The Infinite Dial Germany 2019

Click here to download  The Infinite Dial Germany 2019 

All of Germany is talking about the current audio boom, and through the The Infinite Dial® Germany, the newest release from the longest–running media usage study in the world, RTL Radio Deutschland now has research to confirm it.

The latest research finds that all age groups use radio and audio services in many scenarios, and through many platforms and distribution channels. With the results of the media usage study for the German market The Infinite Dial® Germany, RTL Radio Deutschland provides comprehensive data on digital media usage with a focus on audio. The study provides far-reaching insights into how people in Germany use media. It also shows a direct comparison with the U.S. market, from which important insights into audio trends can also be derived. The global U.S.-based research company Edison Research, which is responsible for the implementation of The Infinite Dial® in the U.S., Australia, Canada, and South Africa, was commissioned to carry out the study.

The Infinite Dial® Germany confirms the thriving listening and the enormous growth potential for podcasts and online audio services in Germany. Some of the top findings:

– In all age groups, and across all platforms and devices, radio and audio services are heavily used.

– In the car, radio is by far the most-used source of music, entertainment and information for almost 70% of Germans.

– 16-34 year-olds are increasingly listening to radio via radio apps on their mobile phones, streaming aggregators, or smart speakers. Thirty-eight percent of this group state that they no longer own a traditional radio receiver.

– Smart speakers are also gaining ground in Germany as 8% of Germans already own one or more of these devices. The Infinite Dial® Germany confirms RTL Radio Deutschland’s previous market estimates of around 12 million units sold. Each smart speaker owner currently has an average of 1.8 devices in their household.

– More than one third (35%) of 16-34 year olds in Germany listen to a podcast every month. Each user listens to an average of 5 podcasts per week.

– Podcast listeners have enormous potential as customers to marketers. They have an above-average income and are well educated.

Stephan Schmitter, CEO of RTL Radio Germany said, “The results of The Infinite Dial® Germany are a very important building block for the strategic development of our radio and audio world. They prove that we are on the right track with our diverse products. In addition to classic programs, on-demand offerings have a high usage rate. This confirms in particular the great potential for podcasts. With our platform AUDIO NOW and the founding of the podcast production company Audio Alliance, we have created an excellent basis at the right time to play a decisive role in shaping the attractiveness of this market from the user and customer point of view.

How the Study was Conducted:
The Infinite Dial® Germany is an in-depth look at the digital media consumer habits of Germans age 16+. In July of 2019, Edison Research conducted a national telephone survey of 1,000 Germans age 16 and older. The telephone data was weighted to national 16+ Germany population figures.

About RTL Radio Deutschland
RTL Radio Deutschland is the leading private radio group in Germany. Its 17 stations in 11 states reach millions of listeners daily. It derives its success from its profound experience in programming and content development. Leading stations like 104.6 RTL, Radio Hamburg and ANTENNE BAYERN profit from this know-how. RTL Radio Deutschland operates as a strategic partner following the slogan “Together we are stronger”.

About The Infinite Dial®
The Infinite Dial® is conducted by Edison Research, a global U.S.-based research. The Infinite Dial® is the longest running media consumption study in the United States and is now in the U.S., Australia, Canada, and South Africa. It provides reliable estimates and insightful data, and is widely used and cited by broadcasters, media companies, advertising agencies, and the financial community.

About Edison Research
Edison Research conducts surveys and provides strategic information to a wide range of clients. It is the world’s leading podcast research company and has researched the medium for major companies. Edison is also the leading provider of consumer research. Since 2004, Edison Research has been the only provider of election day data for the U.S. National Election Commission, conducting surveys to predict and analyze the results for each major presidential election.

The Infinite Dial South Africa 2019

The Infinite Dial®, the leading study on digital audio from Edison Research, debuted in South Africa last week as Edison Research President Larry Rosin presented the findings in Johannesburg, Cape Town, and Durban. The study was commissioned by South Africa’s National Association of Broadcasters (NAB) Commercial Radio Committee and sponsored by Triton Digital, the global technology and services leader to the digital audio and podcast industry. 

Following an online presentation of  The Infinite Dial South Africa earlier today, the findings exploring digital audio, mobile, smart speakers, podcast consumption, and social media among South Africans living within the major metro commercial areas, covering the upper two of the three SEM Supergroups (or upper three of the five SEM Clusters), are now available for download.

Click here to download The Infinite Dial South Africa 2019

The Infinite Dial® research for South Africa is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides an up-to-date profile of the South African digital consumer.

