Why Pandora Is Poised To Be The Kleenex Of Music Discovery

One of the many findings from our recent report on frequent social networkers that struck me as significant was this statistic about Internet radio. We asked a representative sample of Americans who had ever listened to Internet-only audio what brands they could recall in the space. This was a completely open-ended recall question, and multiple […]

Numerators And Denominators

That social networking has grown enormously in the past couple of years is no great shock. As Facebook has crept into the lexicon of the mainstream, more and more middle-of-the-bell-curve Americans are beginning to add “status updates” to their list of online habits. In our most recent Edison Research/Arbitron Internet and Multimedia Survey (a nationally […]

Edison Research Tbilisi Exit Poll Results

Tbilisi Exit Poll – Final Results Conducted by Edison Research, May 30, 2010 FINAL RESULTS An exit poll conducted by Edison Research in today’s local elections in Tbilisi, Georgia, shows the incumbent mayor, Giorgi Ugulava, leading over several opposition candidates and that Ugulava will win a majority of the vote. In the party slate voting […]

Are you LinkedIn?

If you are, you aren’t alone. Millions of Americans currently maintain profile pages on LinkedIn, and the business-focused social networking site has seen its user base (at least in the U.S.) grow by 300% since 2008. We’ve been tracking LinkedIn for several years in the Edison Research/Arbitron Internet and Multimedia research series, and we’ve seen […]

Social Media in America – Slides from New Media Experience SF

Thanks so much for your interest in “Social Media in America,” the brief talk on social media adoption I recently gave at New Media Experience in San Francisco. I’ve posted the slides below (just click on the picture)–feel free to use them as you wish (with attribution, please!) and don’t hesitate to contact us if […]

Twitter Users and Advertising Tolerance

At Twitter’s first official conference this week (“Chirp“), co-founders Biz Stone and Evan Williams released what GigaOm called “all the numbers that matter.” Certainly, the raw server statistics are impressive: 105 million registered users, 180 million unique visitors a month, and so on. Still, behind the tonnage of server stats lie the other numbers – […]

Nearly Half Believe That Newspapers Will Cease To Exist In The Future

New insights from forthcoming Arbitron/Edison Infinite Dial 2010 debuting April 8th Nearly half (49%) agree with the statement “In the future, there will be no more newspapers because everyone will be getting their news over the Internet” according to the new Infinite Dial 2010 national survey from Arbitron and Edison Research. This is a sharp […]

A Simple Matrix For Social Media Engagement

On a recent webinar I co-presented with Triton Digital’s Jim Kerr, I provided folks in broadcast media with a simple framework they could use to formulate an engagement strategy for social media. I got a lot of positive comments about this, so I wanted to share it here in the hopes that it provides you […]

ADM research notes podcast advertising appeals to “unreachable” consumers

Washington, DC – January 28, 2010 – The Association for Downloadable Media, in conjunction with Edison Research, announced today the findings of its recently concluded Podcast Consumer Attitudes study. Respondents to this online study of active podcast consumers indicated that although they are increasingly turning away from some mass media platforms and advertising approaches, they […]