How Americans Keep Up to Date with New Music

Think about the first time you heard your favorite songs. Maybe you were driving and you heard an opening guitar riff from Joe Walsh (or the distinctive vocal stylings of Katy Perry) from your FM radio. Maybe you were watching MTV and saw animation from a Dire Straits video. Or maybe someone texted you a link to Old Town Road and you streamed it. Regardless of what you consider a favorite song, or any song that you enjoy, there was a point in time when it was brand new to you.

With the overwhelming amount of audio content available today from a multitude of sources, just how important is it for people to discover new songs and keep up to date with music? The Infinite Dial® 2019 from Edison Research and Triton Digital shows that for 62% of online Americans, it is either somewhat or very important.

Almost the same number of those age 12-24 (26%) and those age 25-54 (24%) say that it is very important. So around one quarter of Americans age 12-54 say that keeping up to date with new music is very important. Those age 55+ are the least likely to feel compelled to keep up with today’s music scene, with 7% saying it is very important, but around one-third (34%) say that it is somewhat important. So the answer is yes, Americans feel that keeping up with music is an important endeavor.

Many of us associate memories of listening to our favorite songs with particular times in our lives, but we all had to learn about that music somehow. Once upon a time we depended almost exclusively on radio to introduce us to our next favorite songs, and tell us about the artists.

Now, Americans age 12+ are almost evenly split between the internet (46%) and the radio (47%) when it comes to the place they turn first to learn about new music. Eight percent say they go to television first. Here is where the age difference and use of technology becomes apparent.

Teens and the youngest adults look to the internet first. Seventy-two percent of Americans age 12-24 turn to the internet first to learn about new music, with only 24% saying they look to radio to introduce them to new music. Adults age 25-54 are split more evenly, with 47% turning to radio and 45% turning to the internet first. Over half of those age 55+ (54%) turn to radio first.

Taking that a step further, we take a look at the source used most often for new music discovery just among those Americans who think it is somewhat or very important to keep up to date with music.

YouTube as a source for music listening and new music discovery has been gaining over the past few years, but it still may come as a surprise that 23% of Americans who think it is somewhat or very important to keep up to date with music say that YouTube is the source they use most often to learn about new music. This places YouTube at the top of such a list, alongside Radio.

Radio has a prominent place among available sources of new music discovery, with 22% of Americans age 12+ who think it is somewhat or very important to keep up to date with music saying that Radio is the source they use most often to learn about new music.

Clearly teens and the youngest adults are driving the YouTube number, as 36% of them say YouTube is the source they use most often for new music discovery, with only 7% citing Radio.

Don’t doubt the power of a solid music recommendation from friends and family, though, since suggestions from them outrank many streaming services — 13% of Americans 12+ who think it is somewhat or very important to keep up to date with music say that suggestions from friends and family is the source they use most often to learn about new music. And to the friends and family of those aged 12-24: sorry, but American teens and young adults are more likely to use Spotify most often (19%) than go to you most often (14%) to learn about new music.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

Edison Research Wins 2019 Content Marketing Award

The Infinite Dial 2018 wins for Best Use of Original Research

Cleveland, OH, July 26, 2019Content Marketing Institute (CMI) just announced Edison Research of Somerville, NJ won a 2019 Content Marketing Award for Best Use of Original Research in Content Marketing for The Infinite Dial 2108, an annual consumer media study done in partnership with Triton Digital.

The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world, and The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.

“I’m beyond proud that the work of the team at Edison has been honored with this award,” said Edison Research President Larry Rosin. “The Infinite Dial has been around long enough to track the birth and growth of audio, mobile phone usage, widespread internet connectivity, smart audio, and most recently, podcasts, among Americans and now throughout the world. We appreciate that Content Marketing Institute is recognizing the effort that goes into marketing such research.”

This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design.

You can see a full list of the 2019 winners and finalists in all 85 categories on the Content Marketing Awards website: https://www.contentmarketingawards.com/2019-winners/

“All I can say is WOW,” shares Stephanie Stahl, general manager, Content Marketing Institute. “The content marketing excellence showcased by this year’s winners and finalists is remarkable. It’s not just the level of creativity and innovation that’s so exciting to see, but the success brands and agencies are having with their distribution, strategy and ROI says so much about how the industry has matured and grown over the years.”

