digital audio strategies for 2018 and beyond.”

The full results of the Infinite Dial Canada study will be made available in both a free online webinar and as a downloadable report. Edison Research and Triton Digital will reveal the results of the Infinite Dial Canada study on April 4, 2018.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the only MRC-accredited audience measurement service that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

Contacts
Triton Digital
Kristin Charron, +1 514-448-4037
Kristin.charron@tritondigital.com
or
Edison Research
Tom Webster, +1 908-707-4707
twebster@edisonresearch.com

The Infinite Dial 2018 – Save The Date!

edison-triton-logosPlease save the date for the 2018 Edison Research/Triton Digital Infinite Dial webinar, which will take place on Thursday, March 8th, at 2 PM Eastern. For the first time, we will be presenting our findings of The Infinite Dial study via Facebook Live.

The Infinite Dial remains the longest running study of consumer behaviors around media and technology in America. This year, we will continue to measure a number of trends in media usage and consumption habits, particularly about streaming media, radio, mobile media consumption and social media behaviors, and we have expanded our podcasting and smart speaker sections. Attendees will learn how the streaming audio landscape has changed, which social media platforms are growing, and how smart speaker ownership is trending. The webinar will be hosted by Tom Webster, Senior VP, from Edison Research and John Rosso, President, Market Development of Triton Digital.

Register here for The Infinite Dial 2018!

podcast

The Podcast Consumer Australia 2017

The Podcast Consumer Australia 2017 is a first look at this growing platform in Australia. Patterned on a similar report in the USA, this information adds to Edison’s worldwide dataset on Podcasting. This information is derived from the Infinite Dial Australia 2017 study, which is sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. This report shows the current status of podcasting including information on:

  • Demographics
    • Podcast Consumption
    • Device Usage
    • Social Media Behaviors
    • Other Media Behaviors

Findings of this report include the following:

  • A strong majority of Australians (72%) are familiar with the term “podcasting” – higher than in the United States.
  • Just under 30% of Australians have ever listened to a podcast, and 17% have listened to one in the last month.
  • The audience for podcasts is predominately 18-54, and leans slightly male.
  • The Podcast listener is an affluent, educated consumer— and one who is more likely to gravitate to ad-free or ad-light subscription experiences.
  • Clicking on a podcast to listen to it immediately (either streamed or via progressive download) is the dominant paradigm for listening, though 27% do subscribe to podcasts.
  • Subscribers tend to have been podcast consumers for longer than non-subscribers, consume more podcasts, and are more likely to use their smartphone as their primary podcast player.
  • While Home continues to be the most often named location for podcast listening, the vehicle is a strong second.
  • Most podcast consumers listen to most of the podcast episodes they download, and the vast majority listen to at least most of each episode.