Entries by Larry Rosin

The Best Research With The Most Variety

In today’s Variety, a write up on our friends at Pandora includes data from our recent “American Youth Study” of 12-24 year olds can be found here:. The article talks about how the Automobile is the ‘holy grail’ for Internet radio providers. In 2003 Edison performed a study with Arbitron called the National In-Car Study. […]

US Teens Much More Favorable Towards Obama Than Palin

In Edison Research’s recent national survey of American youth, we asked young people for approval ratings of both President Obama and former Alaska Governor Sarah Palin. While there is ample data available about these two among the voting-age population, we thought it would be interesting to check the approval scores among 12-17s. As the graph […]

Hanging Up The Phone

Since the advent of email, there have been many commentaries about the demise of the personal, handwritten letter as a form of communication. But in the last decade a parallel transformation has been occurring, without nearly so much comment – the demise of the personal phone call. In our recent national study of 12-24s, we […]

No Wonder They Act The Way They Do

In our recent study of American Youth — we asked respondents what time they wake up on a typical weekday. As the attached graph shows, an incredible one-quarter of them are awake before six am and seventy percent are up by 7am. I have two 12-17s, and both of them wake up in the 6am […]