The Infinite Dial 2021 Australia — Save the Date

The Infinite Dial® 2021 Australia, the annual comprehensive study of Australians’ digital media behavior, is slated to debut via webinar at 11am (AEST) on Wednesday 28 April 2021 (9pm ET on Tuesday, 27 April 2021). 

Presented by Larry Rosin (President, Edison Research), the 30-minute webinar will provide a detailed insight into Australians’ current digital media behavior including online audio, radio, podcast listening, smart speaker ownership, social media usage, and more. Rosin will break down the latest trends and provide comparisons to other markets, including the U.S. and Canada, as well as share his perspective on the year ahead. 

2021 marks the fifth annual release of the study in Australia, and the continued expansion of The Infinite Dial®, the longest running survey of digital media consumer behavior in the U.S. 

Thank you to our major sponsor, Commercial Radio Australia, for enabling us to bring this study to Australia, and to our co-sponsors Southern Cross Austereo (SCA) via their LiSTNR subsidiary, as well as Triton Digital®. 

Click here to register for The Infinite Dial 2021 Australia. 

Visit www.edisonresearch.com  to learn more about The Infinite Dial®.

Please contact us at info@edisonresearch.com with any questions.

The Infinite Dial 2021

Eighty Million Americans Listen to Podcasts Weekly with Most Diverse Audience Ever;
Online Audio Listening and Smart Speaker Ownership Show Continued Growth

Click here to download The Infinite Dial 2021

Click here for The State of Podcast Listening for 2021: Podcasting Finds a Way, from The Infinite Dial 2021

Scroll down to view a recording of  The Infinite Dial 2021

Podcasting continues its significant and steady growth while its overall audience is more diverse than ever, according to The Infinite Dial 2021® from Edison Research and Triton Digital. Along with podcasting, smart speaker ownership and online audio consumption showed notable gains in this year’s survey. 


Approximately eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.
 
 
Sixty-two percent of the U.S. 12+ population, around 176 million people, are now weekly online audio listeners, an all-time high for this category. 

 

One-third (33%) of Americans 12+, approximately 94 million people, now own a smart speaker, an increase of 22% from last year and nearly five times what it was in 2017 (7%). Of those who own a smart speaker, 34% have three or more of the devices in their household.  
 
The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19. The historical data in The Infinite Dial provides pre-Covid trending capability.  
 
“In the near quarter of a century that the Infinite Dial has been the survey of record for digital audio, the space has never been more vibrant, or more diverse, than it is today,” said Tom Webster, Senior Vice President at Edison Research. “Podcasting, in particular, has made great gains with women and non-White audiences, and truly reflects the diversity of America.” 

 

“We are pleased to partner with Edison Research to unveil the results of the 2021 U.S. Infinite Dial,” said John Rosso, President of Market Development at Triton Digital. “The results of this year’s study are exceptionally interesting, as they provide insight into Americans’ consumption of radio, streaming audio, podcasts, and usage of smart speakers during a time of unprecedented disruption in our everyday lives.” 
 
Other findings include:  

·       88% of Americans 12+ own a smartphone, another year of growth from 85% last year. Tablet (51%) and smartwatch (18%) ownership have plateaued, meaning the smartphone is by far most popular device for media consumption. 
 

·       TikTok usage surged, particularly among 12-34 year-olds. Forty-four percent of 12-34 year-olds are using the service, up from 25% last year – an increase of 76%. 
 

·       For the first time in the history of the study, Facebook is no longer named as the social media brand used most often by a majority of social media users, as 47% say it is the platform they use most (down from 54% the year before and 62% in 2016).  
  

·       One in five Americans 12+ have now watched a live stream of a videogame, and 10% broadcast their own games.  
 

·       51% of those age 12+ “frequently” or “sometimes” listen to audio with other people, with this percentage rising to 69% among those age 12-34. 
  

·       The percentage of Americans 18+ who have driven or ridden in a car in the last month decreased from 87% in 2020 to 83% this year.

