Entries by Larry Rosin

What Nationalization Will Mean to American Radio

Over the course of the last year, the programming strategies for American commercial radio’s ‘big boys’ – Clear Channel and Cumulus – have come increasingly into focus. Whether they believe it is the right thing to do for ratings, or for cost containment, or both, the two “Big C’s” are rapidly nationalizing the programming across […]

The Best Research With The Most Variety

In today’s Variety, a write up on our friends at Pandora includes data from our recent “American Youth Study” of 12-24 year olds can be found here:. The article talks about how the Automobile is the ‘holy grail’ for Internet radio providers. In 2003 Edison performed a study with Arbitron called the National In-Car Study. […]

US Teens Much More Favorable Towards Obama Than Palin

In Edison Research’s recent national survey of American youth, we asked young people for approval ratings of both President Obama and former Alaska Governor Sarah Palin. While there is ample data available about these two among the voting-age population, we thought it would be interesting to check the approval scores among 12-17s. As the graph […]