The Infinite Dial 2013: Navigating Digital Platforms – A Look at Radio Format P1s

Nearly Half of CHR Format P1s Have Listened to Online Radio[1] in the Last Week According to New Arbitron/Edison Research Infinite Dial Study of AM/FM Radio Format P1s

Separate Reports By Individual AM/FM Formats Available to Clients, Planned For Early May

Forty-seven percent of CHR format P1s have listened to Online Radio in the last week according to new data from The Infinite Dial 2013: Navigating Digital Platforms from Arbitron Inc. (NYSE: ARB) and Edison Research.  The new data released today for Arbitron clients looks at radio format P1s from nine AM/FM Radio formats: Adult Contemporary, CHR, Classic Rock/Classic Hits, Country, News/Talk/Sports, Public Radio, Religious, Rock, and Urban.

Highlights of the study’s many findings include:

• CHR P1s have the highest Online Radio listening levels with 47 percent having listened in the last week. More than four in ten Public Radio, Rock and Urban P1s also listened to Online Radio in the last week.

• One in three Public Radio P1s have listened to audio podcasts in the past month

• CHR (75 percent), Rock (70 percent) and Urban (67 percent) P1s are the format P1s most likely to own a smartphone

• The vast majority of CHR P1s (82 percent) have a profile on any social network, with nearly half (45 percent) of these listeners using social media several times per day

• Eight percent of the population age 12+, an estimated 20 million, has signed up to receive email from the AM or FM radio station they listen to most; 20 percent of Rock P1s and 18 percent of Religious P1s have done so

“This representative and projectable study looks at how various format P1s use digital platforms, revealing that each format has a unique digital profile.  Programmers and brand managers should consider these unique differences when formulating their digital strategies,” said Bill Rose, Senior Vice President of Marketing at Arbitron.

“Ninety-two percent of the population has not signed up to receive emails from the broadcast radio station they listen to most.  If broadcast radio programmers are making decisions based solely on their email databases alone, this will not give them the complete picture of the digital media usage and behaviors of all of their P1s,” added Tom Webster, Vice President of Strategy and Marketing, Edison Research.

This study may be downloaded by Arbitron clients free of charge via the Arbitron website at my.arbitron.com Previous studies, including the full Infinite Dial 2013 study (released earlier this month), may be downloaded free of charge via the Arbitron and Edison Research websites at www.arbitron.com and www.edisonresearch.com.

How the study was conducted

A total of 2,021 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 15 to February 10, 2013, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2012 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey.  Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews.  The study includes a total of 711 cell phone interviews.

To categorize separate format P1s for this study, we asked respondents, “What one AM or FM radio station do you listen to most?”  Each station was then identified, and respondents were assigned as P1 to a format.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable, and out-of-home—the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron’s businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.

The Company has developed the Portable People Meter™ (PPM®) and the PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM®, and PPM 360® are marks of Arbitron Inc.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

 


[1]Online Radio = Listening to AM/FM radio stations online and/or listening to audio content available only on the Internet.

The Infinite Dial 2013: Navigating Digital Platforms

Weekly Online Radio Audience Reaches an Estimated 86 Million Nationally Says New Arbitron/Edison Research Study

Study Also Reveals That More Than Half of Americans Now Own a Smartphone

One in three Americans aged 12 and older now listen to all forms of online radio[1] on a weekly basis according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2013: Navigating Digital Platforms.

The study, released today, is the 21st in a series of studies dating back to 1998.  Among the many other findings:

• Fifty-three percent of all Americans aged 12 and over (an estimated 139 million people) own a smartphone; three-quarters of those aged 18-to-34 own these devices

• Weekly online radio listeners report listening for an average of 11 hours 56 minutes per week, up by more than two hours over last year’s listening levels (9 hours 46 minutes in 2012), and nearly double that reported in 2008 (6 hours 13 minutes). During the same span of time, Arbitron’s RADAR service indicates that AM/FM Radio has grown to 243 million weekly listeners and time spent listening has remained approximately two hours a day

• More than one in four Americans (27 percent) check their social network several times per day, estimated at 71 million people

• AM/FM radio is an “almost all of the times” or “most of the times” in-car choice for nearly six in ten adults aged 18 and over; dashboard AM/FM radio (58 percent) far outpaces frequent in-car use of CD players (15 percent), portable digital audio/MP3 players (11 percent) and satellite radio (10 percent)

