Entries by Melissa DeCesare

Why Mobile Moms Matter

I recently attended the annual variety show at my daughters’ elementary school. While I was watching the performances, I couldn’t help but take note of how many smartphones were in the audience.   Being used for photos, videos and downtime between acts they were out in full force with the moms. Afterward, my Facebook newsfeed was […]

Moms And Media 2015

It’s May, and that means it’s time for Moms and Media. In the 2015 edition of the report, which is drawn from the Infinite Dial series, we see strong reinforcement of mobile behavior and social networking. While mom continues to power on with her smartphone and tablet, she is consuming media in ways she hasn’t […]

Mom as CEO

For some, April means spring and warmer weather, while for others it means the mad dash to get your taxes done. Whether you got a refund or had to pay back, money management was on the brain this month. For moms who already run their household like a corporation, however, they’re not worried– they’ve got […]