CHR – Contracting Hit Radio

So much of radio’s self-image revolves around what we radio people know as CHR and what most listeners might call “Top 40.” Those stations that likely use “[City]’s #1 Hit Music Station” as a slogan. Those brands so many grew up with and still look to as leaders – the Kisses, Hots, Powers, Bs, Zs and Channels that populate the format.

And yet, according to Nielsen’s ratings, over the last few years, CHR’s ratings are consistently, and increasingly, fading away.

The nearby graph shows CHR’s total week shares in Nielsen’s PPM markets for each year – January through November (to avoid the Christmas distortions). As you can see, among all listeners (age six and older) the format’s share of radio listening has stepped down steadily in each year since a modern peak in 2014. The drop from 2016’s 8.1% to this year’s 5.5% represents a rather precipitous 32% decline in just four years.

In 2016, CHR was the second-most listened to format, behind only News/Talk. With this year’s tally complete, CHR now ranks tied for fourth, having fallen behind Adult Contemporary and Country.

You might be thinking to yourself – “Is this just a function of young people listening to less radio? Thus making CHR shares harder to attain?” While 18-34 broadcast radio usage is down, CHR’s purchase on that audience is down as well. The second graph shows the same trend but among 18-34s. Shares to CHR are down 30% among this group. CHR has been the highest ranking format among 18-34s in each year since PPM came along, but the gap is dwindling – now less than one point ahead of second-place Country.

And you can cross off two other possible hypotheses:

• Are there simply fewer CHR stations?
o No. Per Nielsen, the number of stations they track in the format is essentially flat.
• Is the listening being lost to other near-neighbor formats?
o No. Rhythmic CHR is also at a record low. Hot AC is at a record low and dramatically tapering off from a 2015 peak. Not-as-near Alternative is at a record low, despite a number of stations switching into the format. Country is at its low 6+ and just above that level 18-34. Urban, Spanish Hits and Active Rock all are essentially flat.

At the same time, the reach, or ‘cume audience’ to many of these stations remains robust. As an example, look at New York, where Z100 currently sits in seventh place in share, but second in cume. Or to find a more extreme case, Chicago, where WBBM-FM (B96) is 19th in share but ranks fifth in cume.

Clearly, something is happening with contemporary music radio across the board. Perhaps there is simply a dearth of compelling current music to play across all contemporary formats – and CHR is just a few hit songs away from changing the trajectory. Maybe the ultra-high spin rates employed by most contemporary stations, but especially CHRs, has caught up to the listeners, creating a high-cume/low TSL vortex. But it seems far likelier that the issues are more fundamental.

The biggest clue to what might be happening comes when one considers this: Among 18-34s, both Classic Hits and Classic Rock are at record high shares. This could be a statement about ‘current’ music and its relative quality. However it seems more likely a factor of who is spending more time listening to radio versus less. Those interested in the newest music are likely scratching that itch more effectively with other, non-radio options – leaving behind bigger shares for those who want to mostly listen to older, ‘classic’ music. Understanding this phenomenon is the first key to figuring out a new way to engage with radio’s competition for those younger listeners.

Super Listeners 2020

EDISON RESEARCH, PODCAST ONE, AND AD RESULTS MEDIA partner to uncover beliefs of the podcast industry’s best customers

Click here to download Super Listeners 2020

According to the latest Super Listeners Study, podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, see podcasts as the best way to reach them despite a perceived increase in ads. Edison Research, the global authority in audio research, along with Ad Results Media, an audio industry leader in branded personality-driven advertising, and PodcastOne, a subsidiary of LiveXLive (NASDAQ: LIVX), the leading podcast network, announced today the results of the second-annual study on podcasting’s “Super Listeners.”

Advertising on a podcast is the best way for a brand to reach Super Listeners. Almost half, 49 percent, of podcast Super Listeners agree that “Advertising on a podcast is the best way for a brand to reach you.” This finding was up from 37 percent in 2019 – the biggest mover in the survey. Podcast Super Listeners are exposed to the most amount of podcast advertising and provide invaluable insight as to how ads are perceived in podcasts.

