I am officially Kindle addicted and find that it has me reading more and reading…well…’better.’ It really has been that kind of transformational device for me. That said, I’ve been trying to ask myself what all the ramifications of a post-book world will be. And I thought of a new one I hadn’t read about […]
Author Archive for: lrosiin
About Larry Rosin
Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.
Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.
Entries by Larry Rosin
Part of the fun of the Exit Polls we do on election night is seeing just how different states are from one another in their voting habits and their people. The same point is made in this great new Gallup study on religion in America here: Religion plays an enormous role in politics. From Jews, […]
Throughout the long Democratic Primary season, one of the most consistent differences between voters for Barack Obama and Hillary Clinton has been by education. As the Exit Polls that our company, Edison Media Research, performs for the television networks and the Associated Press have shown, Obama has won convincingly among those who have graduated from […]
As the Hispanic percentage of almost every market in America has risen, many Country Radio stations have watched their shares go down. The Country Radio Broadcasters have correctly identified Hispanic-Americans as a population that needed to be examined. This report looks at whether obstacles exist in Country Radio that make growth among Hispanics impossible, and if not, how broadcasters can better attract Hispanics. This analysis goes deeper into the findings originally presented at CRS 38 and includes new findings, recommendations and also videos of many of the respondents we spoke to in the qualitative phase of this research.