Entries by Larry Rosin

It’s A Big Country

Part of the fun of the Exit Polls we do on election night is seeing just how different states are from one another in their voting habits and their people. The same point is made in this great new Gallup study on religion in America here: Religion plays an enormous role in politics. From Jews, […]

Has Radio Lost the College Grads?

Throughout the long Democratic Primary season, one of the most consistent differences between voters for Barack Obama and Hillary Clinton has been by education. As the Exit Polls that our company, Edison Media Research, performs for the television networks and the Associated Press have shown, Obama has won convincingly among those who have graduated from […]

Hispanics and Country – A Deeper Look

As the Hispanic percentage of almost every market in America has risen, many Country Radio stations have watched their shares go down. The Country Radio Broadcasters have correctly identified Hispanic-Americans as a population that needed to be examined. This report looks at whether obstacles exist in Country Radio that make growth among Hispanics impossible, and if not, how broadcasters can better attract Hispanics. This analysis goes deeper into the findings originally presented at CRS 38 and includes new findings, recommendations and also videos of many of the respondents we spoke to in the qualitative phase of this research.