The Infinite Dial: Israel (Hebrew version)

7 אפריל 2014

הודעה לעיתונות

סקר Edison Research וCue.AD:

27% מהישראלים בגילאי 18-65 מאזינים לשירותי אודיו אינטרנטי על בסיס חודשי,

זאת בהשוואה ל- 51% אמריקאים בני אותה קבוצת גיל.

 

הסקר נערך עבור כנס הרדיוFM+ קולטים את העתיד”

כנס הרדיו השנתי של בית ספר סמי עופר לתקשורת במרכז הבינתחומי הרצליה

בית ספר סמי עופר לתקשורת במרכז הבינתחומי הרצליה מקיים היום את כנס הרדיוFM+ קולטים את העתיד”, המתקיים זו השנה השלישית.

סקר Edison Research וCue.AD שנערך בקרב נשאלים ישראלים מציג את מגמות ההאזנה לרדיו האינטרנטי הישראלי בהשוואה לזה האמריקאי.

על פי הסקר שנערך עבור כנס הרדיו “FM+ קולטים את העתיד” עולים הממצאים הבאים:

27% מהישראלים בגילאי 18-65 מאזינים לשירותי אודיו אינטרנטי על בסיס חודשי.

זאת בהשוואה ל- 51% אמריקאים בני אותה קבוצת גיל אשר מאזינים לרדיו על גבי רשת האינטרנט על בסיס חודשי. אולם, קיימים תנאים אופטימליים בשוק הישראלי על מנת להתקדם במהירות לאחוזי ההאזנה הנראים בארה”ב.

לארי רוזין (Larry Rosin), נשיא ושותף מייסד של Edison Research, התייחס לממצאים ואמר, “על פי הממצאים שלנו, לאוכלוסייה הבוגרת בשתי המדינות יש את אותה הסבירות להיות אונליין ולעשות שימוש באינטרנט באותה מידה. יותר סביר כי הישראלים יהיו בפייסבוק מאשר אמריקאים והם עושים שימוש רב יותר בסמארטפון. כך שהסביבה הקיימת בישראל עבור רדיו אינטרנטי יכולה להוביל לצמיחה בתחום זה כפי שמתרחש כיום בארה”ב”.

“ישנם נתיבים שונים שיכולים להוביל לצמיחה זו. יזמות מקומית שתקים את הגרסה המקומית לפנדורה. פנדורה שולטת כיום בשוק בארה”ב. רדיו Apple iTunes או Google All-Access יוכלו להביא לצמיחת הסקטור כאן. אחד מערוצי השידור יכול להוביל לשינוי, או שפנדורה עצמה יכולה להשיק גרסה מקומית” אומר רוזין.

נכון להיום, אף מותג רדיו אינטרנטי בישראל לא הצליח לכבוש את השוק המקומי. בזמן ש- 75% מהאמריקאים מכירים את פנדורה; אחוזי המודעות לתחנות הרדיו האינטרנטי בישראל עומדים על

 10%-15%.

הסקר מציג גם מידע מוקדם על יעילות הפרסום ברדיו האינטרנטי.

הסקר נערך על ידי Edison Research מארה”ב בשיתוף Cue.AD מישראל.

Edison Research היא אחת מחברות מחקרי המדיה הגדולות והמכובדות בעולם. לארי רוזין עוסק כבר למעלה מ 20 שנה בתחום התקשורת, מתוכן ב 16 השנים האחרונות במחקרי קהל. ידוע כיום כאחד מהמוחות המובילים בתחומו ומייעץ לגופים בכירים בעולם המדיה, ביניהם Time-Warner, Sony ו-Disney/ABC.

Cue.AD הינה רשת האודיו הדיגיטלית המובילה בישראל המתמחה בטכנולוגיה ובפרסום ברדיו אונליין

מצ”ב הסקר המלא.

ניתן לקרוא את תוצאות הסקר גם באתרים www.edisonresearch.com ו- www.cue-ad.co.il.

