While the ‘gender gap’ has existed for decades, with Democrats consistently performing much better among women than with men, an even wider chasm has developed between the genders among those who have children under 18 living in their households – Moms vs. Dads. According to the exit polls conducted by Edison Research from the 2010 […]
Author Archive for: lrosiin
About Larry Rosin
Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.
Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.
Entries by Larry Rosin
Since the advent of email, there have been many commentaries about the demise of the personal, handwritten letter as a form of communication. But in the last decade a parallel transformation has been occurring, without nearly so much comment – the demise of the personal phone call. In our recent national study of 12-24s, we […]
In our recent study of American Youth — we asked respondents what time they wake up on a typical weekday. As the attached graph shows, an incredible one-quarter of them are awake before six am and seventy percent are up by 7am. I have two 12-17s, and both of them wake up in the 6am […]
Perhaps when the history of the long-term relationship between newspapers and the Internet is written, we will point to August, 2007–when Rupert Murdoch’s News Corp. completed its purchase of The Wall Street Journal. A many will recall, Murdoch initially announced that he would open up the Journal’s Web site to non-subscribers. I am a subscriber […]
Additions to my collection of “Ways the Kindle Changes the Reading Experience”: * I don’t know why but I’ve always been the kind of person who is reading multiple books simultaneously. If you share this oddity — the Kindle makes it vastly easier to pull off the juggling act. You just switch back and forth […]