Edison Research Executive Vice President Joe Lenski was recently quoted in the Seattle Times on the validity of the recent elections in Iran. Referring to the rapidity of the vote count and other reports of irregularities, Lenski commented: “The results definitely look suspicious, but you need hard evidence to know the election was cooked. We […]
Tom Webster
Mediaweek reports that Clear Channel and DoubleTake Marketing are bringing advertising to baggage carousels. Ads range from 20-foot segments to gigantic wraparound graphics that cover the entire belt. It will be interesting to see what brands go for this–travelers are certainly a potentially attractive advertising target, but nothing is more infuriating than waiting for your […]
Tom Webster
A new study from Harvard examined a sample of over 300,000 users of Twitter to determine a few basic usage patterns and discovered, among other things, that 90% of the content on Twitter (the “tweets”) are created by just 10% of Twitter users. The article makes the point that this ratio is fairly lopsided, especially […]
Tom Webster
Engadget reported several weeks ago about this unique bus stop advertising display in Norway that actually produces “snow.” Tryvann Winter Park was looking for a means to not only engage potential visitors, but also to provide valuable information for skiers: namely, is it snowing? Since it could easily be snowing at Tryvann and sunny and […]
Tom Webster
The Infinite Dial 2009: Radio’s Digital Platforms, the latest study by Edison Research and Arbitron, is the 17th in our series of investigations of the Internet and new media’s impact on radio, revealing significant growth for a variety of technologies. We update the status of radio’s new digital platforms (online radio, satellite radio, HD Radio, […]
Tom Webster
Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of research that measured an increase in the total audience for POP Radio, LP (Point-of-Purchase Radio), a leading provider of in-store audio advertising in Drug, Grocery and Mass Merchandiser stores. This study updates POP Radio audience estimates originally released in […]
Tom Webster
Rags-to-Riches tale prevails over “Milk” in exit poll among Americans who have seen all five nominated films Somerville, NJ. (Feb. 22, 2009) – In a first-of-its-kind exit poll of movie-goers who watched all five “Best Picture” nominees for tonight’s Oscars® program, the runaway winner was “Slumdog Millionaire.” Garnering 45 percent of all the votes, “Slumdog […]
Tom Webster
Edison Research was proud to sponsor a talk by fivethirtyeight.com founder Nate Silver at Fordham University of January 22nd. Nate Silver spoke about how he used the published polls in 2008 to develop one of the most popular election projection web sites for the 2008 elections. He also took questions from the crowd of over […]
Tom Webster
Ever ridden a cab in New York City equipped with a television in the back seat? Ever found yourself compelled to watch, especially on those long, traffic-laden trips to the city from JFK or LaGuardia? You’re not alone. In fact, millions of Americans have watched NY10, the exclusive TV network from Clear Channel and NBC […]
Tom Webster
On Tuesday, November 4th, Edison Media Research successfully conducted one of the largest single-day research projects in history, completing exit polls nationally, in each of the 50 states and the District of Columbia, for the Presidential Election. Edison also covered all 35 Senate races, numerous House seats and a number of propositions and iniatives on […]
Tom Webster
Department store magnate John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” In this breakthrough study, Edison Media and Arbitron have encoded the TV commercials run by radio stations and matched them against PPM listenership. Does a television commercial get non-users to […]
Tom Webster
With recent successful exit polls in Montana and South Dakota, Edison Media Research concluded the busiest primary season in the history of exit poll research. In the five months between January 3rd and June 3rd, Edison staffers covered primaries and caucuses in 39 U.S. states and Puerto Rico, providing election analysis and data to ABC, […]
Tom Webster