Infinite Dial 2014: 55% of Americans 12+ Have Used YouTube to Listen to Music

The Infinite Dial 2014 study shows that 55% of Americans 12+ have ever used YouTube specifically to watch music videos or listen to music–and 33% of Americans 12+ have done so within the past week.

These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This is the 22nd study in The Infinite Dial series, one of the longest-running research series covering consumer use of media, technology and digital platforms. This landmark study offers an unparalleled view of digital media trends since 1998. The webinar will be co-presented by Edison Research VP of Strategy Tom Webster, and Triton Digital COO Mike Agovino. Other trends to be explored in The Infinite Dial 2014 include:

  • * An update on Internet Audio usage, including new data on iTunes Radio, Beats Music, and other services
  • * Recent growth in Podcasting
  • * The growth in smartphone ownership, and how it has changed consumer behavior
  • * Updates on social media usage for services including Facebook, Twitter, Snapchat, Pinterest and more
  • * The connected car, and in-car usage of digital media

Register here for the free webinar: https://www1.gotomeeting.com/register/125538472

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

Infinite Dial 2014: 46 Percent of 12-24s Use Snapchat

According to the Infinite Dial 2014 study, 46% of Americans 12-24 – and 53% of 12-17s – use the mobile image sharing app Snapchat.

Snapchat slide - Infinite Dial 2014 A.jpg

These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This is the 22nd study in The Infinite Dial series, one of the longest-running research series covering consumer use of media, technology and digital platforms. This landmark study offers an unparalleled view of digital media trends since 1998. The webinar will be co-presented by Edison Research VP of Strategy Tom Webster, and Triton Digital COO Mike Agovino. Other trends to be explored in The Infinite Dial 2014 include:

  • * An update on Internet Audio usage, including new data on iTunes Radio, Beats Music, and other services
  • * Recent growth in Podcasting
  • * The growth in smartphone ownership, and how it has changed consumer behavior
  • * Updates on social media usage for services including Facebook, Twitter, Snapchat, Pinterest and more
  • * The connected car, and in-car usage of digital media

Register here for the free webinar:

https://www1.gotomeeting.com/register/125538472

How the Survey was Conducted: 

A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

Infinite Dial 2014: The Majority of Americans Have a TV Connected to the Internet

The Infinite Dial 2014 study reveals that 51% of Americans 12+ have a TV that is either directly connected to the Internet, or has that connection through a game console, video streaming appliance or other attached device.

These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital.

This is the 22nd study in The Infinite Dial series, one of the longest-running research series covering consumer use of media, technology and digital platforms. This landmark study offers an unparalleled view of digital media trends since 1998. The webinar will be co-presented by Edison Research VP of Strategy Tom Webster, and Triton Digital COO Mike Agovino. Other trends to be explored in The Infinite Dial 2014 include:

  • * An update on Internet Audio usage, including new data on iTunes Radio, Beats Music, and other services
  • * Recent growth in Podcasting
  • * The growth in smartphone ownership, and how it has changed consumer behavior
  • * Updates on social media usage for services including Facebook, Twitter, Snapchat, Pinterest and more
  • * The connected car, and in-car usage of digital media

Register here for the free webinar: https://www1.gotomeeting.com/register/125538472

Infinite Dial Research Finds that 31 Percent of Americans 12+ Use Pandora Monthly

The Infinite Dial 2014 study has found that 31 percent of Americans 12+ report using the Internet radio service Pandora on a monthly basis, up from 27 percent one year ago. iHeartRadio is used by 9 percent monthly, while iTunes Radio, which debuted in 2013, comes in third with 8 percent monthly usage, followed by 6 percent using Spotify.

These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital.

This is the 22nd study in The Infinite Dial series, one of the longest-running research series covering consumer use of media, technology and digital platforms. This landmark study offers an unparalleled view of digital media trends since 1998. The webinar will be co-presented by Edison Research VP of Strategy Tom Webster, and Triton Digital COO Mike Agovino.

Other trends to be explored in The Infinite Dial 2014 include:

  • * An update on Internet Audio usage, including new data on iTunes Radio, Beats Music, and other services
  • * Recent growth in Podcasting
  • * The growth in smartphone ownership, and how it has changed consumer behavior
  • * Updates on social media usage for services including Facebook, Twitter, Snapchat, Pinterest and more
  • * The connected car, and in-car usage of digital media
  • Register here for the free webinar: https://www1.gotomeeting.com/register/125538472

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.

Edison Research, Triton Digital Partner for Infinite Dial 2014 Study

Somerville, New Jersey — Dec 3, 2013 — Edison Research’s long-running and influential study of consumer media usage, The Infinite Dial, will have a new partner when it returns in March 2014. The Infinite Dial, now in its 16th year, will be produced in partnership with Triton Digital.

Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of digital platforms and new media. The Infinite Dial has long been one of the most widely-cited and well-regarded studies on digital media usage, eagerly awaited each year and used by advertisers and content providers. Hundreds of start-ups, advertising agencies, established businesses, financial analysts, and academicians all make extensive use of the study each year.

The historical trending data that has made The Infinite Dial a crucial resource to so many industries will continue to be part of the 2014 survey, as well as new data related to the latest developments in mobile consumption and a first look at iTunes Radio. The study will also continue its coverage of podcasting, social media, and other consumer behaviors related to audio and video consumption. Previous Infinite Dial studies, produced in partnership with Arbitron, will continue to be available to the public at no charge.

“We’re hard at work making the 2014 version of ‘The Edison/Triton Infinite Dial’ the best ever,” says Edison Research President Larry Rosin. “Edison has always sought to provide thought leadership and Triton Digital is the recognized leader in digital audio measurement with its Webcast Metrics platform. Our two companies have come together to continue the tradition of The Infinite Dial and the tracking of consumer media trends in the digital economy.”

“We have always admired Edison’s work on behalf of the industry,” says Triton COO Mike Agovino. “The decision to partner with Edison on The Infinite Dial was an easy one. The media world has converged and this partnership insures that the Infinite Dial study will continue to be a great resource to track the evolution of audio, video and other sources of entertainment and information”.

As in previous years, The Infinite Dial will be made available in both a free online webinar and as a downloadable report complete with well over a decade’s worth of trended data on media usage. The exact date of the study’s premiere will be announced in early 2014.

About Triton Digital

Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Pandora, Samsung, Siemens, Spotify, Time Warner, The Voice of America, Yahoo!, and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.