Findings include:

    • 88% of the South African major metro commercial population own smartphones.
    • 68% of the South African major metro commercial population have listened to AM/FM radio in the last week.
    • 44% of radio listening at home by the South African major metro commercial population was done on a non-radio device.
    • 39% of the South African major metro commercial population have listened to online audio in the past month.
    • 22% of the South African major metro commercial population are aware of podcasting, and 19% of the population have ever listened to a podcast.

View a recording of the webinar here:

How the Study was Conducted:
In July 2019 Edison Research conducted in-person interviews with a total of 1,510 persons aged 15+ living in South Africa within the major metro commercial areas, covering the upper two of the three SEM Supergroups (or upper three of the five SEM Clusters). The data was weighted to reflect the gender, age, and race of this population. The purpose of the study was to explore the digital audio, social media, mobile, radio, and podcast habits of South Africans.

About Edison Research:
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. The national tracking study The Infinite Dial® and the syndicated Share of Ear® are two of the most widely-cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space.  Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

About the National Association of Broadcasters of South Africa
The NAB is a voluntary association funded entirely by its members, comprising radio and television players in the public, community and commercial spheres. The NAB regularly engages with policy makers on behalf of its members in advocating for an enabling broadcasting environment that is robust and sustainable. It promotes an industry grounded in the principles of democracy, diversity and freedom of expression.  A wide range of organisations belong to the NAB and hundreds of individuals working in the broadcasting and associated industries involve themselves in its activities.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.  Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.

 

 

 

How Americans Keep Up to Date with New Music

Think about the first time you heard your favorite songs. Maybe you were driving and you heard an opening guitar riff from Joe Walsh (or the distinctive vocal stylings of Katy Perry) from your FM radio. Maybe you were watching MTV and saw animation from a Dire Straits video. Or maybe someone texted you a link to Old Town Road and you streamed it. Regardless of what you consider a favorite song, or any song that you enjoy, there was a point in time when it was brand new to you.

With the overwhelming amount of audio content available today from a multitude of sources, just how important is it for people to discover new songs and keep up to date with music? The Infinite Dial® 2019 from Edison Research and Triton Digital shows that for 62% of online Americans, it is either somewhat or very important.

Almost the same number of those age 12-24 (26%) and those age 25-54 (24%) say that it is very important. So around one quarter of Americans age 12-54 say that keeping up to date with new music is very important. Those age 55+ are the least likely to feel compelled to keep up with today’s music scene, with 7% saying it is very important, but around one-third (34%) say that it is somewhat important. So the answer is yes, Americans feel that keeping up with music is an important endeavor.

Many of us associate memories of listening to our favorite songs with particular times in our lives, but we all had to learn about that music somehow. Once upon a time we depended almost exclusively on radio to introduce us to our next favorite songs, and tell us about the artists.

Now, Americans age 12+ are almost evenly split between the internet (46%) and the radio (47%) when it comes to the place they turn first to learn about new music. Eight percent say they go to television first. Here is where the age difference and use of technology becomes apparent.

Teens and the youngest adults look to the internet first. Seventy-two percent of Americans age 12-24 turn to the internet first to learn about new music, with only 24% saying they look to radio to introduce them to new music. Adults age 25-54 are split more evenly, with 47% turning to radio and 45% turning to the internet first. Over half of those age 55+ (54%) turn to radio first.

Taking that a step further, we take a look at the source used most often for new music discovery just among those Americans who think it is somewhat or very important to keep up to date with music.

YouTube as a source for music listening and new music discovery has been gaining over the past few years, but it still may come as a surprise that 23% of Americans who think it is somewhat or very important to keep up to date with music say that YouTube is the source they use most often to learn about new music. This places YouTube at the top of such a list, alongside Radio.

Radio has a prominent place among available sources of new music discovery, with 22% of Americans age 12+ who think it is somewhat or very important to keep up to date with music saying that Radio is the source they use most often to learn about new music.

Clearly teens and the youngest adults are driving the YouTube number, as 36% of them say YouTube is the source they use most often for new music discovery, with only 7% citing Radio.

