time for change

Time for Change

It’s the first month of a new year. Well, hello there January! The Christmas cookies are long gone and the decorations put away for another year. Schedules have returned to normal and we see a lot less shimmer and shine. Gyms are much more crowded this month and the phrase “new year, new you” is seen in far too many ads. Change and self-improvement are on the minds of many moms this time of year.

Change is a scary thing, and for some it is downright terrifying. However, a new year brings new promises, even for those resistant to stepping outside their box.   Based on data from The Research Moms, there are some areas for moms that are ready for change.

Take exercise, for example. According to our research, 47% of moms said they exercise fewer than three days per week, with 15% saying they don’t exercise at all. Something is always better than nothing, so there is clearly room for improvement here for those moms looking to move more.

While getting fit is high on the resolution list, makeovers can rival diet and exercise. For moms looking to update their look, this could be the time. In our survey we asked moms how many times they have significantly changed their hairstyle in the last five years. The data shows that while about 22% of moms have changed hairstyle at least five times, many are not so adventurous. Most of us are known for a signature style but for the 41% of moms who have changed hairstyle just once or not at all in the last five years, 2016 could be the year for a new ‘do.

Volunteering is another area that moms may want to put some attention to this year. In our research study, we asked about volunteerism among moms. The majority of moms, at 61%, said they volunteer at least occasionally. Kudos to the 26% who said they volunteer frequently and make it part of their schedule.   However, nearly 4 in 10 moms admit to almost never volunteering. Volunteering can come in many forms and for those moms who want to get more involved and give their time in any capacity, opportunities do exist.

As moms, we want to go big and do it all (because in most cases we can), but when it comes to self-improvement, whether physical or emotional, too much can sabotage our best intentions. With so much hype and pressure to do things bigger, smarter and better in 2016 how do moms draw the line between an attainable goal and one that is just a bit too lofty? They key may be to start small. Often the smallest tweaks can yield the greatest rewards. Even if 2016 is starting out less than awesome, hang in there and remember that you don’t need a new year for a fresh start. You get one each and every morning.

How the study was conducted:

The Research Moms conducted a national online survey of 540 mothers with children age 21 and under.

The Infinite Dial 2016 – Save The Date!

edison-triton-logosWe are thrilled to announce the date for the next Edison Research/Triton Digital Infinite Dial webinar, which will take place on Thursday, March 10th, at 2 PM Eastern. This year’s Infinite Dial study is the 24th in this, the longest running study of consumer behaviors around media and technology in America. As always, we will have an in-depth look at a number of trends in media usage and consumption habits, with a special focus on streaming media, radio, mobile media consumption and social media behaviors. We will also have a special section on podcasting, as Edison has been tracking this growing medium for a decade. Attendees will learn how the streaming audio landscape has changed, which social media platforms are hot, and how mobile has influenced media consumption habits. Your hosts for this webinar will be Tom Webster from Edison Research (that’s me!) and John Rosso, the COO of Triton Digital.

Attendance is strictly limited to 1,000, and it will sell out–so sign up now, and get there early!

Register today for The Infinite Dial 2016.

How do moms do their holiday shopping?

How do moms shop for the holidays_

With the turkey leftovers a distant memory and orange and brown now replaced with red and green, the 2015 holiday season is officially in full swing. Holiday music is playing, the lights are strung, and that pesky elf is making mischief. Amid all of that, shoppers are looking to score big deals and rack up savings. While Black Friday signaled the official start of the winter shopping frenzy, some shoppers skipped the pumpkin pie and got a head start right on Thanksgiving.

Data from Edison Research and Oracle Marketing Cloud about 2014 holiday shopping focuses on the brick and mortar, showing that 27% of people shopped in a physical retail store on Thanksgiving and 35% did so on Black Friday.   Updated 2015 holiday shopping data from Edison Research and Oracle Marketing Cloud will be released in early 2016 after the conclusion of the holiday season.

