In today’s Variety, a write up on our friends at Pandora includes data from our recent “American Youth Study” of 12-24 year olds can be found here:. The article talks about how the Automobile is the ‘holy grail’ for Internet radio providers. In 2003 Edison performed a study with Arbitron called the National In-Car Study. […]
Author Archive for: lrosiin
About Larry Rosin
Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.
Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.
Entries by Larry Rosin
In Edison Research’s recent national survey of American youth, we asked young people for approval ratings of both President Obama and former Alaska Governor Sarah Palin. While there is ample data available about these two among the voting-age population, we thought it would be interesting to check the approval scores among 12-17s. As the graph […]
While the ‘gender gap’ has existed for decades, with Democrats consistently performing much better among women than with men, an even wider chasm has developed between the genders among those who have children under 18 living in their households – Moms vs. Dads. According to the exit polls conducted by Edison Research from the 2010 […]
Since the advent of email, there have been many commentaries about the demise of the personal, handwritten letter as a form of communication. But in the last decade a parallel transformation has been occurring, without nearly so much comment – the demise of the personal phone call. In our recent national study of 12-24s, we […]
In our recent study of American Youth — we asked respondents what time they wake up on a typical weekday. As the attached graph shows, an incredible one-quarter of them are awake before six am and seventy percent are up by 7am. I have two 12-17s, and both of them wake up in the 6am […]