• AM/FM Radio delivers far more consumers (49 percent) than other media during the half hour before they arrive to shop, more than twice the number reached by the next closest medium (advertising on Billboards at 21 percent)

• Twenty-nine percent own a tablet; this is up more than 70 percent in the last year, compared to 17 percent ownership in 2012

• Among the nearly half of Americans (45 percent) who say it is important to learn about and keep up-to-date with new music, AM/FM Radio is the top source for new music discovery at 78 percent

“We are now seeing the highest levels of weekly online radio listening with the increasing strength of AM/FM streams and other online radio brands and the near ubiquity of devices in which consumers can listen,” said Bill Rose, Senior Vice President of Marketing at Arbitron.

“In the smartphone, the majority of Americans now have powerful computers in their pockets, which has irrevocably altered not only out-of-home listening behavior, but out-of-home purchase behavior as well,” added Tom Webster, Vice President of Strategy and Marketing, Edison Research.

Download the Infinite Dial 2013 Presentation Slides Here

The Infinite Dial 2013 Navigating Digital Platforms from Tom Webster on Vimeo.

How the study was conducted

A total of 2,021 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 15 to February 10, 2013, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2012 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey.  Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews.  The study includes a total of 711 cell phone interviews.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media—radio, television, cable, and out-of-home—the mobile industry, as well as advertising agencies and advertisers around the world. Arbitron’s businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media, and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia, and Australia; and developing application software used for analyzing media audience and marketing information data.

The Company has developed the Portable People Meter™ (PPM®) and the PPM 360™, new technologies for media and marketing research.

Portable People Meter™, PPM®, and PPM 360® are marks of Arbitron Inc.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

 


[1],em>Online Radio = Listening to AM/FM radio stations online and/or listening to audio content available only on the Internet.

The Daily Deals Consumer 2012

The Daily Deals Consumer 2012 is a new research study from Edison Research, derived from the 20th Edison Research/Arbitron Internet and Multimedia Research Series. This study examines companies like Groupon, Living Social and Gilt to uncover who is using these services, why, and what the potential impacts are for brands and products. The study also offers several implications and recommendations based upon insights generated by the data.

The findings of this study include the following:

* Nearly one in six Americans 12+ (15%) are users of these services

* Two-thirds of “Daily Deals” users are women

* “Daily Deals” users are significantly more likely to use social networks

The complete report can be downloaded here.

View the report on Slideshare:

The Daily Deals Consumer 2012

View more presentations from Edison Research

How the study was conducted

A total of 2,020 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 20 to February 19, 2012, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2011 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews. The study includes a total of 500 cell phone interviews.

About Edison Research

Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio, Bonneville, Dial Global and Hubbard; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has an eighteen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.

The Infinite Dial 2012: Navigating Digital Platforms

Weekly Online Radio Audience Jumps More Than 30 Percent in Past Year Says New Arbitron/Edison Research Study

Study Also Reveals That Smartphone Ownership Has Tripled in Two Years

The weekly audience of all forms of online radio is now at an estimated 76 million Americans age 12 and older, reaching 29 percent of the population and representing an increase of more than 30 percent from one year ago according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2012: Navigating Digital Platforms.

The study, released today, is the 20th in a series of studies dating back to 1998. Among the many other findings:

• Forty-four percent of all Americans age 12 and over own a smartphone, representing half of all cell phone owners

• Six in ten (61 percent) own a portable digital media device such as a smartphone, portable MP3 player or tablet; 40 percent own an Apple device (iPod/iPhone/iPad)

• Americans age 45 and older represent the largest percentage increase in social media usage in the past year, now up to 38 percent (from 31 percent in 2011)

• Seventeen percent of all cell phone owners have listened to online radio streamed in their cars by connecting their phones to their car stereo system; this is an increase of more than 50% in the past year when only 11 percent had ever done so

• Fifteen percent are registered users of daily deals services such as Groupon and LivingSocial

“We’ve been tracking the usage of online radio in this series since 1998, and this year’s increase in weekly usage is the largest year-over-year jump we’ve ever recorded. The increased demand for online audio content, and the ever-expanding variety of that content, shows that online radio continues to be a resilient, adaptive media for the changing needs of today’s consumer,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

“The jump in weekly online radio usage is remarkable, but really a trailing variable to the rise in smartphone penetration, which has enabled much of that growth,” said Tom Webster, Vice President of Strategy and Marketing, Edison Research. “The increasing ubiquity of the mobile web is profoundly altering the quantity, nature and context of media consumption in America.”

