Recently, the Wall Street Journal ran an article on the surge in popularity for audiobooks. We here at Edison are not only big fans of the medium, we also study it! In fact, we have been tracking audiobook consumption for a couple of years in our Infinite Dial research series, which we publish in partnership […]
March is an exceptionally busy month for Edison: not only are we hard at work on our upcoming Infinite Dial 2016 study with our partners at Triton Digital, but we are also the sole providers of Exit Polling to all of the major news networks. That’s right–for those of you who stayed up watching the […]
Online radio has reached a critical new high, with 50% of Americans 12+ now telling us that they listened to the medium in the last week. This equates to an estimated 136 million persons. In our upcoming Infinite Dial 2016 study, Tom Webster from Edison and John Rosso from Triton Digital will explore these […]
We love reporting on Podcasting here at Edison, and this year we are able to announce that the medium is growing–and growing fast. The percentage of Americans 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year. That increase is some of the largest growth […]
Data from the Edison Research Share of Ear(tm) study, Q2 2105. For more on these data points, see Larry Rosin’s article on The Infinite Dial. To subscribe to Share of Ear, contact Edison.