Taking into account both physical and online shopping for the kickoff to the 2015 holiday season, The International Council of Shopping Centers has released the Thanksgiving/Black Friday Shopping Report. With multiple shopping options like online and click-to-collect factored in along with physical shopping, the numbers are higher.   According to the report, 36% of Americans shopped on Thanksgiving and 50% made purchases on Black Friday.  These higher data points hint at the power of online shopping and the mobile platform this year.

The trips to the stores and the adds to cart will continue for weeks to come, but shopping on those early days is a different experience and it brings out the shopping warrior in those who choose to capitalize.   Shoppers who are all in on Black Friday and even on Thanksgiving are likely to be those people who enjoy the thrill of a deal. They like the challenge and they accept it willingly. They excel at comparing prices, storing coupons and finalizing their game plan, all while navigating shopping platforms both online and in store.

It’s a good bet that moms were part of that camp, based on data from The Research Moms. The research shows that moms are very positive toward holiday shopping, with two thirds (66%) saying they love it. Another 24% said they shop because they have to and just 8% said it is the worst part of the season. A small group, (2%) said they don’t give gifts.

These busy moms don’t shy away from finding deals, they shop to save.   Among moms who purchase gifts during the holidays, more than half (55%) said they shop any time, day or night if the price is right.  Slightly less ambitious but still on the lookout for savings, 41% will put effort into finding deals but prefer to avoid the busiest shopping times.   Only 4% of moms buy what they need and don’t worry about finding the best deal while holiday shopping.

How the study was conducted:

The Research Moms conducted a national online survey of 540 mothers with children age 21 and under.

Election Polling - man speaking to people waiting in line

2016 Exit Poll Coverage

In 2016, Edison Research will once again serve as the exclusive provider of exit polling data for the 2016 General Election. In addition, Edison will be providing exit polling data for the following primaries and caucuses:

February 1, 2016: Iowa Caucuses

February 9, 2016: New Hampshire Primary

February 20, 2016: South Carolina Republican Primary, Nevada Democratic Caucuses

February 23, 2016: Nevada Republican Caucuses

February 27, 2016: South Carolina Democratic Primary

March 1, 2016: Alabama, Arkansas, Georgia, Massachusetts, Oklahoma, Tennessee, Texas, Vermont & Virginia Primaries

March 8, 2016: Michigan & Mississippi Primaries

March 15, 2016: Florida, Illinois, Missouri, North Carolina & Ohio Primaries

April 5, 2016: Wisconsin Primary

April 19, 2016: New York Primary

April 26, 2016: Connecticut, Maryland and Pennsylvania Primaries

May 3, 2016: Indiana Primary

May 10, 2016: Nebraska and West Virginia Primaries

This list is subject to change. For information on subscribing to the 2016 Exit Polls, contact subscriber sales here.

Marketplace-Edison Research Poll Finds Individual Economic Anxiety Even in Growing Economy

Despite the continued improvement in the U.S. economy, there’s still discontent among many Americans about their personal economic situations, according to a new poll from Marketplace and Edison Research. The results of that poll were released today and developed into the first-ever Marketplace-Edison Research Economic Anxiety Index.
Key findings

Among the more than 1,000 Americans surveyed:

  • More than one in four people are losing sleep over their current financial situation.
  • Sixty-three percent said they are sometimes or frequently anxious about their financial situation.
  • Forty-two percent said they feel stuck in their current financial situation.
  • Nearly two in five of those surveyed who have student loans don’t think those loans were worth it.

“The results of this poll show an interesting dynamic,” said Deborah Clark, Marketplace vice president and executive producer. “Data tell us that our economy is growing stronger every month, yet people feel like they’re continuing to struggle. People are losing sleep over worries about advancing their careers, finding work if they lose their jobs, paying the mortgage and making rent.”
feels (1)_4
How those individual fears play out on the national scene when voters head to the polls next year is yet to be seen, but the Economic Anxiety Index – which will be released periodically throughout the election cycle – is an important metric of which the 2016 presidential candidates should take note. The Economic Anxiety Index, a scale from 0 to 100, was developed from the responses to poll questions about respondents’ own financial situations, their fears about job security, and their concerns about meeting their expenses. The higher the number, the more economic stress someone is feeling. The Economic Anxiety Index mean score across all demographics is 31, though it varies widely among subgroups.