למידע נוסף ניתן ליצור קשר עם לארי רוזין lrosin@edisonresearch.com או שמעון ברון shimonb@cue-ad.com.

בכנס הרדיוFM+ קולטים את העתיד מוצגים מקרי מבחן ופתרונות מעשיים מהארץ ומהעולם בתחום הרדיו והוא מהווה מפגש מקצועי חווייתי ומעשיר. הכנס משלב ידע אקדמי וניסיון מעשי של בכירים מהתעשיות המקומית והעולמית. במהלך הכנס מוצגים תוצאות סקרים ומחקרים חדשים, מודלים חדשים ויצירתיים למינוף התוכן והרווח, כיוונים עדכניים בתחום השיווק ומגמות טכנולוגיות חדשות בתחום ה-FM, באינטרנט ובסלולר.

לפרטים נוספים:

ענבל חן, דוברת המרכז הבינתחומי הרצליה: 09-9602824, 054-4400784, inbalc@idc.ac.il

נעה אופיר, סגנית דוברת, המרכז הבינתחומי הרצליה, 09-9527376, 054-6226727, nofir@idc.ac.il

יונתן מהל, עוזר לדוברת, המרכז הבינתחומי הרצליה, 09-9602920, 058-4867496, ymehl@idc.ac.il

The Infinite Dial: Israel

Read the Hebrew version here.

Israeli Internet Radio in Early Development Stages but Poised for Rapid Growth

Survey of Israelis by Edison Research and Cue.AD Shows How Israeli Online Radio Compares to USA

Herzliya, 6 April 2014

According to a new survey to be presented at the FM+ Radio conference at the IDC on 7 April, 27% of Israelis between the ages of 18 and 65 listen to Internet “Pureplay” Audio services monthly. This compares to 51% of Americans in that same age group who listen to radio over the Internet on a monthly basis. However, the conditions exist for the Israeli market to quickly accelerate to reach the levels seen in the USA.

Both surveys were performed by Edison Research of New Jersey, USA. In Israel, the survey was a partnership with Cue.AD the leading digital audio ad network in Israel.

“According to our findings, adults in both countries are equally likely to be online and use the Internet almost exactly the same amount. Israelis are even more likely to be on Facebook than Americans and have higher smartphone penetration. So the environment exists for Internet Radio to take off in Israel the way it has in the United States; but it just hasn’t happened yet,” says Larry Rosin, President of Edison Research. Mr. Rosin will be presenting the results of the survey as the lead-off session of the FM+ Conference. “There are four different pathways that could lead to this growth. A domestic entrepreneur could build your own version of a product like Pandora Radio, which dominates in America. Either Apple iTunes Radio or Google All-Access could bring growth to the sector here. One of your broadcasters could lead the changes, or Pandora itself could launch in Israel,” says Rosin.

As of today no Internet Radio brand has broken through in Israel. While fully 75% of Americans are familiar with Pandora; the leading brand in Israel – Radio Mizrahi – is only known to only 14% of Israelis and the closest runner-ups 109FM and FM1 are about 10%.

The survey also shows early information on the effectiveness of Internet Radio advertising, with large numbers of Israelis who have heard ads on Internet Radio saying, for instance, that they have visited an advertiser website after hearing an ad on Internet Radio.

The results of the study are available below (via Slideshare) and at www.cue-ad.co.il. Download the PDF here.

 

“Infinite Dial” Format Report Reveals Radio’s Quiet Competitor: YouTube

Somerville, New Jersey — April 1, 2014 — Over a third of Americans age 12-and-up used YouTube to watch music videos or listen to music in the last week. For listeners to most current-based formats, those numbers are significantly higher. 57% of CHR P1s have used YouTube for music in the last week, followed by 53% of Urban P1s and 48% of Rock P1s.

That is one major finding of the just-released “Infinite Dial 2014: Radio Format P1s” study, which breaks out Edison Research’s influential “The Infinite Dial” survey results by P1s to ten major format groups. Country was the next major music format for YouTube usage at 27%, followed by Classic Rock/Classic Hits (24%) and AC (19%).

“While radio has spent much of the last year focusing on Pandora and Sirius XM, YouTube remains a major destination for many formats’ P1 listeners,” says Edison Research VP of music and programming Sean Ross. “In fact, nearly as many Top 40 P1s use YouTube for music in a week as the 60% that use Pandora in a given month.”

In other findings, Top 40, Urban, and Rock radio P1s are the most likely to listen to any online radio, as well as the most likely to be aware of and use Pandora. Country is last among major music formats in both measurements.

“The Infinite Dial 2014: Radio Format P1s” report also contains useful format-by-format breakouts on numerous topics, including social networking, device usage, new platforms such as iTunes Radio, in-car audio consumption, satellite radio, and stopset length.

View “The Infinite Dial 2014: Radio Format P1s” below (via Slideshare).

 

The full “Infinite Dial 2014” study is available here.

How the Survey was Conducted: A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.
About Triton Digital:
Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.

The Infinite Dial: Sports Talk Edition

On the heels of our recent comprehensive study of digital media usage, The Infinite Dial, we were asked to put together a look at Sports Talk radio listeners for the Radio Ink Sports Radio Conference, held March 11, 2014 in San Diego. Edison President Larry Rosin presented a look at how Sports listeners are using the Infinite Dial, and for attendees (and other interested parties), we are pleased to share the results. Click here to download a PDF, or review the slides below:

These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

The Infinite Dial 2014

The Infinite Dial 2014, the latest in this long-running series of studies on consumer adoption of digital media, was released today (see below for download information.) This new national survey from Edison Research and Triton Digital found that the weekly audience for all forms of online radio* is now 36% of all Americans age 12 and older, or 94 million nationally.

The study, released today, is the 22nd in a series of studies dating back to 1998. Among the many other findings:

• More than six in ten (61%) now own a smartphone; that number increases to approximately eight in ten age 18-34.

• Internet-only audio services continue to grow, led by Pandora — now consumed by 31% monthly. iTunes Radio debuts in The Infinite Dial with 8% monthly usage.

• Growth in the adoption of the social media platforms Facebook and Twitter has slowed this year, compared with previous editions of The Infinite Dial. Facebook usage is flat compared to 2013, at 58%, while Twitter grew slightly from 15% to 16% year-over-year.

• Podcasting is on the rise, as weekly audio podcast consumption grew 25% year-over-year, from 12% in 2013 to 15% in 2014.

• In-car usage of online radio and other forms of digital audio continues to grow. In 2014, 26% of mobile phone users have connected devices to a vehicle, either physically or via Bluetooth, up from 21% in 2013.

• Snapchat is now one of the leading social networking services; 53% of mobile phone users are familiar with Snapchat, while 13% of Americans 12+ — and 46% of 12-24 year-olds — use the image sharing service.

“The continued penetration of smartphones in America is changing behavior significantly,” noted Tom Webster, Vice President of Strategy and Marketing, Edison Research. “We are now seeing activities that were dominated by desktop usage in 2013, flip dramatically to become mobile behaviors. For millions of Americans, the smartphone has become ‘the first screen.’”

“The Internet of Things means audio in everything internet,” said Mike Agovino, COO, Triton Digital. “Scaling connectivity across a plethora of devices is enabling tremendous growth in online radio consumption. Listening levels have reached significant proportions across all demographic groups, and this year’s Infinite Dial study illustrates a definitive upward trajectory.”

Download The Infinite Dial 2014 from Edison Research and Triton Digital here.

The Infinite Dial 2014 from Tom Webster on Vimeo.

How the Study was Conducted

A total of 2,023 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Triton Digital:
Triton Digital® is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.

* Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet.