A really comical television commercial caught my eye recently and it was so intriguing I had to watch to the very end. Aside from just the well done commercial, the idea behind it is brilliant and engaging. #DarkforDinner is a campaign by Dixie asking consumers to put down the electronics during dinner and connect with […]
Author Archive for: mdecesare
About Melissa DeCesare
Melissa DeCesare is a Vice President for Edison Research, directing music research operations, project management and client deliverables. For nearly two decades, she has coordinated thousands of music studies and projects across the United States and abroad. DeCesare is also a key leader for The Research Moms, Edison’s division for moms research. By combining data with real life insight in her blog posts, she showcases how moms react, balance and adapt in their everyday lives. In addition, she is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.
DeCesare has a B.A. from Trenton State College, now known as The College of New Jersey.
Entries by Melissa DeCesare
“Bueller…Bueller…Bueller? Anyone…anyone?” No matter how many times I’ve seen it, Ferris Bueller’s Day Off always gets me to laugh. The classic ‘80s flick about bored teenagers skipping school delivers the one-liners, and the message that kids will go to great lengths to not get caught. Many of the best jokes in the movie come from the […]
I recently attended the annual variety show at my daughters’ elementary school. While I was watching the performances, I couldn’t help but take note of how many smartphones were in the audience. Being used for photos, videos and downtime between acts they were out in full force with the moms. Afterward, my Facebook newsfeed was […]
When you become a mom, you set out to do everything exactly right. You read all the books, do all your research and get the ‘must have’ items in preparation for a new life that you will be responsible for. The incredibly awesome (yet completely daunting) role of mother is one you continuously strive to […]
It’s May, and that means it’s time for Moms and Media. In the 2015 edition of the report, which is drawn from the Infinite Dial series, we see strong reinforcement of mobile behavior and social networking. While mom continues to power on with her smartphone and tablet, she is consuming media in ways she hasn’t […]