With the tough economy, we’ve seen some new approaches to advertising. Everyone is trying to reach more people for less money and using storefronts at the mall is proving to be an effective way to do just that. While we have seen local businesses and retailers taking advantage of ad space at the mall, schools […]
Author Archive for: mdecesare
About Melissa DeCesare
Melissa DeCesare is a Vice President for Edison Research, directing music research operations, project management and client deliverables. For nearly two decades, she has coordinated thousands of music studies and projects across the United States and abroad. DeCesare is also a key leader for The Research Moms, Edison’s division for moms research. By combining data with real life insight in her blog posts, she showcases how moms react, balance and adapt in their everyday lives. In addition, she is the principal author of the annual Moms and Media report, which highlights how moms consume both traditional and modern media. The report has been quoted in various publications for its relevance to social networking, Internet consumption and mobile device ownership among moms.
DeCesare has a B.A. from Trenton State College, now known as The College of New Jersey.
Entries by Melissa DeCesare
Sirius XM continues to struggle as we hit the midway point of 2009. After dodging bankruptcy earlier in the year, the satellite radio provider keeps pushing forward and looking for ways to make ends meet. But that begs the question, “Is it wise to ask for more money from subscribers during a troubled economy?” Beginning […]
Even with a tough economy, teenagers continue doing what they’ve always done–hang out at the mall. For advertisers, the mall is the place to be to reach those all important teens and tweens. According to recent data released by Scarborough Research and Arbitron, 62% of teens reported that they visit the mall at least as […]