 

About The Infinite Dial 
The Infinite Dial® study uses the gold standard of nationally representative survey research—a random probability telephone sample comprised of both mobile phones and landlines— of all Americans ages 12 and older. Findings from the Infinite Dial have become the barometer on digital audio and other digital media consumption, and is widely used and quoted by broadcasters, podcasters, online radio publishers, ad agencies, and the financial community.  ­­­

How the study was conducted 
A total of 1,507 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 4th through February 2nd, 2021, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling through both landline phones and mobile phones. The survey was offered in both Spanish and English. Data was weighted to national 12+ U.S. population estimates. 
 

 

About Edison Research 
Edison Research conducts survey research and provides strategic information to a broad array of commercial clients, governments, and NGOs, including AMC Theatres, Amazon, Apple, BBC, The Brookings Institution, Facebook, The Gates Foundation, Google, Voice of America, The New York Times, Oracle, Pandora, The Pew Research Center, Spotify, SiriusXM Radio, and UnidosUS. Edison Research is the leading podcast research company in the world and has conducted research on the medium for NPR, PodcastOne, Slate, Spotify, Stitcher/Midroll, ESPN, WNYC Studios, Wondery, and many more companies in the space. Another specialty for Edison Research is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison Research is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, consisting of ABC News, CBS News, CNN, and NBC News, conducting exit polls and collecting real-time vote results in all 50 states. 

 

 

About Triton Digital 

Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.  Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).  For more information, visit www.TritonDigital.com. 

The Infinite Dial 2021 – Save the Date

Edison Research and Triton Digital® present the 24th year of The Infinite Dial®

The Infinite Dial® 2021 from Edison Research and Triton Digital® is slated to take place on Thursday, March 11th at 2 PM ET, and registration is now open.

Presenters Tom Webster (Senior Vice President, Edison Research) and John Rosso (President of Market Development, Triton Digital) will once again showcase much-anticipated findings on digital media consumption in the US. The Infinite Dial® remains the longest-running study of consumer behaviors around media and technology in America.

“The Infinite Dial has become the survey of record for digital media over its 24-year history, and with COVID-19-imposed quarantines and other disruptions in our daily lives, there has never been a more important time to chronicle how Americans are spending their time and to track the changes in those behaviors,” said Tom Webster.

“We are pleased to unveil the results of the 2021 Infinite Dial Study, providing broadcasters, online audio publishers, podcasters, advertisers, and the financial community with updated data around Americans’ consumption of streaming radio, online music, and podcasts, as well as the usage of smart speakers and more,” said John Rosso.

New to webinar this year is the opportunity for viewers of the study to become involved by submitting a video of themselves asking questions around podcasting, audio streaming, device usage, social media trends, radio, or other items related to The Infinite Dial. Webster and Rosso will select a few entries to air and answer during the live event.

This year the report continues to measure a number of trends in media usage and consumption habits around streaming media, podcasting, radio, mobile media, smart speakers, social media behaviors, and more.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Apple, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, Spotify, Stitcher/Midroll, ESPN, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 50 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.

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For more information, press only:

Laura Ivey
Edison Research
(410)353-7845
livey@edisonresearch.com

Kristin Charron
Triton Digital
+1 866 448 4037
Kristin.charron@tritondigital.com

What We Learned from the 2020 Election Exit Polls

Thank you for joining us for our first webinar of 2021, What We Learned from the 2020 Election and Exit Polls.

Click here to download a copy of the presentation

In this webinar, EVP Joe Lenski and VP Randy Brown gave an overview of the challenges presented by exit polling during a pandemic, the processes that Edison Research developed to conduct the exit poll of record for the National Election Pool, and some of the findings about the U.S. electorate.

Click here for more on Edison Research and our role in the U.S. elections.

January 5 Election Day Coverage

Edison Research continues coverage of the 2020 election with exit polls of early voters and election day voters for the January 5, 2021 Senate runoff election in the state of Georgia. Edison Research conducted the exit poll of record for the November 3 general election for The National Election Pool (NEP), comprised of ABC News, CBS News, CNN and NBC News.

The NEP’s exit poll is the only survey that will be released on election night that represents the views and opinions of actual voters interviewed after they cast their ballots at early voting locations, and after they cast their ballots on election day in Georgia.

Click here for more on Edison Research and U.S. elections

Click on the links below for coverage of the Senate runoff election in Georgia, including exit poll data: