Entries by Larry Rosin

Hispanics and Country – A Deeper Look

As the Hispanic percentage of almost every market in America has risen, many Country Radio stations have watched their shares go down. The Country Radio Broadcasters have correctly identified Hispanic-Americans as a population that needed to be examined. This report looks at whether obstacles exist in Country Radio that make growth among Hispanics impossible, and if not, how broadcasters can better attract Hispanics. This analysis goes deeper into the findings originally presented at CRS 38 and includes new findings, recommendations and also videos of many of the respondents we spoke to in the qualitative phase of this research.