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Save the Date: The Smart Audio Report from NPR and Edison Research

Click here to register for The Smart Audio Report 2019 webinar from NPR and Edison Research.

Join us on Tuesday, June 25 at 2pm ET as we reveal the latest findings from The Smart Audio Report Spring 2019, a study on smart speaker ownership and consumer behaviors in the U.S. from NPR and Edison Research.

There are now approximately 65 million smart speaker owners in the United States, and we have been tracking trends in the voice-activated speaker space since 2017 through The Smart Audio Report. Learn how American smart speaker owners choose to use the devices, and how they integrate the voice-activated technology into their lives.

We hope you will join NPR and Edison Research June 25 for a first look at all of the Spring 2019 data.

The Social Habit 2019

Facebook Usage Continues to Drop; Preferences in Social Media Usage Vary Most by Age

There are now approximately 223 million social media users age 12+ in the U.S., and their original social media platform of choice, Facebook, is losing ground among users of all ages, for various reasons.

The Social Habit 2019 is a new study from Edison Research designed to dig deeper after a finding from The Infinite Dial®2019 (from Edison Research and Triton Digital® ) showed that Facebook has 15 million fewer users overall in the U.S. in 2019 than 2017.

The latest study shows that around one-third of Facebook users are using the platform less often than when they joined, regardless of age, but the reasons for using Facebook less vary widely with age. Those age 13-34 say they are using Facebook less because they enjoy other social media sites more, their friends don’t post much on Facebook, and because they are trying to avoid parents and relatives on the site. Those age 35+ say they are using Facebook less because they don’t like rants and have privacy concerns.

“Not only have millions of Americans stopped using Facebook entirely, nearly a third of Facebook users tell us they are using the service less. While Facebook remains the leading social media brand in America, it is being wounded on multiple fronts, as every demographic has their own reasons for spending less time there,” said Tom Webster, Senior Vice President at Edison Research.

Other findings include:

  • The “core users” of the different social media brands, (those who use that one ‘most often’) have different demographic profiles.  Those who use LinkedIn and Twitter most are more likely to be male. Pinterest and Facebook users are more likely to be female. Snapchat is evenly split.
  • WhatsApp differentiates itself from other social media brands in the U.S. by having the most ethnically diverse user base. Thirty-eight percent of WhatsApp users are Hispanic, 28% are white, 27% are other ethnicity, and 7% are African American.
  • Snapchat, Instagram, and Twitter have the highest composition of U.S. users age 12-34. Facebook and Pinterest have the highest composition of U.S. users age 55+. LinkedIn claims the highest percentage of those age 35-54

In qualitative interviews, Edison Research spoke with social media users age 18-29 who report using Facebook less recently or have stopped altogether. Those users describe some of the reasons they are using Facebook less, including avoiding family members on Facebook, experiencing discomfort with some of the “attention-seeking” they see on social media, and gravitating to other, more photo-heavy platforms. Paradoxically, though, the same users articulate FOMO, or Fear Of Missing Out, as they scan social media platforms, and feel compelled to participate in social media.

View The Social Habit 2019 webinar here:

Flip through The Social Habit 2019 deck here:

 

How the Study was Conducted:
The Social Habit is an in-depth look at social media users in the U.S. which uses data from the following three studies:

National Telephone Survey from The Infinite Dial®2019 from Edison Research and Triton Digital®. In January/February 2019, Edison Research conducted a national telephone survey of 1,500 people aged 12 and older, using random digit dialing techniques to both cell phones and landlines (U.S. Population 12+). Telephone data weighted to national 12+ U.S. population figures

National Online Survey from The Social Habit Survey from Edison Research. In May 2019, Edison Research conducted a national online survey of 850 people aged 13 and older. Data has been weighted to match The Infinite Dial®

In-person in-depth interviews, from The Social Habit Interviews from Edison Research. In April 2019, Edison Research interviewed twelve social media users age 18-29 who report using Facebook less recently or have stopped altogether

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

The Infinite Dial® Expands to South Africa

The Infinite Dial®, the leading study on digital audio, mobile, smart speakers, podcast consumption, and social media from Edison Research, will be debuting in South Africa later this year, commissioned by South Africa’s National Association of Broadcasters (NAB) Commercial Radio Committee and sponsored by Triton Digital, a global technology and services provider.

The Infinite Dial is the longest running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.  The series has been recently expanded into both Australia and Canada.

The National Association of Broadcasters (NAB) of South Africa represents radio, television, and networks in the broadcast industry. This study will be the first comprehensive measurement of the digital audio media behaviors of South Africans.

“As the voice of the commercial broadcast industry in South Africa, we are looking forward to gaining valuable insight from this study into the habits of listeners and consumers. We are thrilled to be partnering with Edison on this project, which we feel will benefit the whole media sector” noted Nadia Bulbulia, NAB Executive Director.

The study has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, internet radio publishers, ad agencies, and the financial community.

“It’s an exciting endeavor to add South Africa to the roster of The Infinite Dial countries. The impressive broadcast landscape in South Africa, as well as growing online audio engagement, should provide a wealth of new knowledge for the associated industries,” said Larry Rosin, President of Edison Research.

“We take great pride in being a part of the expansion of The Infinite Dial to South Africa,” said John Rosso, President of Market Development at Triton Digital.  “The first of its kind in the region, we look forward to providing meaningful insights around digital audio and podcast consumption, device ownership, and more, for the first time.”