Additionally, CMI revealed the finalists for the top seven Content Marketing Award prizes. Those winners will be announced and celebrated at a live awards ceremony during Content Marketing World, September 4, 2019, in Cleveland, Ohio.  Content Marketing World 2019 will be held September 3-6, in Cleveland, Ohio. This year’s event expects to draw 4,000 attendees from more than 70 countries. For information regarding registration: http://www.contentmarketingworld.com/

About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and ContentTECH Summit event is held every spring. CMI publishes Chief Content Officer for executives and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI.  Content Marketing Institute is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC Studios, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, comprised of ABC, CBS, CNN, and NBC. In 2020, Edison will again conduct exit polls and collect precinct vote returns to project and analyze results for every major presidential primary and general election. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

 

The Infinite Dial® Germany to Debut in 2019

Germany joins the US, Canada, Australia, and South Africa with Digital Media Research from U.S.-Based Edison Research

Somerville, NJ – July 8, 2019   The Infinite Dial®, the leading study on digital audio, mobile, smart speakers, podcast consumption, and social media from Edison Research, has just been commissioned by Berlin-based RTL Radio Deutschland for implementation in Germany.

The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time. Germany will join the U.S.,  Australia,  Canada, and most recently, South Africa, as media communities who use The Infinite Dial® to measure consumer behaviors.

RTL Radio Deutschland is the leading German radio group. With its stations and brands, the company serves all relevant platforms. RTL Radio Deutschland recently started AUDIO NOW, a podcasting platform for Germany showing a great range of popular podcasts in German and English language, including exclusive podcasts and audio series.

The results from the first in The Infinite Dial® Germany will be revealed on September 3 in Berlin, and will be published simultaneously online on www.audionow.de and Edison Research websites.

“In addition to our content expertise and innovative offerings, we are pleased to be able to provide a reliable data source for the use of digital audio in Germany in the future. In Edison Research we have found the perfect partner for this. We are very much looking forward to the results, which will certainly be giving us exclusive insights into this future relevant area of media consumer behavior,” said Stephan Schmitter, CEO of RTL Radio Deutschland.

The Infinite Dial study has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, internet radio publishers, ad agencies, and the financial community.

“Germany’s addition of The Infinite Dial study comes at the perfect time. As digital audio is experiencing such explosive growth, it is crucial to have quality, consistent measurement of the space. We are thrilled to add Germany to the list of countries employing the Infinite Dial,” said Larry Rosin, President of Edison Research.

 

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

About RTL Radio Deutschland

RTL Radio Deutschland is the leading private radio group in Germany. Its 17 stations in 11 states reach millions of listeners daily. It derives its success from its profound experience in programming and content development. Leading stations like 104.6 RTL, Radio Hamburg and ANTENNE BAYERN profit from this know-how. RTL Radio Deutschland operates as a strategic partner following the slogan “Together we are stronger”.

The Social Habit 2019

Facebook Usage Continues to Drop; Preferences in Social Media Usage Vary Most by Age

There are now approximately 223 million social media users age 12+ in the U.S., and their original social media platform of choice, Facebook, is losing ground among users of all ages, for various reasons.

The Social Habit 2019 is a new study from Edison Research designed to dig deeper after a finding from The Infinite Dial®2019 (from Edison Research and Triton Digital® ) showed that Facebook has 15 million fewer users overall in the U.S. in 2019 than 2017.

The latest study shows that around one-third of Facebook users are using the platform less often than when they joined, regardless of age, but the reasons for using Facebook less vary widely with age. Those age 13-34 say they are using Facebook less because they enjoy other social media sites more, their friends don’t post much on Facebook, and because they are trying to avoid parents and relatives on the site. Those age 35+ say they are using Facebook less because they don’t like rants and have privacy concerns.

“Not only have millions of Americans stopped using Facebook entirely, nearly a third of Facebook users tell us they are using the service less. While Facebook remains the leading social media brand in America, it is being wounded on multiple fronts, as every demographic has their own reasons for spending less time there,” said Tom Webster, Senior Vice President at Edison Research.