Don’t doubt the power of a solid music recommendation from friends and family, though, since suggestions from them outrank many streaming services — 13% of Americans 12+ who think it is somewhat or very important to keep up to date with music say that suggestions from friends and family is the source they use most often to learn about new music. And to the friends and family of those aged 12-24: sorry, but American teens and young adults are more likely to use Spotify most often (19%) than go to you most often (14%) to learn about new music.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

Edison Research Wins 2019 Content Marketing Award

The Infinite Dial 2018 wins for Best Use of Original Research

Cleveland, OH, July 26, 2019Content Marketing Institute (CMI) just announced Edison Research of Somerville, NJ won a 2019 Content Marketing Award for Best Use of Original Research in Content Marketing for The Infinite Dial 2108, an annual consumer media study done in partnership with Triton Digital.

The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world, and The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.

“I’m beyond proud that the work of the team at Edison has been honored with this award,” said Edison Research President Larry Rosin. “The Infinite Dial has been around long enough to track the birth and growth of audio, mobile phone usage, widespread internet connectivity, smart audio, and most recently, podcasts, among Americans and now throughout the world. We appreciate that Content Marketing Institute is recognizing the effort that goes into marketing such research.”

This year’s panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design.

You can see a full list of the 2019 winners and finalists in all 85 categories on the Content Marketing Awards website: https://www.contentmarketingawards.com/2019-winners/

“All I can say is WOW,” shares Stephanie Stahl, general manager, Content Marketing Institute. “The content marketing excellence showcased by this year’s winners and finalists is remarkable. It’s not just the level of creativity and innovation that’s so exciting to see, but the success brands and agencies are having with their distribution, strategy and ROI says so much about how the industry has matured and grown over the years.”

Additionally, CMI revealed the finalists for the top seven Content Marketing Award prizes. Those winners will be announced and celebrated at a live awards ceremony during Content Marketing World, September 4, 2019, in Cleveland, Ohio.  Content Marketing World 2019 will be held September 3-6, in Cleveland, Ohio. This year’s event expects to draw 4,000 attendees from more than 70 countries. For information regarding registration: http://www.contentmarketingworld.com/

About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and ContentTECH Summit event is held every spring. CMI publishes Chief Content Officer for executives and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI.  Content Marketing Institute is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients. Edison is the leading podcast research company in the world, and has conducted research on the medium for NPR, CBS, PodcastOne, WNYC Studios, and many more leading companies in the space. Another specialty for Edison is its work for media companies throughout the world. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, comprised of ABC, CBS, CNN, and NBC. In 2020, Edison will again conduct exit polls and collect precinct vote returns to project and analyze results for every major presidential primary and general election. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

 

The Infinite Dial® Germany to Debut in 2019

Germany joins the US, Canada, Australia, and South Africa with Digital Media Research from U.S.-Based Edison Research

Somerville, NJ – July 8, 2019   The Infinite Dial®, the leading study on digital audio, mobile, smart speakers, podcast consumption, and social media from Edison Research, has just been commissioned by Berlin-based RTL Radio Deutschland for implementation in Germany.

The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time. Germany will join the U.S.,  Australia,  Canada, and most recently, South Africa, as media communities who use The Infinite Dial® to measure consumer behaviors.

RTL Radio Deutschland is the leading German radio group. With its stations and brands, the company serves all relevant platforms. RTL Radio Deutschland recently started AUDIO NOW, a podcasting platform for Germany showing a great range of popular podcasts in German and English language, including exclusive podcasts and audio series.

The results from the first in The Infinite Dial® Germany will be revealed on September 3 in Berlin, and will be published simultaneously online on www.audionow.de and Edison Research websites.

“In addition to our content expertise and innovative offerings, we are pleased to be able to provide a reliable data source for the use of digital audio in Germany in the future. In Edison Research we have found the perfect partner for this. We are very much looking forward to the results, which will certainly be giving us exclusive insights into this future relevant area of media consumer behavior,” said Stephan Schmitter, CEO of RTL Radio Deutschland.

The Infinite Dial study has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, internet radio publishers, ad agencies, and the financial community.

“Germany’s addition of The Infinite Dial study comes at the perfect time. As digital audio is experiencing such explosive growth, it is crucial to have quality, consistent measurement of the space. We are thrilled to add Germany to the list of countries employing the Infinite Dial,” said Larry Rosin, President of Edison Research.

 

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

About RTL Radio Deutschland

RTL Radio Deutschland is the leading private radio group in Germany. Its 17 stations in 11 states reach millions of listeners daily. It derives its success from its profound experience in programming and content development. Leading stations like 104.6 RTL, Radio Hamburg and ANTENNE BAYERN profit from this know-how. RTL Radio Deutschland operates as a strategic partner following the slogan “Together we are stronger”.