At our internal meetings at Edison Research, we regularly find ourselves letting loose with the same sarcastic comment: “Why do we bother doing research right when journalists seemingly cover anything that calls itself a survey the same way?” The answer is, of course, that we only know one way to do research, and we are […]
Author Archive for: lrosiin
About Larry Rosin
Larry Rosin is President of Edison Research, which he co-founded in 1994. Since then he has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. Edison is best known as the company that performs Exit Polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things.
Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.
Entries by Larry Rosin
Last fall, Edison Research debuted “The New Mainstream”, a research project performed on behalf of the Streaming Audio Task Force – a consortium of Pandora, Spotify, and TuneIn. Now, Edison is pleased to follow up with a new report showing the results of the study among 18-34s. The changes happening in media consumption are vastly […]
In today’s Variety, a write up on our friends at Pandora includes data from our recent “American Youth Study” of 12-24 year olds can be found here:. The article talks about how the Automobile is the ‘holy grail’ for Internet radio providers. In 2003 Edison performed a study with Arbitron called the National In-Car Study. […]
In Edison Research’s recent national survey of American youth, we asked young people for approval ratings of both President Obama and former Alaska Governor Sarah Palin. While there is ample data available about these two among the voting-age population, we thought it would be interesting to check the approval scores among 12-17s. As the graph […]
While the ‘gender gap’ has existed for decades, with Democrats consistently performing much better among women than with men, an even wider chasm has developed between the genders among those who have children under 18 living in their households – Moms vs. Dads. According to the exit polls conducted by Edison Research from the 2010 […]