Entries by Larry Rosin

The Power of Anonymity

When I started working in research for radio stations, Focus Groups were a regular part of the station’s arsenal.  Listening to ‘real people’ talk about a station, personalities, or the radio market in general was frequently eye-opening on many levels. Today, leaner budgets have made formal Focus Groups dramatically less common.  Often they are replaced […]

What Nationalization Will Mean to American Radio

Over the course of the last year, the programming strategies for American commercial radio’s ‘big boys’ – Clear Channel and Cumulus – have come increasingly into focus. Whether they believe it is the right thing to do for ratings, or for cost containment, or both, the two “Big C’s” are rapidly nationalizing the programming across […]

The Best Research With The Most Variety

In today’s Variety, a write up on our friends at Pandora includes data from our recent “American Youth Study” of 12-24 year olds can be found here:. The article talks about how the Automobile is the ‘holy grail’ for Internet radio providers. In 2003 Edison performed a study with Arbitron called the National In-Car Study. […]