After years of pressure from record labels, both major trade magazines made significant cuts in their chart panels last fall. But while working fewer stations may save the labels some money, it won’t solve the big problems on Music Row.
Author Archive for: Tom Webster
About Tom Webster
om Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.
Webster has a B.A. from Tufts University, an MBA from The University of North Carolina, and conducted post-graduate studies at The Pennsylvania State University.
Entries by Tom Webster
It wasn’t so long ago that nobody wanted to play hip-hop and R&B on FM in Tampa, Fla., Omaha, Neb., or Knoxville, Tenn. Now those markets have two outlets for that music and even Des Moines has gotten one. So did there really need to be a seminar at last fall’s National Assn. of Broadcasters radio show to help owners “get” hip-hop? Well, being willing to do the format doesn’t necessarily mean you respect it.
Canada’s Jack and Bob stations average 1,000 songs in active rotation. They avoid traditional positioning, as does “deep cuts” Classic Rocker KQMT Denver. So why did those stations resonate with an audience when New York’s WNEW (Blink 102.7) try many of the same things unsuccessfully?
The column that kicked off Ross On Radio’s First Look series. A look at that week’s retooling of WNEW (Blink 102.7) New York and thoughts on why that station didn’t work. This column, written before the station’s subsequent retooling to Mix 102.7, asks whether a station should position itself as “Music Women Love,” a question that has seemingly been answered.