2014 Smartphone Ownership Demographics

There have been a myriad of statistics recently on smartphone penetration in the United States, and unfortunately not all of these numbers seem to line up. So we took a look at our random, representative sample of Americans 12+, to examine smartphone penetration by demographic group (more on our sampling methodology, which includes a proportional […]

InStore Audio Network Reaches 39 Million Shoppers Per Day

InStore Audio Network reaches 39 million shoppers on an average day, according to new audience research study. Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of new research that measures the audience for InStore Audio Network, the leading provider of in-store audio advertising in Drug, Grocery and Mass […]

A Major Shift in Podcast Consumption

In this year’s Infinite Dial report from Edison Research and Triton Digital, there was some good news for podcasting: a 25% bump in the percentage of Americans 12+ who have listened to a podcast in the past month, as the graph below illustrates: As a podcaster myself, I can tell you this: Podcasting is hot […]

iTunes Radio: Lessons From America

On March 24, 2014, Edison President Larry Rosin addressed the Radiodays Europe conference in Dublin, Ireland on the topic of iTunes Radio and how consumers have adopted the new Internet audio service. With Apple possessing the clout and the reach to launch iTunes Radio in Europe, Edison’s presentation was designed to give European broadcasters a […]

The Infinite Dial 2014

The Infinite Dial 2014, the latest in this long-running series of studies on consumer adoption of digital media, was released today (see below for download information.) This new national survey from Edison Research and Triton Digital found that the weekly audience for all forms of online radio* is now 36% of all Americans age 12 and […]

Infinite Dial 2014: 46 Percent of 12-24s Use Snapchat

According to the Infinite Dial 2014 study, 46% of Americans 12-24 – and 53% of 12-17s – use the mobile image sharing app Snapchat. These and other important insights will be revealed on Wednesday, March 5th at 2PM EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This […]

Edison Research, Triton Digital Partner for Infinite Dial 2014 Study

Somerville, New Jersey — Dec 3, 2013 — Edison Research’s long-running and influential study of consumer media usage, The Infinite Dial, will have a new partner when it returns in March 2014. The Infinite Dial, now in its 16th year, will be produced in partnership with Triton Digital. Since 1998, the 21 Infinite Dial surveys have tracked Americans’ use of digital […]