When I started working in research for radio stations, Focus Groups were a regular part of the station’s arsenal. Listening to ‘real people’ talk about a station, personalities, or the radio market in general was frequently eye-opening on many levels. Today, leaner budgets have made formal Focus Groups dramatically less common. Often they are replaced […]
Author Archive for: lrosiin
About Larry Rosin
Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.
Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.
Entries by Larry Rosin
Over the course of the last year, the programming strategies for American commercial radio’s ‘big boys’ – Clear Channel and Cumulus – have come increasingly into focus. Whether they believe it is the right thing to do for ratings, or for cost containment, or both, the two “Big C’s” are rapidly nationalizing the programming across […]
At our internal meetings at Edison Research, we regularly find ourselves letting loose with the same sarcastic comment: “Why do we bother doing research right when journalists seemingly cover anything that calls itself a survey the same way?” The answer is, of course, that we only know one way to do research, and we are […]
Last fall, Edison Research debuted “The New Mainstream”, a research project performed on behalf of the Streaming Audio Task Force – a consortium of Pandora, Spotify, and TuneIn. Now, Edison is pleased to follow up with a new report showing the results of the study among 18-34s. The changes happening in media consumption are vastly […]
In today’s Variety, a write up on our friends at Pandora includes data from our recent “American Youth Study” of 12-24 year olds can be found here:. The article talks about how the Automobile is the ‘holy grail’ for Internet radio providers. In 2003 Edison performed a study with Arbitron called the National In-Car Study. […]