I blogged a few weeks ago about the idea of additional content being added to digital albums and how the record labels were working on a deal with Apple to make it happen. Well, if you have a Blackberry you don’t have to wait any more. In a collaborative effort with the band U2, Research […]
Putting gas in the car is one of those things that’s kind of a pain, but you have to do it. Thanks to another out of home media option, however, going to the pump now may actually not be wasted time after all. NBC Everywhere, the OOH division of NBC Universal, has partnered with Gas […]
With the tough economy, we’ve seen some new approaches to advertising. Everyone is trying to reach more people for less money and using storefronts at the mall is proving to be an effective way to do just that. While we have seen local businesses and retailers taking advantage of ad space at the mall, schools […]
Sirius XM continues to struggle as we hit the midway point of 2009. After dodging bankruptcy earlier in the year, the satellite radio provider keeps pushing forward and looking for ways to make ends meet. But that begs the question, “Is it wise to ask for more money from subscribers during a troubled economy?” Beginning […]
Even with a tough economy, teenagers continue doing what they’ve always done–hang out at the mall. For advertisers, the mall is the place to be to reach those all important teens and tweens. According to recent data released by Scarborough Research and Arbitron, 62% of teens reported that they visit the mall at least as […]