“We at Edison Research are proud to partner with Marketplace on this unique inquiry into the economic and financial state of mind of the American public,” said Larry Rosin, president of Edison Research. “We worked together to find the answers to questions that have not been asked before and the results are enlightening.”

The “99 percent” is not created equal

While it’s common to hear about the gap between the one percent and all the rest, there are much more telling divisions, including salaried workers versus hourly workers. Among hourly workers, 32 percent say their financial situation causes lost sleep, compared to 17 percent among those who are paid a salary. Similarly, 43 percent of hourly workers feel stuck, while only 21 percent of salaried workers report feeling that way. The Economic Anxiety Index scores of those groups reflect that difference. Hourly workers have a mean Anxiety Index of 39, compared to 26 for salaried workers.

“This Anxiety Index confirmed something that we’ve seen in our reporting over the years: The economy is personal,” Clark said. “No matter what the jobs reports, housing index or other indicators say, the numbers that matter most are those that hit closest to home. As the election nears and we conduct additional polling, it will be interesting to see how these Anxiety Index numbers correlate with Americans’ political choices.”

Hope for opportunity amid worry

In spite of the deep anxiety felt by Americans across demographic groups, there remains a sense of optimism – that hard work is more important than luck in getting ahead and that the American Dream is still attainable. In fact, 72 percent of respondents believe that they have a fair opportunity to achieve the life they hope for.

Marketplace-Edison Research Poll Methodology

The Marketplace-Edison Research Poll is a national survey of Americans ages 18 years and older. A total of 1,016 respondents were interviewed with 501 interviews conducted by telephone and 515 interviews conducted online. Among the telephone interviews, 300 were conducted via a landline phone and 201 interviews conducted via a mobile phone so that the proper proportion of coverage of households in the United States that do not have a landline phone would be achieved. The landline and cell phone sample of phone numbers and the email addresses for the online survey were provided by Survey Sampling International (SSI). The average length of the telephone interviews was sixteen minutes. The interviews were conducted from September 8-18, 2015. The data was weighted to match the most recent United States population estimates from the U.S. Census Bureau for age, gender, race and region of the country. With a total sample size of 1,016 respondents, the calculated margin of error with a 95 percent confidence interval for results among the entire sample is +/- 3 percent. The calculated margins of error for results among smaller sub-groups are higher. The Economic Anxiety Index was developed from the survey responses.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. All of Edison Research’s industry studies can be found on the company’s website at www.edisonresearch.com and can be downloaded free of charge.

About Marketplace

Marketplace® is produced and distributed by American Public Media™ (APM), one of the largest producers and distributors of public radio programming in the world with a portfolio reaching 19 million listeners via nearly 1,000 radio stations nationwide each week. Produced in association with the University of Southern California, Marketplace® programs (Marketplace, Marketplace Weekend, Marketplace Morning Report and Marketplace Tech) are currently broadcast by nearly 800 public radio stations nationwide and heard by more than 12 million weekly listeners and Marketplace, the weekday evening program, is the largest business news program, on radio or TV, in the country. Marketplace’s digital audience is also robust, with more than 5 million podcast downloads and stream requests every month, on apps like iTunes, Slacker and TuneIn. Marketplace programs are noted for their timely, relevant and accessible coverage of business, economic and personal finance focusing on the latest business news both nationally and internationally, the global economy and wider events linked to the financial markets. For more information on Marketplace visit marketplace.org. Source: Data are copyright Nielsen Audio and StreamGuys. Data are estimates only.