Edison Research, Triton Digital Partner for Infinite Dial 2014 Study

Somerville, New Jersey — Dec 3, 2013 — Edison Research’s long-running and influential study of consumer media usage, The Infinite Dial, will have a new partner when it returns in March 2014. The Infinite Dial, now in its 16th year, will be produced in partnership with Triton Digital.

Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of digital platforms and new media. The Infinite Dial has long been one of the most widely-cited and well-regarded studies on digital media usage, eagerly awaited each year and used by advertisers and content providers. Hundreds of start-ups, advertising agencies, established businesses, financial analysts, and academicians all make extensive use of the study each year.

The historical trending data that has made The Infinite Dial a crucial resource to so many industries will continue to be part of the 2014 survey, as well as new data related to the latest developments in mobile consumption and a first look at iTunes Radio. The study will also continue its coverage of podcasting, social media, and other consumer behaviors related to audio and video consumption. Previous Infinite Dial studies, produced in partnership with Arbitron, will continue to be available to the public at no charge.

“We’re hard at work making the 2014 version of ‘The Edison/Triton Infinite Dial’ the best ever,” says Edison Research President Larry Rosin. “Edison has always sought to provide thought leadership and Triton Digital is the recognized leader in digital audio measurement with its Webcast Metrics platform. Our two companies have come together to continue the tradition of The Infinite Dial and the tracking of consumer media trends in the digital economy.”

“We have always admired Edison’s work on behalf of the industry,” says Triton COO Mike Agovino. “The decision to partner with Edison on The Infinite Dial was an easy one. The media world has converged and this partnership insures that the Infinite Dial study will continue to be a great resource to track the evolution of audio, video and other sources of entertainment and information”.

As in previous years, The Infinite Dial will be made available in both a free online webinar and as a downloadable report complete with well over a decade’s worth of trended data on media usage. The exact date of the study’s premiere will be announced in early 2014.

About Triton Digital

Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Pandora, Samsung, Siemens, Spotify, Time Warner, The Voice of America, Yahoo!, and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

 

New from Arbitron/Edison Research Infinite Dial: More Than Four in Ten Rock Format P1s Listen to Online Radio Weekly

Rock format P1s are more likely to listen to Online Radio weekly (43 percent), as compared to 33 percent of Americans age 12+. In addition, Rock format P1s have higher awareness of Online Radio brands across the board at 90 percent for Pandora (versus 69 percent of Americans age 12+), 77 percent for iHeartRadio (compared to 45 percent of Americans age 12+), and 40 percent for Spotify (versus 22 percent of Americans age 12+). To learn more, Arbitron clients can download the full Rock format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at www.arbitron.com.

The Infinite Dial 2013: Navigating Digital Platforms – A Look at Radio Format P1s

Nearly Half of CHR Format P1s Have Listened to Online Radio[1] in the Last Week According to New Arbitron/Edison Research Infinite Dial Study of AM/FM Radio Format P1s

Separate Reports By Individual AM/FM Formats Available to Clients, Planned For Early May

Forty-seven percent of CHR format P1s have listened to Online Radio in the last week according to new data from The Infinite Dial 2013: Navigating Digital Platforms from Arbitron Inc. (NYSE: ARB) and Edison Research.  The new data released today for Arbitron clients looks at radio format P1s from nine AM/FM Radio formats: Adult Contemporary, CHR, Classic Rock/Classic Hits, Country, News/Talk/Sports, Public Radio, Religious, Rock, and Urban.

Highlights of the study’s many findings include:

• CHR P1s have the highest Online Radio listening levels with 47 percent having listened in the last week. More than four in ten Public Radio, Rock and Urban P1s also listened to Online Radio in the last week.

• One in three Public Radio P1s have listened to audio podcasts in the past month

• CHR (75 percent), Rock (70 percent) and Urban (67 percent) P1s are the format P1s most likely to own a smartphone

• The vast majority of CHR P1s (82 percent) have a profile on any social network, with nearly half (45 percent) of these listeners using social media several times per day

• Eight percent of the population age 12+, an estimated 20 million, has signed up to receive email from the AM or FM radio station they listen to most; 20 percent of Rock P1s and 18 percent of Religious P1s have done so

“This representative and projectable study looks at how various format P1s use digital platforms, revealing that each format has a unique digital profile.  Programmers and brand managers should consider these unique differences when formulating their digital strategies,” said Bill Rose, Senior Vice President of Marketing at Arbitron.

“Ninety-two percent of the population has not signed up to receive emails from the broadcast radio station they listen to most.  If broadcast radio programmers are making decisions based solely on their email databases alone, this will not give them the complete picture of the digital media usage and behaviors of all of their P1s,” added Tom Webster, Vice President of Strategy and Marketing, Edison Research.

This study may be downloaded by Arbitron clients free of charge via the Arbitron website at my.arbitron.com Previous studies, including the full Infinite Dial 2013 study (released earlier this month), may be downloaded free of charge via the Arbitron and Edison Research websites at www.arbitron.com and www.edisonresearch.com.

How the study was conducted

A total of 2,021 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 15 to February 10, 2013, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2012 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey.  Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews.  The study includes a total of 711 cell phone interviews.

To categorize separate format P1s for this study, we asked respondents, “What one AM or FM radio station do you listen to most?”  Each station was then identified, and respondents were assigned as P1 to a format.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable, and out-of-home—the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron’s businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.

The Company has developed the Portable People Meter™ (PPM®) and the PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM®, and PPM 360® are marks of Arbitron Inc.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

 


[1]Online Radio = Listening to AM/FM radio stations online and/or listening to audio content available only on the Internet.

The Infinite Dial 2013: Navigating Digital Platforms

Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally Says New Arbitron/Edison Research Study

Study Also Reveals That More Than Half of Americans Now Own a Smartphone

One in three Americans aged 12 and older now listen to all forms of online radio[1] on a weekly basis according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2013: Navigating Digital Platforms.

The study, released today, is the 21st in a series of studies dating back to 1998.  Among the many other findings:

• Fifty-three percent of all Americans aged 12 and over (an estimated 139 million people) own a smartphone; three-quarters of those aged 18-to-34 own these devices

• Weekly online radio listeners report listening for an average of 11 hours 56 minutes per week, up by more than two hours over last year’s listening levels (9 hours 46 minutes in 2012), and nearly double that reported in 2008 (6 hours 13 minutes). During the same span of time, Arbitron’s RADAR service indicates that AM/FM Radio has grown to 243 million weekly listeners and time spent listening has remained approximately two hours a day

• More than one in four Americans (27 percent) check their social network several times per day, estimated at 71 million people

• AM/FM radio is an “almost all of the times” or “most of the times” in-car choice for nearly six in ten adults aged 18 and over; dashboard AM/FM radio (58 percent) far outpaces frequent in-car use of CD players (15 percent), portable digital audio/MP3 players (11 percent) and satellite radio (10 percent)

• AM/FM Radio delivers far more consumers (49 percent) than other media during the half hour before they arrive to shop, more than twice the number reached by the next closest medium (advertising on Billboards at 21 percent)

• Twenty-nine percent own a tablet; this is up more than 70 percent in the last year, compared to 17 percent ownership in 2012

• Among the nearly half of Americans (45 percent) who say it is important to learn about and keep up-to-date with new music, AM/FM Radio is the top source for new music discovery at 78 percent

“We are now seeing the highest levels of weekly online radio listening with the increasing strength of AM/FM streams and other online radio brands and the near ubiquity of devices in which consumers can listen,” said Bill Rose, Senior Vice President of Marketing at Arbitron.

“In the smartphone, the majority of Americans now have powerful computers in their pockets, which has irrevocably altered not only out-of-home listening behavior, but out-of-home purchase behavior as well,” added Tom Webster, Vice President of Strategy and Marketing, Edison Research.

Download the Infinite Dial 2013 Presentation Slides Here

The Infinite Dial 2013 Navigating Digital Platforms from Tom Webster on Vimeo.

How the study was conducted

A total of 2,021 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 15 to February 10, 2013, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2012 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey.  Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews.  The study includes a total of 711 cell phone interviews.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable, and out-of-home—the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron’s businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.

The Company has developed the Portable People Meter™ (PPM®) and the PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM®, and PPM 360® are marks of Arbitron Inc.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

 


[1],em>Online Radio = Listening to AM/FM radio stations online and/or listening to audio content available only on the Internet.

The Daily Deals Consumer 2012

The Daily Deals Consumer 2012 is a new research study from Edison Research, derived from the 20th Edison Research/Arbitron Internet and Multimedia Research Series. This study examines companies like Groupon, Living Social and Gilt to uncover who is using these services, why, and what the potential impacts are for brands and products. The study also offers several implications and recommendations based upon insights generated by the data.

The findings of this study include the following:

* Nearly one in six Americans 12+ (15%) are users of these services

* Two-thirds of “Daily Deals” users are women

* “Daily Deals” users are significantly more likely to use social networks

The complete report can be downloaded here.

View the report on Slideshare:

The Daily Deals Consumer 2012

View more presentations from Edison Research

How the study was conducted

A total of 2,020 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 20 to February 19, 2012, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2011 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews. The study includes a total of 500 cell phone interviews.

About Edison Research

Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio, Bonneville, Dial Global and Hubbard; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has an eighteen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.