Over half, 54 percent, of Super Listeners, said that hearing an ad on a podcast (compared to other places) makes them more likely to purchase a product, up from 46 percent from last year.

Super Listeners are noticing an increase in the number of commercials and ad breaks. Fifty-six percent of podcast Super Listeners believe that the number of ads in podcasts are going up, compared with 49 percent who said the same thing last year. The study also found an increase in those who believe there are “too many” ads in podcasts, 38 percent of respondents felt this way, compared with 24 percent last year. In addition, 41 percent of podcast Super Listeners believe that ad breaks are getting longer, compared to 35 percent last year. Self-reported ad-skipping behavior, however, did not increase substantially.

While quantity and length of ad breaks increase, the positive impact of podcast advertising continues to rise year-over-year. Testament to the positive impact of podcast advertising is seen in the percentage increase of Super Listeners that agree with the following statements:

“Your opinion of a company is more positive when you hear it mentioned on one of the podcasts you regularly listen to” increased from 44 percent in 2019 to 49 percent in 2020.

“When price and quality are equal, you prefer to buy products from companies that advertise on or sponsor the podcasts you regularly listen to” increased from 43 percent in 2019 to 46 percent in 2020.

“You pay more attention to advertising on podcasts than on other forms of media” increased to from 44 percent in 2019 to 48 percent in 2020.

Host-read ads provide tremendous value. Thirty-three percent of Super Listeners say they pay more attention to host-read ads than other types of ads in podcasts.

Super Listeners are consuming more podcast content than ever before. In last year’s survey, Super Listeners reported consuming an average of 9.8 hours of podcasts per week, this year the average increased to 10.5 hours per week.

“We are so pleased that Ad Results Media and PodcastOne have partnered with Edison Research to continue our Super Listeners Research Series,” said Tom Webster, Senior Vice President at Edison Research. “With the quantity of podcast advertising increasing, and the character of those ads changing, it is imperative to take the temperature of podcasting’s best customers regularly. Super Listeners 2020 very clearly shows that while podcasting continues to enjoy advantages as an advertising platform, listeners are noticing more ads and longer ad breaks.”

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison Research is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison Research is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major U.S. presidential primary and general election.

About Ad Results Media
ARM is a trailblazer in the audio industry, leading in branded spoken-word advertising: the most authentic, memorable and mutually beneficial format for growth. With more than 20 years of experience, ARM effectively connects audiences with brand messages, delivering richer and more meaningful ROI in the form of reach, relevance and resonance. The company, with offices in Houston, Austin and San Diego, is a leading purchaser of audio influencer ads globally and leverages its strong relationships within the industry to connect brands with the world’s most high-profile news, sports and entertainment creators. Follow their journey on social @adresultsmedia as they amplify the sound of success.

About PodcastOne
PodcastOne is a leading advertiser-supported podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveXLive Media in 2020, the two entities have subsequently teamed to create a new video podcast (Vodcast) network under the LiveXLive umbrella. Amassing more than 2.8 billion downloads annually, the network produces 400+ episodes weekly across a stable of hundreds of top podcast programs, including influencer talent like Adam Carolla, Kaitlyn Bristowe, Shaquille O’Neal, Steve Austin, Erin Brockovich, Amanda Cerney & Jacqueline Fernandez, , Tip “T.I.” Harris, Armando “Pitbull” Perez, Jordan Harbinger, Heather Dubrow, The LadyGang, Dr. Drew, Chael Sonnen and hundreds more. Its shows are distributed across its own platform as well as LiveXLive’s owned-and-operated channels on mobile, mobile web, desktop and SmartTV’s. PodcastOne is the brainchild of Radio Hall of Famer, Norm Pattiz, also the founder of Network Radio-giant, Westwood One.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company’s reliance on one key customer for a substantial percentage of its revenue; the Company’s ability to consummate any proposed financing or acquisition and the timing of the closing of such proposed transactions, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all or that the closing of any proposed transaction will not occur; the Company’s ability to continue as a going concern; the Company’s ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company’s ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company’s Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the “SEC”) on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended September June 30, 2020, filed with the SEC on November 16, 2020, and in the Company’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

LiveXLive Press Contact:
The Rose Group
Lynda@therosegrp.com
Isabela@Therosegrp.com

LiveXLive IR Contact:
310.601.2500
ir@livexlive.com

Media Contact:
Cassie McCormick
cassie.mccormick@fleishman.com
310-482-4278

Continued Election Day 2020 Coverage

The exit poll of record for the U.S. presidential election is conducted by Edison Research on behalf of The National Election Pool (NEP), comprised of  ABC News, CBS News, CNN, and NBC News.

Edison Research began interviewing voters at early voting locations around the country on Oct ober 13, and will continue through election day, with the bulk of the interviews being conducted across the United States on November 3. The NEP’s exit poll is the only survey that will be released on election night that represents the views and opinions of actual voters interviewed as they cast their ballots all across the country.

Click here for more on Edison Research and U.S. elections, and see below for more Election Night 2020 coverage, including exit poll data.

Click on the links below for Election Night 2020 coverage, including exit poll data:

 

 

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Podcasting’s Share of Listening in the U.S. Hits All-Time High

For the first time since Edison Research’s Share of Ear® study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This level marks an all-time high for the rapidly-growing on-demand audio medium.

 


This new finding was revealed at the Podcast Movement Virtual conference today in a keynote address by Edison Research SVP Tom Webster. The latest findings show that the share of time Americans age 13+ spend with podcasts as a percentage of all their audio listening has tripled from just 2% in 2014.

According to Webster, “Podcasting has become the greatest companion medium. Not only can you take it with you while you do other things, but we also see people turning to podcasts for a sense of community and connection during a very stressful time.”

Please click here for more information on Edison Research’s Share of Ear® 
 
About Edison Research  

Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. The national tracking study The Infinite Dial® and the syndicated Share of Ear® are two of the most widely cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space.  Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.  

 

 

In-Car Listening Shows Americans Increasingly On the Move 

Latest Share of Ear Study released by Edison Research

 

Edison Research today released the latest update of the Share of Ear® report to clients, based on interviews conducted during October, 2020. The listening location data from Share of Ear sheds some light on which locations U.S. listeners are consuming audio now that quarantine restrictions are being lifted in some areas. 

Listening shifts from home back to the car as quarantine restrictions lift in Q3 
Prior to COVID-19 restrictions in Q2 2020, 32% of all audio in in the U.S. was consumed in car. When quarantine restrictions went into place in Q2, erasing many Americans’ commutes and greatly reducing travel in general, in-car listening plummeted by 37% so that it accounted for only 20% of all listening. This caused at-home listening in Q2 to soar from 49% of all listening to 70% of all listening, an increase of 43%.

 

The latest research from Share of Ear, conducted in early September, shows a shift back to the car as quarantine restrictions have been lifted by varying degrees across the country. In-car listening grew from 20% in Q2 to 28% today, not quite equal to the pre-COVID number of 32% of all listening.  

An increase of Q3 audio consumption in car means a decrease at home, where we see at-home listening levels fall from 70% in Q2 (the beginning of quarantine) to 59% of all listening today.

 

At-home listening levels still higher than before quarantine 
At-home listening, although at lower levels since Q2, is still 10 points higher than pre-COVID listening. With a U.S. workforce that has seen many employees transition to home office environments, future surveys will bear out whether or not this is a permanent shift. 
 
At-work listening sees gains 
When quarantine restrictions began in Q2, at-work listening fell by almost half from 15% of all listening to 8%. The latest research in Q3 shows that at-work listening has slightly rebounded, growing from 8% to 10% of all audio consumption, an increase of 25%.