Other findings include:

  • The “core users” of the different social media brands, (those who use that one ‘most often’) have different demographic profiles.  Those who use LinkedIn and Twitter most are more likely to be male. Pinterest and Facebook users are more likely to be female. Snapchat is evenly split.
  • WhatsApp differentiates itself from other social media brands in the U.S. by having the most ethnically diverse user base. Thirty-eight percent of WhatsApp users are Hispanic, 28% are white, 27% are other ethnicity, and 7% are African American.
  • Snapchat, Instagram, and Twitter have the highest composition of U.S. users age 12-34. Facebook and Pinterest have the highest composition of U.S. users age 55+. LinkedIn claims the highest percentage of those age 35-54

In qualitative interviews, Edison Research spoke with social media users age 18-29 who report using Facebook less recently or have stopped altogether. Those users describe some of the reasons they are using Facebook less, including avoiding family members on Facebook, experiencing discomfort with some of the “attention-seeking” they see on social media, and gravitating to other, more photo-heavy platforms. Paradoxically, though, the same users articulate FOMO, or Fear Of Missing Out, as they scan social media platforms, and feel compelled to participate in social media.

View The Social Habit 2019 webinar here:

Flip through The Social Habit 2019 deck here:

 

How the Study was Conducted:
The Social Habit is an in-depth look at social media users in the U.S. which uses data from the following three studies:

National Telephone Survey from The Infinite Dial®2019 from Edison Research and Triton Digital®. In January/February 2019, Edison Research conducted a national telephone survey of 1,500 people aged 12 and older, using random digit dialing techniques to both cell phones and landlines (U.S. Population 12+). Telephone data weighted to national 12+ U.S. population figures

National Online Survey from The Social Habit Survey from Edison Research. In May 2019, Edison Research conducted a national online survey of 850 people aged 13 and older. Data has been weighted to match The Infinite Dial®

In-person in-depth interviews, from The Social Habit Interviews from Edison Research. In April 2019, Edison Research interviewed twelve social media users age 18-29 who report using Facebook less recently or have stopped altogether

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

The Infinite Dial® Expands to South Africa

The Infinite Dial®, the leading study on digital audio, mobile, smart speakers, podcast consumption, and social media from Edison Research, will be debuting in South Africa later this year, commissioned by South Africa’s National Association of Broadcasters (NAB) Commercial Radio Committee and sponsored by Triton Digital, a global technology and services provider.

The Infinite Dial is the longest running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.  The series has been recently expanded into both Australia and Canada.

The National Association of Broadcasters (NAB) of South Africa represents radio, television, and networks in the broadcast industry. This study will be the first comprehensive measurement of the digital audio media behaviors of South Africans.

“As the voice of the commercial broadcast industry in South Africa, we are looking forward to gaining valuable insight from this study into the habits of listeners and consumers. We are thrilled to be partnering with Edison on this project, which we feel will benefit the whole media sector” noted Nadia Bulbulia, NAB Executive Director.

The study has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, internet radio publishers, ad agencies, and the financial community.

“It’s an exciting endeavor to add South Africa to the roster of The Infinite Dial countries. The impressive broadcast landscape in South Africa, as well as growing online audio engagement, should provide a wealth of new knowledge for the associated industries,” said Larry Rosin, President of Edison Research.

“We take great pride in being a part of the expansion of The Infinite Dial to South Africa,” said John Rosso, President of Market Development at Triton Digital.  “The first of its kind in the region, we look forward to providing meaningful insights around digital audio and podcast consumption, device ownership, and more, for the first time.”

The first study aims to have results released in late August/early September by way of presentations in South Africa’s major urban centers, and will be published simultaneously online on the NAB, Edison Research, and Triton Digital’s websites.

 

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

About the National Association of Broadcasters of South Africa
The NAB is a voluntary association funded entirely by its members, comprising radio and television players in the public, community and commercial spheres. The NAB regularly engages with policy makers on behalf of its members in advocating for an enabling broadcasting environment that is robust and sustainable. It promotes an industry grounded in the principles of democracy, diversity and freedom of expression.  A wide range of organisations belong to the NAB and hundreds of individuals working in the broadcasting and associated industries involve themselves in its activities.

 

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service.  With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.  Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).  For more information, visit www.TritonDigital.com.