We here at Edison are proud to be the sole providers of exit polling data for the National Election Pool this Election Day. It’s a responsibility that we take very, very seriously indeed, because we know that our work will be studied and scrutinized for years to come. On election night, it will be our […]
We have been tracking the demographics of the Podcast listener for over a decade now, and there have been significant changes over that time. In the early days of the medium, Podcasting was disproportionally a medium for white males, ages 25-44. Much of that “skew” was down to the available content options, but today, the […]
Recently, the Wall Street Journal ran an article on the surge in popularity for audiobooks. We here at Edison are not only big fans of the medium, we also study it! In fact, we have been tracking audiobook consumption for a couple of years in our Infinite Dial research series, which we publish in partnership […]
March is an exceptionally busy month for Edison: not only are we hard at work on our upcoming Infinite Dial 2016 study with our partners at Triton Digital, but we are also the sole providers of Exit Polling to all of the major news networks. That’s right–for those of you who stayed up watching the […]
Online radio has reached a critical new high, with 50% of Americans 12+ now telling us that they listened to the medium in the last week. This equates to an estimated 136 million persons. In our upcoming Infinite Dial 2016 study, Tom Webster from Edison and John Rosso from Triton Digital will explore these […]