Did you ever get that feeling that you were being watched? I think we all have at one time or another, but it’s usually after you’ve watched a suspenseful movie or when you are walking alone and feeling “unsettled.” Most of us wouldn’t get that sensation at a grocery store, but depending on where you […]
Author Archive for: mdecesare
About Melissa DeCesare
Melissa DeCesare is a Vice President for Edison Research, directing music research operations, project management and client deliverables. For nearly two decades, she has coordinated thousands of music studies and projects across the United States and abroad. DeCesare is also a key leader for The Research Moms, Edison’s division for moms research. By combining data with real life insight in her blog posts, she showcases how moms react, balance and adapt in their everyday lives. In addition, she is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.
DeCesare has a B.A. from Trenton State College, now known as The College of New Jersey.
Entries by Melissa DeCesare
Last week, the Outdoor Advertising Association in the UK began a campaign with the intent of showing the relevance of billboard advertising. However, their choice of slogan, “Career Women Make Bad Mothers“, proved to be too controversial and had to be removed. Not surprisingly, the outcry from working mothers was intense and the negative publicity […]
The Super Bowl is one of the biggest events in American culture, even if you are not a football fan. The reason for the big draw has to do less with the actual sport and more to do with the social and entertainment factors associated with it. With a big halftime show and entertainment pre- […]
A recent article in USA Today posed a very interesting question: Could pop culture behavior be an indicator of what was to come in the stock market? Seems a little farfetched, but there are definitely some trends to consider when you look at the patterns for music, movies and TV preferences right before a downturn […]
Adweek.com recently reported that the 18-24 demo is losing its lust for Facebook, or at least not using the site as much as they had in the past. Recent data from comScore shows a consistent 3 month decline among 18-24s, who may perceive Facebook as losing its “cool,” now that everyone (including your grandmother) is […]