The first study aims to have results released in late August/early September by way of presentations in South Africa’s major urban centers, and will be published simultaneously online on the NAB, Edison Research, and Triton Digital’s websites.

 

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

About the National Association of Broadcasters of South Africa
The NAB is a voluntary association funded entirely by its members, comprising radio and television players in the public, community and commercial spheres. The NAB regularly engages with policy makers on behalf of its members in advocating for an enabling broadcasting environment that is robust and sustainable. It promotes an industry grounded in the principles of democracy, diversity and freedom of expression.  A wide range of organisations belong to the NAB and hundreds of individuals working in the broadcasting and associated industries involve themselves in its activities.

 

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service.  With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.  Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).  For more information, visit www.TritonDigital.com.

The Infinite Dial® Canada 2019

Robust Growth in Smart Speaker Ownership and Podcast Listening

Click here to download The Infinite Dial® Canada 2019

Over one-quarter of Canadians 18+ now own a smart speaker, and 36% of Canadians 18+ are now weekly podcast listeners, according to The Infinite Dial® 2019 Canada report, a comprehensive study of digital media behavior in Canada which debuted at the Canadian Music Week Radio Summit in Toronto on May 9, 2019. Findings of the study were presented by Tom Webster, Senior Vice President from Edison Research, the leading provider of high-quality survey research about audio in the U.S. and worldwide, and Stephanie Donovan, SVP, Publisher Development North America at Triton Digital®, the global technology and services provider to the digital audio and podcast industry.

Webster and Donovan presented the latest information on media device ownership, radio, smart speakers, online audio, in-car audio, and podcasting among Canadians.  Awareness of smart speakers overall (such as Google Home or Amazon Alexa) grew to 65% of the Canadian population age 18+, and the number of smart speaker owners who have two smart speakers in their home almost tripled, from 15% of owners last year to 43% in 2019. Podcasting also saw tremendous growth year-over-year, with 36% of the 18+ population having listened to a podcast in the last month, up from 28% in the 2018 survey.

This marks the second annual release of the study in Canada, and the continued expansion of the Infinite Dial, the longest-running survey of digital media consumer behavior in the U.S.  The survey is a representative telephone survey of all Canadians age 18 and over, designed to be projectable to the nation’s population.  

“The percentage of Canadians listening to podcasts has grown tremendously since 2018, mirroring what we have seen in the Infinite Dial U.S., and providing more evidence of a surge in spoken word programming,” noted Webster.  “The increase in smart speaker owners who have two or more smart speakers in their home – from 15% last year to a staggering 43% in 2019 – is substantial, and certainly a huge contributor to the increase in overall internet-only audio listening across the region,” said Donovan.

The Infinite Dial® Canada 2019  was conducted in the first quarter of 2019 and uses a nationally representative survey of 1,065 people.  The sample is a random probability telephone sample, comprised of both mobile phones and landlines, of all Canadians age 18 and older. The data is weighted to 18+ population figures, and surveys were offered in both English and French.

View the slides from The Infinite Dial Canada® 2019 webinar below:

View a recording of The Infinite Dial Canada 2019® webinar below:

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service.  With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.

Moms and Media 2019

Moms and Media 2019

Click here to download Moms and Media 2019 

Moms and Media 2019 revealed continued interest in devices both new and old, heavy internet usage and social media engagement.

With data points drawn from the Infinite Dial® series from Edison Research and Triton Digital, the latest installment of Moms and Media shows how Moms in the United States continue to build their tech tool kit, using established devices like smartphones along with newer technologies such as smart speakers. Additionally, this year’s report illustrates how the internet is crucial to Moms’ media behaviors and consumption.

Smartphone ownership among Moms continues to rise in 2019. Powering Moms’ mobile lifestyle, this device reigns as an essential to the tech tool kit.  Showing a slight increase over last year, 94% of Moms now own a smartphone.

 

While Moms have been consuming content, engaging social media and communicating with smartphones for many years, they are showing great interest and making room in their tech tool kit for smart speakers. Just getting on Moms’ radar in the last year or so, now about one third of Moms own some type of smart speaker.

 

Within this category, the Amazon family of devices and Google Home dominate as the ones to own, with each seeing gains.

 

 

We see in 2019 more than ever that the internet is the engine of Moms’ media consumption.  Heavy users spending about 4 hours daily using the internet, Moms are not limited to just listening to online audio and using social media. Moms are invested in streaming video services like Netflix as well, and also continue their trend of watching YouTube specifically for music videos.

 

 

Pinterest continues grow in usage among Moms, showing a strong upward trend in the last few years. Back in 2017, 47% of Moms used the site and in 2018 it was more than half of Moms, at 54%. This year more than 6 in 10 Moms report using Pinterest.

 

 

Historically, Facebook has always been a major factor in Moms’ social networking. Despite the downward trend in usage among total users 12+, Facebook remains strong among Moms with 81% reporting that they currently use the site.

Where we see some Facebook fallout is for the social networking site used most. Among moms who use social networking, 64% said they use Facebook most, which is down from where it was last year at 69% and 72% in our 2017 data.

 

 

Click here to download Moms and Media 2019 

We look forward to tracking these behaviors annually as the media landscape remains fluid and Moms in America continue to integrate media and technology into their busy, mobile lifestyles.

 

 

About The Research Moms
The Research Moms are a group of experienced researchers with a specialization in understanding today’s moms. Combining a solid platform of market research with real life insight, they are a unique resource for analyzing habits, behaviors and trends among moms. Pooling their research talents from the different branches of Edison Research, they are equipped for both quantitative and qualitative studies.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.