Download the 2012 Infinite Dial Companion Report Here.

Download the Infinite Dial 2012 Presentation Slides Here

How the study was conducted

A total of 2,020 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 20 to February 19, 2012, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2011 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 45% of the completed interviews and RDD sampled respondents represent 55% of the completed interviews. The study includes a total of 500 cell phone interviews.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.

About Edison Research

Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, CBS Radio, Bonneville, Dial Global and Hubbard; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has an eighteen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.

The Infinite Dial 2011 – Navigating Digital Platforms

Smartphone Ownership Doubles Year Over Year to Nearly One-Third of Americans Says New Arbitron/Edison Research Study

Study Also Reveals That Facebook, Multi-Computer Homes Cross 50% Threshold

The percentage of Americans age 12 and older who have a smartphone has more than doubled in the past year, from 14 percent to 31 percent of the population according to the new national survey from Arbitron Inc. (NYSE: ARB) and Edison Research, The Infinite Dial 2011: Navigating Digital Platforms.

The study, released today, is the 19th in a series of studies dating back to 1998. Among the many other findings:

* Facebook is now being used by a majority of all Americans age 12 and over (51%); this number was only 8% when Arbitron/Edison Research first measured the social media phenomenon in 2008.

* A majority of American households now have two or more computers (51%); as compared to 24% of households in 2002.

* Usage of online radio is up significantly, with weekly usage of all forms of online radio having doubled in the last five years; self-reported weekly time spent with online radio is now nearly 10 hours (9 hours 47 minutes).

* Daily time spent with TV, Radio and the Internet combined has increased by 20 percent in the last ten years, with self-reported daily usage now at 8 hours 11 minutes compared to 6 hours 50 minutes in 2001.

* Just under one-third of all Americans (31%) have plugged an MP3 player such as an Apple iPod into their car stereo systems.

* One in ten Americans report listening to Pandora Internet Radio in the week before they were surveyed.

* Among the 81% of American households with Internet access, two-thirds now have a Wi-Fi network installed.

* More than one-tenth of all cell phone owners have listened to online radio streamed in their cars by connecting their phones to their car stereo system.

“When you consider the rapid growth in ownership of smartphones in context with the continued rise in the use of social media it becomes increasingly clear that these platforms are fueling fundamental changes in consumer expectations and how they use media,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc.

“What’s fascinating about the Internet over the past ten years is the additive effect it has had upon the American media diet, which continues to expand,” said Tom Webster, Vice President of Strategy and Marketing, Edison Research. “Rather than crowding other forms of media off the plate, so to speak, digital media is being consumed simultaneously with offline media, and in venues and opportunities where media might not have been consumed previously.”

Since 1998, this notable research series has reported on and analyzed consumer use of the Internet, digital platforms and their impact on radio.

“This study provides further evidence of radio’s continued resilience and relevance in today’s digital landscape,” said Arbitron’s Rose.

“The ubiquity of social media usage — and Facebook, in particular — has had an enormous impact upon the ways in which people communicate with each other – which has profoundly affected not only how companies market themselves, but also how they hire and train internally,” said Webster from Edison Research.

Download “The Infinite Dial: 2011” Presentation Slides
Download “The Infinite Dial: 2011” Executive Summary

How the study was conducted

A total of 2,020 persons were interviewed to investigate Americans’ use of digital platforms and new media. From January 4 to February 2, 2011, telephone interviews were conducted with respondents age 12 and older chosen at random from a national sample of Arbitron’s Fall 2010 survey diarykeepers and through random digit dialing (RDD) sampling in geographic areas where Arbitron diarykeepers were not available for the survey. Diarykeepers represent 46% of the completed interviews and RDD sampled respondents represent 54% of the completed interviews. The study includes a total of 480 cell phone interviews.

About Arbitron

Arbitron Inc. (NYSE: ARB) is a media and marketing information services firm primarily serving radio, television, cable, advertising agencies, advertisers, retailers, out-of-home media, and online media. Arbitron’s core businesses are measuring and estimating network and local market radio audiences across the United States; providing application software used for analyzing our media audience and marketing information data; and providing consumer, shopping, and other media usage information services. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.

About Edison Research

Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, Citadel, CBS Radio, Bonneville and Westwood One; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has a seventeen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.