Entries by Tom Webster

Online Radio Crosses Crucial Threshold; Now Listened To By Half Of Americans Weekly

  Online radio has reached a critical new high, with 50% of Americans 12+ now telling us that they listened to the medium in the last week. This equates to an estimated 136 million persons. In our upcoming Infinite Dial 2016 study, Tom Webster from Edison and John Rosso from Triton Digital will explore these […]

Monthly Podcast Consumption Surges To More Than One In Five Americans

We love reporting on Podcasting here at Edison, and this year we are able to announce that the medium is growing–and growing fast. The percentage of Americans 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year. That increase is some of the largest growth […]

Share Of Ear® Study Shows Dramatic Increase In Podcasting Consumption

In the Spring 2014 Share of Ear® study (a syndicated research series from Edison Research), we took a first look at how much of the total audio consumed by Americans was devoted to podcasts. Compared to the entire audio universe–every available minute of radio, Internet radio, music files, Satellite and more–podcasts occupied a single digit percentage […]