Entries by Tom Webster

What Makes an Exit Poll Legitimate?

We here at Edison are proud to be the sole providers of exit polling data for the National Election Pool this Election Day. It’s a responsibility that we take very, very seriously indeed, because we know that our work will be studied and scrutinized for years to come. On election night, it will be our […]

The Increasing Ethnic Diversity Of Podcast Listeners

We have been tracking the demographics of the Podcast listener for over a decade now, and there have been significant changes over that time. In the early days of the medium, Podcasting was disproportionally a medium for white males, ages 25-44. Much of that “skew” was down to the available content options, but today, the […]

One Quarter Of Americans 12+ Follow Politics On Facebook

March is an exceptionally busy month for Edison:  not only are we hard at work on our upcoming Infinite Dial 2016 study with our partners at Triton Digital, but we are also the sole providers of Exit Polling to all of the major news networks. That’s right–for those of you who stayed up watching the […]

Online Radio Crosses Crucial Threshold; Now Listened To By Half Of Americans Weekly

  Online radio has reached a critical new high, with 50% of Americans 12+ now telling us that they listened to the medium in the last week. This equates to an estimated 136 million persons. In our upcoming Infinite Dial 2016 study, Tom Webster from Edison and John Rosso from Triton Digital will explore these […]